Sarah Goodall Email and Phone Number
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Hi, I'm Sarah (sarah@tribalimpact.com) and I believe in the power of activating employee voices online. I love it when employees connect with communities, tell stories and build relationships over social media. It's more human, more authentic and more credible. But most of all, it's fun.I've always wanted my own business and after 20+ years in B2B technology marketing (IBM, SAP and Hitachi), I made the leap and started a business. I'm now living the dream working alongside talented people, curious customers and innovative partners. My journey with social media started back in 2009. I wrote a blog about living in Norway and then started dabbling with Twitter. My curiosity grew and I ended up leading social media for SAP in EMEA. After my third daughter was born, I left corporate and setup Tribal, to help B2B brands activate their employees on social media.Employees hold the key (in my humble opinion). They're experts, they're close to your customers and your customers trust them most (according to Edelman). 💼 Board members and executives🤓 Subject matter experts🤝 Sales teams (Key Account Managers, Business Development & Inside Sales)📢 Employee advocatesI call it digital inbound - I’ve seen how a holistic approach to social and digital can drive business growth. 🏃♀️ A bit about me? Well, I love to keep busy. I’m a mum of three little princesses, have built my own house and run half marathons for fun (well, I’ve only finished two). 🍩 I don’t do comfortable or over complicated. I thrive on adventure, love learning from people and I’m powered by coffee...and doughnuts.I’m hugely passionate about this topic. If you feel the same or are interested to learn about or join our tribe, let's connect!Twitter: @SarahGoodall - although these days you're more likely to find me on....Threads: https://www.threads.net/@sarahlgoodallInstagram: https://www.instagram.net/@sarahlgoodallSPECIALITIES: ⭐️ LinkedIn Training ⭐️ Employee Activation ⭐️ Social Selling ⭐️ Digital Inbound ⭐️ Brand Advocacy ⭐️ Influencer Marketing ⭐️ Brand Risk & Reputation ⭐️ eLearning ⭐️ Online Learning ⭐️ Modern Selling ⭐️ Virtual Selling ⭐️ Entrepreneur ⭐️ Social Media Marketing ⭐️ Digital Marketing ⭐️ Content Marketing ⭐️ Blogging ⭐️ Social Business ⭐️ Inbound Marketing#ModernSelling #DigitalSelling #EmployeeAdvocacy #SocialSelling #SocBiz #B2BMarketing #SocialMedia #B2B #InfluencerMarketing #ModernSelling #DigitalSelling #SocialBiz
Tribal Impact
View- Website:
- tribalimpact.com
- Employees:
- 34
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Ceo And FounderTribal ImpactSeattle, Washington, United States
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Ceo & FounderTribal Impact Aug 2015 - PresentHavant, Hampshire, GbWe believe in empowering employee voices and humanising brand experiences Tribal Impact works with organisations that to activate their employees on social media to extend brand reach and influence in an authentic, credible and scalable way.Built after years of experience leading SAP’s EMEA social media strategy and launching the Get Social training program for employees, Tribal Impact supports organisations that want to connect their social media strategy back to business goals. With our help, your organisation will learn how to activate employees to become social media advocates for your company, create content and deepen customer relationships across social networks, while at the same time reducing the cost and risk of doing so. With so many networks and tools it’s difficult to stay up to date on the latest channels and functionality, so we take that responsibility and design bespoke training programs that fit to your individual business. We support:- Benchmarking analysis to view your employee digital maturity within your competitive landscape- Executive and leadership activation via co-managed programs for LinkedIn and Twitter- Digital selling programs for sales leaders who need their teams using LinkedIn Sales Navigator- Employee advocacy support for organisations that need to reinvigorate their program- Content support for activating your subject matter experts as thought leaders and influencers online- Data insights and analysis reports to show your program impact and drive investment cases
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Official MemberForbes Business Council Aug 2022 - PresentBoston, Ma, UsSharing insights on humanising employer brands through social media advocacy with Forbes Business Council, an invitation-only organization for successful small and mid-sized business owners. -
Entrepreneur In ResidenceUniversity Of Portsmouth Jul 2021 - PresentPortsmouth, Hampshire, GbI'm very proud to be associated with the University of Portsmouth Business School, supporting students with their learning and bringing practical experience to the classroom. My role allows me to...• Contribute to shaping the strategy and entrepreneurial learning programs in the Business School.• Provide mentoring advice and career guidance to staff, students, SMEs and entrepreneurs.• Act as an ambassador for the University, inspiring entrepreneurship activity within the local area. -
Co AuthorThe Social Ceo Aug 2019 - PresentOffering invaluable contributions from industry-recognised experts in social business, The Social CEO explores the many aspects of leading in the Social Age, such as storytelling, personal branding, managing risk and public relations. With chapters also written by practising 'social CEOs' working across a variety of sectors, from healthcare to sport, the book provides a wealth of insight into how social media can be used to gain a competitive advantage. -
Head Of Social Business, EmeaSap Feb 2014 - Aug 2015Walldorf, Bw, DeLeading the team responsible for transitioning SAP EMEA into a socially enabled organisation. Helping business leaders understand the advantages to be gained through employee brand advocacy and enabling employees develop their professional brand online. All of this is centered around a solid social listening strategy that feeds the development of relevant content that then feeds into a digital amplification engine. Using collaborative tools such as SAP JAM and Sprinklr, along with social listening with SAP Social Media Analytics powered by Netbase and an employee advocacy tool VoiceStorm, we are working to bring together a fully networked organisation. -
Regional Head Of Social Media (Emea)Sap Mar 2011 - Aug 2015Walldorf, Bw, DeDriving the social media strategy, tools, training and best practices for SAP Europe, Middle East and Africa (EMEA). Enabling the organisation to transition to a networked social business through social coaching for leaders, training programs for employees and community management workshops for local social community managers.Regional listening post for brand monitoring and buzz tracking in order to reduce risk and strengthen social engagement with the brand at all stages of the decision making cycle.Working with EMEA Marketing Managers to integrate social media tactics into local events, campaigns and programs. Also focused on managing the regional center of excellence for best practice sharing across the EMEA social portfolio sharing experiences and knowledge via our internal social media platform.Led the social media strategy for SAPPHIRE NOW Madrid 2012 achieving the following results:- 100M impressions on Twitter- 31K mentions of #SAPPHIRENOW on Twitter (150% above target)- 13K engagements on Twitter and Facebook (338% above target)- 47K click throughs to content (240% above target)- 37K audience growth on Twitter and Facebook (57% above target)
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Internal Marketing Communications & Social Media Lead, EmeaSap May 2009 - Mar 2011Walldorf, Bw, DeLeading Social Media Marketing within EMEA+India working with local and global teams to maximise the use of social media channels in the work they do e.g. social selling, social recruiting, social marketingWorking as a communications adviser to the marketing leadership team with regards topics that impact engagement and morale Supporting EMEA-wide internal branding programs to raise awareness around strategic initiatives, marketing programs, and new software solutionsResponsible for the execution of several internal communication programs including newsletters, intranet, town hall calls, stakeholder reports, lunch n’ learn web series, top talent programs and recognition programsManage a internal social media platform (Jive SBS) whereby EMEA+India Field Marketing share resources and collaborate openly with leadership and each otherIncreasing the visibility of EMEA+India Field Marketing to internal stakeholders, placing specific emphasis on shifting the perception of marketing from “cost function” to “commercial value function”
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Marketing Business Partner, EmeaSap Apr 2008 - Feb 2009Walldorf, Bw, DeWorking as the key integration point between global, EMEA regional and country marketing teams, my role facilitated the strategic planning process, annual budgeting, KPI measurements and ongoing relationship management within SAP's complex matrix infrastructure. Primary focus on demand generation and pipeline acceleration sales/marketing programs across SAP's solutions and industries.
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Field Marketing Director, EmeaHitachi Vantara Jan 2006 - Apr 2008Santa Clara, California, UsAs a member of the EMEA Leadership Team, I had an active role in driving the business strategy forward using coverage modelling, account profiling and addressable market analysis.Responsible for the marketing strategy in EMEA Accountable for the $9.3M EMEA marketing budget, ensuring it was invested to support key revenue growth areas for the business.Tracked marketing operational metrics including pipeline influenced, cost per lead and return on marketing investment ratiosManaged a team of 25 marketing managers across the EMEA regionDeveloped advertising and PR strategies to drive business growth Working closely with Hitachi Ltd on pan-EMEA demand generation programs to support cross-unit revenue opportunities Worked across business divisions to identify areas where collaboration can support the countries more efficiently -
Marketing ConsultantGlasshouse 2004 - 2005Responsible for the development and implementation of an innovative internal marketing communications program called SalesEdge - a comprehensive framework of sales tools and marketing material that enabled the sales force to articulate our solutions more easily.
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Marketing ManagerSagitta Performance Systems 2000 - 2003Developed a marketing strategy that supported business objectives Was responsible for reporting Key Performance Indicators to the Board on a monthly basis Project managed multiple operational marketing activities including budgets, campaigns, telemarketing, newsletters, databases, events, PR, web marketing, market research, success storiesGenerated new sales opportunities through innovative targeted marketing campaignsWorked alongside sales to integrate activities and provide supporting resources
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Marketing Project Manager, EmeaIbm 1998 - 2000Armonk, New York, Ny, UsCentrally controlled the deployment of a key communications tool to 27 countries throughout EMEA, allowing them to distribute channel initiatives and programs to business partnersWas responsible for negotiating local country requirements with Global teams and then working with technical developers to transfer requirements into a practical tool Managed the branding of all marketing deliverables associated with the above tool and others within the product suite, promoting them both internally and across EMEA
Sarah Goodall Skills
Sarah Goodall Education Details
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Hubspot AcademyMarketing -
Academy Of Executive CoachingExecutive Coaching
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Hitachi Institute Of Management Development (Himd)Japan
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Institute Of Directors (Iod)Institute Of Directors (Iod)
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Cim | The Chartered Institute Of MarketingMarketing
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University Of DerbyUniversity Of Derby
Frequently Asked Questions about Sarah Goodall
What company does Sarah Goodall work for?
Sarah Goodall works for Tribal Impact
What is Sarah Goodall's role at the current company?
Sarah Goodall's current role is CEO and Founder.
What is Sarah Goodall's email address?
Sarah Goodall's email address is sa****@****o.co.uk
What is Sarah Goodall's direct phone number?
Sarah Goodall's direct phone number is +47945*****
What schools did Sarah Goodall attend?
Sarah Goodall attended Hubspot Academy, Academy Of Executive Coaching, Hitachi Institute Of Management Development (Himd), Institute Of Directors (Iod), Cim | The Chartered Institute Of Marketing, University Of Derby.
What are some of Sarah Goodall's interests?
Sarah Goodall has interest in Social Media, Technology, Mother, Hubspot, Human Resources, People Management, I Like To Run And Swim, Telecommunications, Social Networks (Online), Jobvite.
What skills is Sarah Goodall known for?
Sarah Goodall has skills like Marketing Communications, Marketing Strategy, Social Media Marketing, Strategy, Crm, Social Media, Digital Marketing, Demand Generation, Integrated Marketing, B2b Marketing, Marketing Management, Internal Communications.
Who are Sarah Goodall's colleagues?
Sarah Goodall's colleagues are Natalie W., Lani Buckley, Felipe Torres, Donna Spencer, Julia Dixon, Rebecca A Mendoza, Anna Troidl.
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