Sarah Good Email & Phone Number

Boston, Ma, Us

Producing and guiding the strategy of content, campaign and ABM copy, thought leadership, SME articles, and enhanced content for the Clinical Effectiveness business of Wolters Kluwer Health, which includes flagship brands UpToDate and Medi-Span.

Oversee website content production and optimization efforts for the Health Division, train and collaborate with business marketing teams on producing effective, strategic, SEO-optimized content. Craft compelling and strategic web content at the divisional level to provide awareness and mid-funnel opportunities, and promote cross-selling between business units and solutions.Key Successes- End-to-end execution of Healthcare Challenges strategic web content promoting solution cross-selling and supporting SEO article content. 2022 Results: 30% CTR to solution pages, 30+ target non-branded keywords ranking for Page 1, 63% new visitors- Established a freelance content team and editorial calendar to produce Expert Insight articles supporting annual predictions, PR efforts, thought leadership, and non-branded target keywords- Serve as final reviewer, quality control for web article content produced by teams to avoid cannibalization and reinforce strategy alignment- Collaborate with PR and social teams on content production, timing, messaging- Created standardized content brief and trainings for marketing teams on content best practices and divisional standards

Boston

Collaborating with leading global firms to produce high-quality, strategic content on thought leadership, innovation, and global technology trends to achieve marketing program goals. Our content speaks to executive leadership in the finance, HR, and medical industries and I have been entrusted with understanding the day-to-day needs of high-touch clients, and helping them strategize and collaborate with global offices and internal SMEs across different business units.Content topics include: future of work, automation and AI, pension plans, global investments, cardiology, COVID-19, ECG technology, employee experience, wealth and estate management, global markets, corporate healthcare programs, future of retail and banking, fintech and card payment technology, practical information for small business ownersKey Program Successes:- Managed strategy pivot for a diagnostic cardiology client, focusing on cardiac implications of COVID-19, resulting in YTD article views 2x higher than other business units in 2 months- Implemented an SME-driven article program for a wealth management company- Managed end-to-end global content production with in-country marketing teams for a leading global consulting firm; client attributed increased engagement and lead generation to localized content in 5 languages- 2x organic traffic in 6 months and ranked on 5K keywords for a leading financial firm's blog targeting small business owners- Managed high-volume, short-form B2C copywriting with several international teams, complex workflows, and an editorial team of 12+

Varied client work in writing, editing, and proofreading including:- Freelance content writing and editing for B2B tech, low-code, and IT infrastructure companies- Regular transcribing and copyediting of Q&A interviews for a coding bootcamp review site- Freelance email marketing production, writing, and analysis for higher education lead generation- Copyediting academic papers

Prague, The Capital, Czech Republic

Content marketing writer, producer, and proofreader for an innovative and high-growth B2B cloud-based translation management platform. Content was directed towards global audiences in the translation industry and enterprise localization managers.- Managing editorial calendar, in-house and guest articles optimized for search, producing customer case studies, writing and producing animated promotional videos, producing and hosting webinars, and crafting presentation proposals- Cross-team collaboration with members of product, solutions architect, and sales teams to develop product promotions and collateral department- Email newsletter production and management to 100K+ users and prospects

Prague, Czech Republic

Teacher of general and business English to working professionals in Prague. Corporate and government clients included Philips, ČSOB Pojištovna, Unilever, ING Bank, ExpoBank, Allianz, Engie, Ministry of Trade and Industry (MPO)

Produced, supported, and collaborated on marketing and communications projects across a variety of media for internal and external constituencies.- Implementation lead for HubSpot inbound marketing software - Formalized content marketing strategies to generate qualified leads for traditional undergraduate student program- Built campaign logic and content paths- Developed campaign strategy between Marketing and Admissions Offices- Wrote content for landing pages and emails

Quincy, Ma

Initiated, managed, and supported marketing and communications projects across a variety of media (print, web, social, email, video/photo) to accomplish both department and client goals and advance institutional messaging and branding- Built relationships and collaborated with other departments on projects and events- Produced college President’s annual presentation to donors and financial supporters- Produced bi-weekly email newsletter to 10,000+ alumni, donors, prospective students, and friends of the college; track and monitor statistics and trends- Communications administrator for website and internal portal- Wrote news stories and articles for website and alumni publication- Developed new and existing social media channels; grew Facebook likes from 700-4,300 through engagement with alumni, students, parents, and supporters- Produced, filmed, and edited videos for annual fundraising dinner- Captured, edited, and archived marketing and event photos- Hired and managed student workers and interns

Taught introductory course on theatre to adult students in associates and bachelors programs.

Boston, Ma

Established and managed SVG blog and social media accounts, increased search engine ranking through SEO, and assisted with video shoots.

Brighton, Ma

Assisted Frontline OutPost post-production office with administrative duties including archiving, logging and dubbing tapes, and digitizing footage.

Bridgewater, Ma

Assisted BTV staff with studio shoots and produced news packages

Master Of Science (M.S.), Management

Integrated Thesis Topic: "The effect of online marketing testimonial videos on incoming traditional undergraduate's perception.

B.A., Communication Arts: Video Production, Magna Cum Laude

Activities and Societies: A Cappella Choir, Chamber Singers, Theatre Communication and Theater Arts Dept. Outstanding Senior Award.