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Sarah Unger is Partner + Co-Founder of CULTIQUE, a cultural insights and strategy advisory. With CEO + Founder Linda Ong, Unger leads the premium boutique crafting bespoke cultural strategies for forward-looking businesses in media, entertainment, tech and consumer spaces. Launched in Fall 2020, CULTIQUE unites thought leaders, industry disruptors, academics, creatives and experts to maximize the impact of brands, content, and products in a world of constant change. An award-winning cultural and consumer strategist, Unger and her team of analysts are devoted to working with brands such as YouTube, Apple, Airbnb, WarnerMedia, Disney/ABC, and NBCU to navigate fast-changing times, recalibrate for new audiences, and cultivate growth in an uncertain world. Unger was named Media Play News’ 40 Under 40 list in October 2019 and has been a frequent cultural commentator in media outlets such as Forbes, Fortune, The Atlantic, Nylon, Business Insider, Morning Consult and The Daily Beast.Prior to serving as SVP, Cultural Insights & Strategy at CIVIC, Unger led brand strategy as Vice President of Marketing Strategy, Trends & Insights at Viacom for its brands Paramount Pictures, Paramount Network, MTV, Comedy Central, BET, Nickelodeon, and more. She was named one of Forbes’ 30 Under 30 in 2015 during her tenure at Ketchum as Vice President, Insights & Strategic Planning where she launched the Millennial and Gen Z division. Unger is a graduate of the University of Virginia and completed the Harvard Business School 2018 Program for the Business of Entertainment, Media, & Sports. A frequent public speaker, she has led sessions at VidCon, SXSW, NYC TV Week, NATPE Miami, DEW, Promax, and the Media Insights & Engagement Conference among others, and was also featured in New York Times bestselling author Dan Schwabel’s latest book, Back to Human: How Great Leaders Create Connection in the Age of Isolation.
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Founder + CooCultique Oct 2020 - Present -
Senior Vice President, Cultural Insights & StrategyCivic Entertainment Group, Llc (A Seacrest Global Group Company) Jun 2018 - Sep 2020Greater Los Angeles AreaUncovered insights and navigated current trends for brands looking to achieve greater cultural relevance. Worked across brands such as Google/YouTube, Apple, Airbnb, Disney, NBCU, and WarnerMedia. -
Vice President, Marketing Strategy, Trends & InsightsViacom Aug 2015 - Jun 2018Greater New York City AreaLed brand strategy and trend & insight-driven thought leadership aligned to strategic objectives of Viacom and its brands (MTV, VH1, Comedy Central, BET, Nickelodeon, CMT, Logo, TV Land, Spike, and Paramount Pictures...to name a few). Focuses included creativity, portfolio strategy, and innovation. -
Vice President, Insights & Strategic PlanningKetchum Nov 2013 - Aug 2015Provided agency-wide strategic planning and insights counsel, working closely with team leaders to catalyze the planning/creative process and develop key research-based and target-relevant insights that help lead to clear strategic vision. Key in pioneering Ketchum’s proprietary strategic planning process. Embedded within top-billing clients including Frito-Lay (Doritos, Ruffles, Tostitos, Lays), Pernod Ricard, Weight Watchers, Dr Pepper Snapple Group, Hilton, MasterCard and Wendy’s. Flagged and dissected cultural/social trends as they pertain to brand health/bottom-line. -
Vice President, Creative CatalystKetchum Aug 2011 - Oct 2013 -
Senior AssociateEmanate Pr Sep 2007 - Jul 2011Built out programs to develop compelling, emotionally relevant, and sharable stories about consumer brands; Reinvigorated day-to-day agency life with high-energy, vibrant relationship-building tactics and systems of efficient client communications; Agency-wide go-to source for quick creative thinking; Developed and executed national consumer PR programs for clients including Hilton Worldwide, Bank of America, and Panera Bread; Planner who developed tools to promote agency creativity, fresh thinking, and success-driven strategic planning; Creative counsel and brainstorm facilitation -
Marketing/BrandingKaplan Jun 2006 - Aug 2006 -
Account ManagementMccann Erickson Jun 2004 - Aug 2004
Sarah Unger Skills
Sarah Unger Education Details
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Finance And Accounting -
Business Of Entertainment, Media, And Sports -
History, Psychology, Marketing/Advertising -
Cum Laude Society
Frequently Asked Questions about Sarah Unger
What company does Sarah Unger work for?
Sarah Unger works for Cultique
What is Sarah Unger's role at the current company?
Sarah Unger's current role is Founder & COO at CULTIQUE.
What is Sarah Unger's email address?
Sarah Unger's email address is sa****@****gny.com
What is Sarah Unger's direct phone number?
Sarah Unger's direct phone number is +191455*****
What schools did Sarah Unger attend?
Sarah Unger attended Stanford University Graduate School Of Business, Harvard Business School, University Of Virginia, Hackley School.
What are some of Sarah Unger's interests?
Sarah Unger has interest in Psychology, Trendspotting, Television, 80s Classic Rock Music, Food, Consumer Insights, American Nostalgia, Pop Culture.
What skills is Sarah Unger known for?
Sarah Unger has skills like Public Relations, Customer Insight, Strategic Communications, Creative Strategy, Social Media, Integrated Marketing, Leadership, Media Relations, Marketing, Corporate Communications, Marketing Communications, Management.
Who are Sarah Unger's colleagues?
Sarah Unger's colleagues are Anabel Sinn.
Not the Sarah Unger you were looking for?
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Sarah Kathmann
Customer Success Manager, Grc Solutions @ Workiva | Relationship Builder | Creative Problem SolverCincinnati Metropolitan Area -
Sarah Unger
Second Year Business Administration Student Specializing In Wealth Management | Heavener School Of BusinessGainesville, Fl -
Sarah Unger
Greater Chicago Area -
Sarah Sanger
San Diego, Ca1gmail.com11 +185824XXXXX
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