Develops innovative online and offline campaigns across multiple media platforms for 15+ projectsworth $3.5m annually.Secures new clients monthly through spec creative work and/or strategy pitches.Acts as product champion, guiding creative team of 4, overseeing projects from start to finish to ensure optimum impact and compelling brand moments.Provides strategic direction for all concepting and design processes from visual asset creation to external-facing copy and manages teams in execution of vision.Recognized for groundbreaking campaign strategies in press and through receipt of industry awards.Promoted within company because of demonstrated project leadership skills.

• Coordinated $1.5M in client accounts and translated client briefs into actionable deliverables.• Led conceptualization and enhancement of original client campaigns across various platforms.• Instrumental in identifying and selecting themes, trends, and opportunities for brand, within comparative markets.

Conceptualized brand, developed models for sales, ecommerce, retail, consignment, and wholesale across Singapore, Thailand, Australia, Malaysia, and Dubai. Established pop up stores with retail partners in key locations.Selected Highlights:Increased sales by 67% through synergistic partnerships and innovative sales strategies.Received national press recognition from The Straits Times Life, The Business Times, The Edge, Cosmopolitan, Elle Singapore, and Senatus.net.Exhibited at Asian fashion tradeshow for 12K international press members, buyers, and retailers. Participated in Singapore’s first live streaming fashion week: Digital Fashion Week, by invitation.

Robe Raiders - acquired by TheFifthCollection.com - is Singapore's first online consignment start-up to offer a well-curated selection of vintage and pre-loved designer clothing and apparel through pop-up events and ecommerce.Acquired and coordinated a network of 300+ consignment clients and customers.Executed creative direction, photography and copywriting for the brand's social media channels including an online magazine, blog (60,000+ hits), Instagram (2000 followers), Facebook and Twitter.Featured in national press, publications and online media like The Straits Times Life, Prestige Magazine, Asia City Magazine, Lifestyle Asia, and Honeycombers.

• Played key role in launching a new women’s luxury fashion and timepiece magazine with a circulation of 10,000 readers.• Managed a team of five staff, ensuring teamwork and positive employee relations.• Achieved accolades from Asia Media Awards 2008 for “Best in Magazine Cover Design” & “Best in Overall Magazine Design”.• Further fostered and maintained valuable contacts within the fashion, beauty, timepiece and luxury lifestyle industry.• Developed target reader database and conceptualized luxury timepiece and fashion partner events.

• Served as product champion for the magazine, directed positioning of the brand and oversaw the conceptualization, execution and review of the editorial and design content of each issue.• Managed a seven-person editorial team and oversaw work assignments to interns, freelancers and contract staff.• Relaunched magazine’s brand image to clearly define its positioning amongst its competitors.• Increased market share and readership to its highest rating of 140,000 readers, up 21% from previous year’s figures, according to Nielsen Media Index 2007.• Facilitated communication between sales, marketing and editorial departments for improved teamwork.• Built up and strengthened communications and business relations with fashion, beauty and lifestyle industries.• Promoted within company because of demonstrated project leadership skills.

• Promoted to Fashion Editor of Singapore’s second largest magazine following acquisition of BluInc Media by SPH Magazines.

• Promoted to Assistant Editor following one year as staff writer.