Sarah Herrera Email & Phone Number

United States

London Area, United Kingdom

- Managed two FMCG social media accounts, growing a newly inducted brand by achieving 61.76% contracted KPI in 3 months.- Proactively identified and integrated emerging social media trends into content strategies, ensuring brand alignment and resonance.- Conceptualised, filmed, and edited engaging content tailored to resonate with target audiences and brand objectives.- Utilise analytics tools, like Emplifi, to track and analyse the performance of posts while deriving actionable insights to optimise future content.- Regularly reported performance statistics, demonstrating the impact of social media efforts.- Actively engaged in community management on Instagram and Facebook, addressing customer inquiries and fostering positive interactions.- Conducted thorough competitor analysis, evaluating content strategies to enhance our social and stay ahead of industry trends.

London, England, United Kingdom

- Managing all influencer relations including research, outreach, contracting, and post monitoring for the Deliveroo Full Life Campaign- Conducting client interviews to draft thought leadership pitches for potential media placements- Creating and executing PR social calendars, correlating with awareness days that are relevant to to the client's brand identity- Curating tailored media lists according to client and pitching to relevant journalists- Securing coverage in a number of different medias, including: newspapers, podcasts, broadcast and radio- Monitoring news for effective newsjacking and journalist networking- Attending company events and coordinating social media content to drive brand awareness and networking with key stakeholders- Taking ownership of company social accounts, organically increasing Instagram followers by 37.5% and LinkedIn engagement by 341% in less than a year- Organically increasing client LinkedIn engagement by 234% in one month by planning, creating content and implementing social strategy- Strategising, designing, copywriting, and scheduling content for company and client social media channels- New business outreach

London, England, United Kingdom

London, England, United Kingdom

Reading, Pennsylvania, United States

- Recreating the brand's creative assets, using the company goals to enhance brand guidelines and brand personality- Utilising softwares such as Adobe Creative Cloud and Canva to design new logos and create content for social media channels- Assisting and designing updated collateral for the brand, including brochures, flyers and copy- Developing a professional and enthusiastic rapport with potential clients through initiating contact and efficiently answering any questions or concerns- Organising and promoting cosmetic events between key stakeholders and clients

London, England, United Kingdom

- Held key responsibility for mapping the market and sourcing new branding partnerships by making initial contact with prospective brands- Managing brand research and outreach in order to expand influencer visibility and create valuable partnerships and collaborative content- Leading team meetings to create and implement new strategies for the business' Instagram

London, United Kingdom

Performing general administrative tasks including: creating and sending press releases, promotion of short films, constructing targeted media lists, news monitoring and compiling press kits during high profile events, including: Academy Awards, Raindance Film Festival, Nordic Intl. Film Festival and Gold Movie Awards

Fleetwood, Pennsylvania

Master'S Degree, International Public Relations & Global Communications Management

Relevant Modules: Intl. public relations theory and practice, global and digital comms. management, research methods and professional.

Bachelor Of Arts - Ba, Digital And Print Journalism

- Relevant Modules: Magazine production, news editing, reporting methods, integrated marketing communications and multimedia news.

Education record

Studied abroad in London, Paris and Rome for Spring 2018

Teach English As A Foreign Language Certification

Education record

London Internship Program Fall Semester 2018