Sarah Goodall Email & Phone Number

Seattle, Washington, United States

Havant, Hampshire, Gb

We believe in empowering employee voices and humanising brand experiences Tribal Impact works with organisations that to activate their employees on social media to extend brand reach and influence in an authentic, credible and scalable way.Built after years of experience leading SAP’s EMEA social media strategy and launching the Get Social training program for employees, Tribal Impact supports organisations that want to connect their social media strategy back to business goals. With our help, your organisation will learn how to activate employees to become social media advocates for your company, create content and deepen customer relationships across social networks, while at the same time reducing the cost and risk of doing so. With so many networks and tools it’s difficult to stay up to date on the latest channels and functionality, so we take that responsibility and design bespoke training programs that fit to your individual business. We support:- Benchmarking analysis to view your employee digital maturity within your competitive landscape- Executive and leadership activation via co-managed programs for LinkedIn and Twitter- Digital selling programs for sales leaders who need their teams using LinkedIn Sales Navigator- Employee advocacy support for organisations that need to reinvigorate their program- Content support for activating your subject matter experts as thought leaders and influencers online- Data insights and analysis reports to show your program impact and drive investment cases

Boston, Ma, Us

Sharing insights on humanising employer brands through social media advocacy with Forbes Business Council, an invitation-only organization for successful small and mid-sized business owners.

Portsmouth, Hampshire, Gb

I'm very proud to be associated with the University of Portsmouth Business School, supporting students with their learning and bringing practical experience to the classroom. My role allows me to...• Contribute to shaping the strategy and entrepreneurial learning programs in the Business School.• Provide mentoring advice and career guidance to staff, students, SMEs and entrepreneurs.• Act as an ambassador for the University, inspiring entrepreneurship activity within the local area.

Offering invaluable contributions from industry-recognised experts in social business, The Social CEO explores the many aspects of leading in the Social Age, such as storytelling, personal branding, managing risk and public relations. With chapters also written by practising 'social CEOs' working across a variety of sectors, from healthcare to sport, the book provides a wealth of insight into how social media can be used to gain a competitive advantage.

Walldorf, Bw, De

Leading the team responsible for transitioning SAP EMEA into a socially enabled organisation. Helping business leaders understand the advantages to be gained through employee brand advocacy and enabling employees develop their professional brand online. All of this is centered around a solid social listening strategy that feeds the development of relevant content that then feeds into a digital amplification engine. Using collaborative tools such as SAP JAM and Sprinklr, along with social listening with SAP Social Media Analytics powered by Netbase and an employee advocacy tool VoiceStorm, we are working to bring together a fully networked organisation.

Walldorf, Bw, De

Driving the social media strategy, tools, training and best practices for SAP Europe, Middle East and Africa (EMEA). Enabling the organisation to transition to a networked social business through social coaching for leaders, training programs for employees and community management workshops for local social community managers.Regional listening post for brand monitoring and buzz tracking in order to reduce risk and strengthen social engagement with the brand at all stages of the decision making cycle.Working with EMEA Marketing Managers to integrate social media tactics into local events, campaigns and programs. Also focused on managing the regional center of excellence for best practice sharing across the EMEA social portfolio sharing experiences and knowledge via our internal social media platform.Led the social media strategy for SAPPHIRE NOW Madrid 2012 achieving the following results:- 100M impressions on Twitter- 31K mentions of #SAPPHIRENOW on Twitter (150% above target)- 13K engagements on Twitter and Facebook (338% above target)- 47K click throughs to content (240% above target)- 37K audience growth on Twitter and Facebook (57% above target)

Walldorf, Bw, De

Leading Social Media Marketing within EMEA+India working with local and global teams to maximise the use of social media channels in the work they do e.g. social selling, social recruiting, social marketingWorking as a communications adviser to the marketing leadership team with regards topics that impact engagement and morale Supporting EMEA-wide internal branding programs to raise awareness around strategic initiatives, marketing programs, and new software solutionsResponsible for the execution of several internal communication programs including newsletters, intranet, town hall calls, stakeholder reports, lunch n’ learn web series, top talent programs and recognition programsManage a internal social media platform (Jive SBS) whereby EMEA+India Field Marketing share resources and collaborate openly with leadership and each otherIncreasing the visibility of EMEA+India Field Marketing to internal stakeholders, placing specific emphasis on shifting the perception of marketing from “cost function” to “commercial value function”

Walldorf, Bw, De

Working as the key integration point between global, EMEA regional and country marketing teams, my role facilitated the strategic planning process, annual budgeting, KPI measurements and ongoing relationship management within SAP's complex matrix infrastructure. Primary focus on demand generation and pipeline acceleration sales/marketing programs across SAP's solutions and industries.

Santa Clara, California, Us

As a member of the EMEA Leadership Team, I had an active role in driving the business strategy forward using coverage modelling, account profiling and addressable market analysis.Responsible for the marketing strategy in EMEA Accountable for the $9.3M EMEA marketing budget, ensuring it was invested to support key revenue growth areas for the business.Tracked marketing operational metrics including pipeline influenced, cost per lead and return on marketing investment ratiosManaged a team of 25 marketing managers across the EMEA regionDeveloped advertising and PR strategies to drive business growth Working closely with Hitachi Ltd on pan-EMEA demand generation programs to support cross-unit revenue opportunities Worked across business divisions to identify areas where collaboration can support the countries more efficiently

Responsible for the development and implementation of an innovative internal marketing communications program called SalesEdge - a comprehensive framework of sales tools and marketing material that enabled the sales force to articulate our solutions more easily.

Developed a marketing strategy that supported business objectives Was responsible for reporting Key Performance Indicators to the Board on a monthly basis Project managed multiple operational marketing activities including budgets, campaigns, telemarketing, newsletters, databases, events, PR, web marketing, market research, success storiesGenerated new sales opportunities through innovative targeted marketing campaignsWorked alongside sales to integrate activities and provide supporting resources

Armonk, New York, Ny, Us

Centrally controlled the deployment of a key communications tool to 27 countries throughout EMEA, allowing them to distribute channel initiatives and programs to business partnersWas responsible for negotiating local country requirements with Global teams and then working with technical developers to transfer requirements into a practical tool Managed the branding of all marketing deliverables associated with the above tool and others within the product suite, promoting them both internally and across EMEA

Inbound Certified, Marketing

Intermediate Diploma, Executive Coaching

Senior Management Training, Hitachi School Of Management, Japan

Professional Board Development, Institute Of Directors (Iod)

Postgraduate Diploma, Marketing

1St (Hons), Bsc Product Design, Innovation & Marketing, University Of Derby