Sarah Henic Email & Phone Number

Waltham, Massachusetts, United States

As Head of Marketing, redefined the Abivax corporate identity and branding to reflect the new strategic direction and corporate vision, in line with a Q4 2024 Nasdaq IPO. Led the development and integration of strategic communications plans and content to support key corporate milestones, collaborating with communications, IR, R&D, and medical to integrate.

Cambridge, Massachusetts, United States

Marketing lead for Emraclidine, responsible for building the go-to-market strategy to prepare for a successful first-indication launch in schizophrenia in US. Led development of foundational brand strategy, including opportunity prioritization, target identification and profiling, market preparation, and launch positioning.

Greater Boston Area

Developed the global commercialization strategy and go-to-market planning for Velsipity (etrasimod) in Ulcerative Colitis. Delivered key elements of the Velsipity marketing strategy including: defining target audiences, behaviors, and activation strategy; pre-launch positioning and messaging strategy; development of HCP and patient unbranded campaign.

Lexington, MA

Led the Consumer marketing go-to-market strategy, programs, messaging and launch planning for Motegrity (April 2019 launch). Developed consumer campaign to support product launch, uniting consumer insight with unique product benefit to break through a crowded competitive space. Designed a comprehensive patient savings program and fit-for-purpose hub to.

Lexington, MA

Led launch planning and preparation for prucalopride, now Motegrity, including: go-to-market strategy and planning, messaging and positioning, insights development, patient and physician targeting. Key contributor to launch preparation and planning for budesonide oral suspension (now Eohilia) for Eosinophiliic Esophagitis, including KOL engagement.

Waltham, MA

Accountable for delivering financial and strategic brand objectives including revenue and market share targets for a mature brand. Led convention presence for Lialda and PENTASA (along with Gattex) at key GI events throughout the year, coordinating with agency and exhibit vendors to execute a streamlined multi-brand exhibit to increase brand.

Andover, MA

Deliver customer and market insights to field marketing stakeholders and leadership to enable data-driven marketing strategies and decisions.Champion internal adoption of data visualization and blending tools (Tableau and Alteryx) for improved management and presentation of organizational data to end-users.Employ predictive analytical tools to perform.

Andover, MA

Global responsibility for $50M+ product portfolio of ECG cables and leads, electrodes, and monitoring paper that supports Philips Healthcare patient monitoring, cardiograph, and defibrillation devices.Drive new product introduction process to develop consumables to support new device introductions: gathering customer requirements and feedback, negotiating.

Led a cross-functional team of marketing managers to develop strategies to drive expansion into the $1.6B community hospital segment for imaging, patient monitoring, resuscitation, and consumables products.Developed and executed annual marketing plans that include primary market research, customer communications development, sales representative training.

Conducted opportunity assessment for entering a new market for cardiology products across Philips Healthcare's portfolio. Compiling the knowledge of sales and marketing professionals across the organization, I was able to perform a market size analysis and develop a go-to-market strategy incorporating marketing, sales, and distribution considerations.

MBA with a concentration in Health Sector Management. Coursework includes operations management, integrated marketing communications, healthcare marketing, strategic pricing, and public policy analysis.

Business Analyst in the Strategy and Operations group at Deloitte Consulting, focused in the Life Sciences and Healthcare practice. Areas of expertise include provider clinical operations, hospital capacity management and patient flow, process redesign, and hospital transformation initiatives.

Summer Analyst position in the Retail Supply Chain practice. Developed global market offering for Retail Inventory Management solutions.

Mba, Health Sector Management

Activities and Societies: BU BioBUsiness Assocation, BU MBA Symposium Planning Committee

B.S., Finance, Operations Management

Activities and Societies: Chair - Senior Class Gift Committee, Member - Maroon and Gold Alumni Fundraising Committee, Council for Women of.