Sarah Harrison Email and Phone Number

• Ownership of lower-funnel performance marketing across Meta, TikTok and Google to stimulate demand conversion and drive referrals for industry partners. Responsibilities include overseeing media and creative planning to execution, optimising campaign efficiencies and analysing performance results. • Lead brand campaign executions across OOH, Cinema, Radio, Spotify, BVOD, Programmatic Video and Social, contributing to upper-funnel brand metrics of Appeal and Preference for New Zealand. • Marketing lead on joint venture partnership campaigns with major travel brands including Air New Zealand, Flight Centre, Webjet and Christchurch Airport. Delivered co-branded campaigns across digital and social channels, and content partnerships with Broadsheet and Urban List, to drive incremental growth and bookings.• Coordinate the delivery of content for industry partnership programmes and paid media campaigns, extending the value of investment in market for New Zealand partners.• Support Trade team in executing Tourism New Zealand Regional Showcase and third-party sponsorship events in Australia and New Zealand, inspiring and educating the travel trade to sell New Zealand.• Collaboration with external media and creative agencies; partners including airlines, Regional Tourism Organisations, and New Zealand tourism operators; and internal teams to deliver on stakeholder objectives.• Track and evaluate campaign performance with regular reporting and presentations to global teams and stakeholders; and keep up to date with consumer trends and competitor activity to understand potential impacts on planned initiatives. • Ability to be agile and cut through ambiguity, to execute strategic thinking and respond to market challenges and opportunities to drive brand awareness and arrivals.• Effective management of marketing budgets, including the administration of purchase orders, invoices and forecasting.

Responsible for planning and implementing a targeted program of trade marketing activities, including: • Building and maintaining positive relationships with key travel industry partners.• Managing co-operative marketing campaigns with airlines, tour operators and OTAs to build brand awareness and drive incremental bookings to Ireland.• Facilitating trade participation in local B2B events, workshops and roadshows.• Delivering a variety of destination and product training opportunities for travel agents, including trade newsletters, webinars, online training modules, and familiarisation trips to Ireland.• Coordinating opportunities for Irish industry suppliers in the local market, including tactical marketing plans and trade engagement activities.Responsible for local administration and financial processes, including: • Managing local marketing and operating budgets, and variance reporting. • Overseeing brochure and content distribution for consumers and trade.• Reporting on local market activity, consumer sentiment and insights.

• Managed activity across print, digital and social media channels for a variety of tourism board clients in the UK market. These included trade education activations with Visit Jersey and Tourism & Events Queensland, and a variety of consumer marketing campaigns, including an inaugural flight launch with Visit Austin, and a brand partnership with Topshop.• Tasks included gathering content, developing project briefs, presenting campaign reports, and liaising with key stakeholders including tourist boards, tour operators, and airlines.

• Developed an understanding of the tourism marketing environment and distribution system in the UK and had the opportunity to work on accounts including Tourism & Events Queensland, Visit Austin, Visit Dallas & Fort Worth, and the Kenya Tourist Board.

• Managed the daily operations of the Melbourne Cricket Ground tours and the National Sports Museum.• Delivered exceptional customer service to all visitors and volunteers through a variety of administration tasks including tour schedules, ticket sales, and responding to phone and email enquiries.

• Part of a team committed to driving sales, providing exceptional customer service and representing a worldwide jewellery brand.

• General office administration, including telephone enquiries, family enquiries, mail and email, filing and archiving, and photocopying.• Managed camper registrations using Campminder software, including entering payments and health history.• Supported the Head Counsellor in ongoing training and management of HR issues, and facilitated communication to various departments• Attended local and state gymnastics competitions during the off-season to promote summer camp and other initiatives

• Managed the program of over 300 students, including processing all enrolments, processing payments using Jackrabbit and iClass Pro software, scheduling classes and organising coaches.• Handled all customer service and communication via phone, email and social media.

• Responsible for contributing to group sales targets, experience with a POS system and training in loss prevention.

• Member of a team responsible for providing patrons with event information, facility details and directions.

• Responsible for organising School functions and sporting events and providing customer service to the wider School community.

• Member of a small teaching staff delivering internationalism programmes for over 300 Australian Year 9 students.• Based in Nanjing and frequently travelled to Shanghai and Beijing.

• Supervisor of students during Victorian Certificate of Education (VCE) exams.