Sarah T. Email & Phone Number

Shanghai, China

中国 上海市

 Innovation Trials for PDP: Designed several innovative trials for Product Detail Pages (PDP), including:* Prompting OpenAI for Q&A summaries of user reviews.* Leveraging introduction videos of products from social media.* Offering immersive PDP experiences to consumers. SEA Expansion of Wish: Led the Southeast Asia expansion of Wish, transforming the WishPost logistics website from a local Chinese system to a global platform by:* Expanding capabilities to support multiple currencies, entities, and bilingualism* Integrating with local logistics and payment vendors. Increased ATV: Boosted Average Transaction Value (ATV) from $10 to $30 by launching FlatRateShipping in over 20 countries. Wish Public API: Led the upgrade of Wish API, which is requested by over 120 active ERP partners representing 150K merchants, and integrated the API platform with other e-commerce platforms. Consignment on Wish: Designed merchant and logistics system features to support a new consignment business model on Wish, including visual inspections inside warehouses, automated fulfillment processes, added-value services, and a dedicated merchant payment flow. Compliance of Listings and Orders: Reduced content moderation costs by optmizaing lisitng processing flow and manual review tools. Redesigned onboarding process and profile verification flow for merchants in different regions. Created an order eligibility check mechanism to meet compliance policies, such as cup value restrictions due to tax, inbound warehouse checks for prohibited items, and VAT or PRC policy-required data transfer among internal and external systems.

中国 上海市

 Omni-Channel Management: Launched the first omni-channel sales management solution for large chain retailers in China, designing D2C apps, mini-programs, and WAP site products for clients across various industries. O2O Integration: Integrated all online sales channels with merchants’ ERP and POS systems to ensure precise control of product prices, promotions, and inventory. Team Management: Built a SAAS product team from the ground up, recruiting and mentoring and motivating the team to quickly learn and achieve goals.

中国 上海市

 APP Redesign: Redesigned all consumer-facing pages of Farfetch in China, including the homepage, PDP, cart, checkout, and user center pages. This resulted in an increase in the conversion rate from 0.8% to 1.1% and achieved over 1 million GMV on a single non-promotion day for the first time. Content- Driven Shopping: Launched the first PGC (Professionally Generated Content) module on Farfetch by attracting stylists to share shopping inspirations. Developed content management system and commission management system to support this initiative.

中国 上海市

 Big Data Modeling for Logistics: Applied big data modeling to enhance consumer experiences by:* Improving the accuracy of displayed Time to Delivery (TTD) on PDP.* Enabling product tracing for users.* Displaying dynamic tracking maps and detailed tracking checkpoints for orders. Data Model Design: Designed big data models for:* Distributing shipping orders to freight forwarders.* Consolidated packaging solutions within warehouses.* Shipping route suggestions for large cargo transportation.* Automatic operational actions based on performance data simulations. Innovation Trial: Firstly designed and developed TMS(Transportation Management System) from the ground up to support cross-border e-commerce order fulfillment and logistics management, covering both B2B consignment business and B2C platform businesses. And integrated it with OMS, WMS and other supply chain management systems of RED.

中国 上海市

 Product Innovation: Designed and launched the first version of Baidu’s fintech app, transforming prepaid e-commerce cards into crowdfunding finance products with consumer interest incentives. Eco-system Cooperation: Pioneered the offering of wealth management products to consumers by integrating with banks, funds, insurance companies, and finance regulators. Service Expansion: Introduced the integration of third-party booking services with Baidu Nuomi (a top 3 O2O e-commerce platform in China) by structuring and upgrading several platform products, including management systems for merchant listings, orders, payments, promotions, and fulfillment.

中国 上海市

 Process Builder: Established the product requirement management process for the company as its first Product Manager of Camscanner Community Starter: Developed user communities and a user blog to enhance communication with users from over 50 countries. Cooperation Developer: Innovatively built partnerships with mobile phone companies and app stores to pre-install our products for consumers. Creatively combined our promotional events with other app products to acquire new users within target personas.

Master'S Degree, Top1

Activities and Societies: Outstanding Graduate of the Year Outstanding Student Journalist Favorite-Picture-Book Author in Campus Forum.

Bachelor'S Degree, Top 10%

Activities and Societies: Co-founder of Campus Golf Club Founder of Campus Internet Advertisement Club Vice Chairman of Student Union.