Director Of Admissions - Columbia College Hollywood
Inspired action, drove efficiency, and led teams throughout multiple transitions while in a consultant role and as a direct member of the campus communities. Responsible for the performance of the admissions team which drove steady population growth over 5 years. Monitored key performance indicators to guide weekly one on ones with counselors. Ensured campus and compliance objectives were met by conducting observations and providing training. Incorporated events, such as summer camps, experiential learning for credit, open houses, and virtual networking nights, to drive affinity for our brand. Shaped strategic campaigns that enhanced representative productivity by 66%. Developed automated workflows in HubSpot, our sales and marketing CRM, to ensure appropriate and timely communications to leads and current clients. Identified and implemented video and SMS integrations for use with our CRM to better deliver content to our target demographic. Results reflected an 83% improvement in overall lead conversion over 3 years.Expanded and standardized an accurate forecasting method based upon behavioral analytics that monitors engagement and student intent. Budgeted and tracked scholarship offerings. Launched a strategic readmissions campaign, promoted veteran's resources, fostered communication with housing partners, all critical to student completion. Active member of the Policy and Diversity, Equity, and Inclusion Committee.