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Sarah Hedges Email & Phone Number

Marketing Professional with over 13 years experience at Florida Studio Theatre
Location: Sarasota, Florida, United States 19 work roles 3 schools
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Role
Marketing Professional with over 13 years experience
Location
Sarasota, Florida, United States
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Sarah Hedges is listed as Marketing Professional with over 13 years experience at Florida Studio Theatre, a with 93 employees, based in Sarasota, Florida, United States. AeroLeads shows a matched LinkedIn profile for Sarah Hedges.

Sarah Hedges previously worked as Director of Marketing at Florida Studio Theatre and Co-Founder at Tom Petty Birthday Bash. Sarah Hedges holds Bachelor Of Arts, Communication Arts/Public Relations from University Of West Florida.

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Email format at Florida Studio Theatre

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Florida Studio Theatre

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Profile bio

About Sarah Hedges

Sarah is a marketing professional with over 13 years of experience. She specializes in arts and live entertainment marketing. She and her husband, Jason Hedges, are Co-Founders of the free music festival, The Bash/Tom Petty Birthday Bash, which honors Gainesville's hometown hero. Sarah has developed the brand from its existence in 2017. The Bash has grown to have over 10,000 fans from at least 47 states and six countries in attendance. In 2020, the Bash went virtual with the help of Red Light Management and the Tom Petty Estate. The virtual live-streaming event was presented by Amazon Music and Sirius XM. With over 424K views, the stream ranks as the #2 most viewed live program on Amazon Music to date. Previously she was on the marketing team with Gainesville Health and Fitness. GHF was featured as "One of America's 25 Best Small Companies" by Forbes Magazine in February 2016. Before that, she was the Director of Marketing and Communications at the professional, nonprofit Hippodrome State Theatre in Gainesville, Florida. Specialties: entertainment marketing, brand storytelling, public relations, digital marketing, community outreach, media relations, graphic design, social media marketing, content creation, and event planning.

Listed skills include Press Releases, Public Relations, Event Planning, Social Media, and 18 others.

Current workplace

Sarah Hedges's current company

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Florida Studio Theatre
Florida Studio Theatre
Marketing Professional with over 13 years experience
sarasota, florida, united states
Employees
93
AeroLeads page
19 roles

Sarah Hedges work experience

A career timeline built from the work history available for this profile.

Co-Founder

Current

Gainesville, Florida Area

• Creating and updating the website and marketing materials (posters, flyers, t-shirts and merchandise, social media images, etc.)• Contacting artists and agents • Obtaining sponsorships• Writing press releases and contacting media• Managing social media accounts and creating email newsletters• Managing ticket sales

Oct 2017 - Present

Associate Director Of Marketing & Communications

Sarasota, Florida, United States

Assist with the development of strategies and campaigns to drive subscription and singleticket sales.Collaborate with marketing and inter-departmental staffs.Oversee marketing for FSU/Asolo Conservatory for Actor Training.Support and enhance the vision of the organization; act independently and responsibility tocarry out all plans, tasks and areas of responsibility.Project manage the creation of season program book and all show programs.Serve as lead publicist.Collaborate with marketing and artistic teams to concept and execute pre-production andpress-related photoshoots.Write, review, proofread and/or edit a wide variety of communications.Actively identify new and exciting ways to position artistic productions, education programsand the Asolo Rep brand in the community.Oversee merchandise for Asolo Rep brand

Apr 2023 - Jun 2024

Interim Marketing & Communications Director

Sarasota, Florida, United States

Directly manage the activities of five full-time marketing staff members, Ticket ServicesManager and House Services Manager.Oversee marketing for Asolo Rep and the FSU/Asolo Conservatory for Actor TrainingCarry out a comprehensive communications strategy for branding, public relations, sales andcommunity awareness.Manage subscription, single tickets, group and other ticket programs for the new season.Work closely with the executive leadership team and partner with senior staff.

May 2023 - Aug 2023

352Creates Communications Coordinator

Gainesville, Florida, United States

352Creates is associated with UF Health Shands Arts In Medicine

Jul 2021 - Apr 2023

Sparc352 Communications Liaison & Graphic Designer

Gainesville, Florida, United States

SPARC352 is associated with UF Health Shands Center of Arts and Medicine

Apr 2022 - Oct 2022

Social Media Manager

Gainesville, Florida, United States

Jan 2022 - Oct 2022

Product Marketing Specialist

Gainesville, Florida Area

• Work alongside the Product Marketing Manager and team to optimize product marketing content andcommunicate product changes internally and externally.• Work with the Marketing and Product teams to ensure the product, messaging, and collateral are integrated, aligned, and updated with SharpSpring's positioning and accessible to all necessary stakeholders.• Assist with product/feature launches, manage the execution of the deliverables, coordinate the efforts of marketing and other teams, and amplify the message across the customer-focused media channels.

Sep 2019 - Feb 2020

Marketing Programs Manager

Gainesville, Florida Area

Responsible for communication with premier program champions and translating marketing objectives into creative strategies, designs, and plans. To effectively present the GHF brand by sharing the objectives of the premier programs. Strong focus on using the website, email marketing, and all social media to share stories.Essential Duties:• Identify creative opportunities for the premier programs where they can be proactive to promote their services. • Implement comprehensive marketing strategies to create awareness of the company’s brand. • Provide guidelines and feedback to premier programs champions. • Produce ideas for promotional events or activities and organize them efficiently• Create campaign briefs for each premier program’s activity and ensure each team member knows the projects they need to complete, keep them on track and deliver on due dates. • Monitor progress of marketing strategies through web leads, sales, email open rates, etc. • Assist in monitoring creative and copy execution for all brand websites to ensure consistency and quality are to standard. • Responsible for producing valuable content for GHFWomen’s Facebook page on a daily and weekly basis. • Conceptualize and execute online promotions for premier program events, classes, workshops and facility events. • Work with the marketing team to develop marketing campaigns for all events, workshops and facility.• Conduct general market research on trends and competitor’s marketing movements. • Create and disseminate e-blasts to GHF members for premier program activities and GHF Women’s monthly e-blast newsletter through Constant Contact and InfusionSoft. • Track Google Analytics account and website traffic.• Write and distribute press releases to local media.

Oct 2016 - Sep 2019

Director Of Marketing And Communications

Hippodrome Theatre

Gainesville, Florida Area

• Responsible for developing, managing and executing the Hippodrome's marketing and communications plan while overseeing the brand messaging for all areas of the theatre.• Increase engagement through audience development, program participation, and strengthening of the Hippodrome's reputation as one of the nation's leading professional regional theatres.• Promote the Hipp through pitching stories to television, radio and print outlets and maintain strong and active relationships with local media and press representatives. • Maintain active content on the Hipp’s website, Facebook, Twitter, Instagram, YouTube, etc. • Create promotional graphic design material for all departments with postcards, posters, playbills, web graphics, brochures, etc. • Compose press releases and write copy for website content. • Conceptualize and produce radio spots and television spots.

Aug 2015 - Oct 2016

Interactive Marketing & Sales Manager | Pensacola Bay Center

Pensacola, Florida Area

• Maintain the venue’s website, ensuring all information is up-to-date and accurate.• Serve as the social media voice of Pensacola Bay Center, making sure the venue stays current, and interactive with fans while promoting events.• Works with the Marketing and Sales Manager to develop marketing campaigns for all events and facility.• Create and implement social media and grassroots proposals for event marketing.• Conceptualize & execute online promotions for concerts and events.• Stay on top of the latest social media trends.• Create and disseminate eblasts to venue database and subscribers.• Manage Google Analytics account and track trends/traffic.• Create and update all digital and static venue advertising.• Graphic design responsibilities as needed by all departments. • Assist outside design agencies and other entities with coordination of assets.• Manage all creative assets in an organized manner • Prepares copy and layout for company newsletter.• Plans and conducts market research to identify opportunities for sponsorship sales.• Responsible for active solicitation of the corporate and social markets for sponsorships.• Ability to handle prospective clients over the telephone and in person and maintain a relationship throughout sales process and for repeat sales.• Proactively seeks out new business in assigned market segments: initiates contact with prospects; prepares proposals for prospects that reflect a win-win arrangement; follows up constantly and most importantly closes business.• Performs sales calls and presentations both on-site and off-site.• Works within the guidelines set forth by SMG corporate.

Jul 2014 - Jun 2015

Partner Relations Coordinator

Gulf Breeze, Fl

Enhance coaching teams' ability to implement leadership principles and behaviors that produce improved customer and employee satisfaction along with better financial, quality, and growth outcomes. • Foundational knowledge of Studer Group tactics and principles• Prepare financial impact (Return on Investment) data• Analyze patient satisfaction data and provide improvement recommendations • Maintain a high level of HCAHPS knowledge to analyze partner results • Active participant on internal process improvement initiatives• Assistance with coach visit preparation and follow-up• Provide high level of coach support in various areas; scheduling, relationship building, deployment tracking, calendar planning

Mar 2014 - Jul 2014

Marketing And Special Events Coordinator

Pensacola Little Theatre

400 South Jefferson Street. Pensacola, Fl

· Execute strategic marketing and public relations campaigns and maintained websites and social media pages.· Develop and produce brochures, press releases, web pages, ads and other external marketing and public relations products as appropriate· Timely and accurately produce all documents and marketing material· Take projects from conceptual stages to finished projects· Create, edit and distribute company newsletter and collect information to include· Actively participate in researching new marketing and technology tactics· Prepare and submit all grants by or before the deadlines· Prepare media trade agreements, file them in separate folders and request new agreements yearly· Build strong relationships with local media· Coordinate marketing and publications for all special events· Manage building rentals, prepare rental contracts and proposals· Meet monthly and yearly sales goals and provide daily support to the business team· Oversee, manage and train marketing interns· Create, coordinate and oversee all events, fundraisers and receptions

Jul 2012 - Nov 2013

Marketing Coordinator

Pensacola Little Theatre

· Execute strategic marketing and public relations campaigns and maintained websites and social media pages.· Develop and produce brochures, press releases, web pages, ads and other external marketing and public relations products as appropriate· Timely and accurately produce all documents and marketing material· Take projects from conceptual stages to finished projects· Create, edit and distribute company newsletter and collect information to include· Actively participate in researching new marketing and technology tactics· Prepare and submit all grants by or before the deadlines· Prepare media trade agreements, file them in separate folders and request new agreements yearly· Build strong relationships with local media· Meet monthly and yearly sales goals and provide daily support to the business team· Oversee, manage and train marketing interns

Jul 2011 - Jul 2012

Marketing And Public Relations Intern

Pensacola Little Theatre

· Execute strategic marketing and public relations campaigns and maintained websites and social media pages.· Develop and produce brochures, press releases, web pages, ads and other external marketing and public relations products as appropriate· Timely and accurately produce all documents and marketing material· Take projects from conceptual stages to finished projects· Create, edit and distribute company newsletter and collect information to include· Prepare and submit all grants by or before the deadlines

May 2011 - Jul 2011

Student

Graduated July 2011 with my Bachalor of Arts in Communications Arts, specializing in Public Relations, minoring in International Studies. .

Jan 2008 - Jul 2011

Pr Specialist

Wellspring Pr

Created a campaign plan for the Nonprofit/profit organization, Appetite for Life.

Jan 2011 - Apr 2011

Virtual Volunteer Intern

Internqueen

· Scheduled Intern Queens's calendar -In charge of contacting past and future clients. -In charge of updating and maintaining social media websites -Wrote and assisted in blogs for the InternQueen ·

Jul 2010 - Oct 2010

Public Information Intern

·Helped with the BP Gulf Oil Spill Disaster - Provided research, design input and writing for the newsletters, and fliers -Wrote, edited, and emailed new releases -Gathered data for reports and projects - Took pictures and notes of media events -Worked with media, journalists, and

May 2010 - Aug 2010
Team & coworkers

Colleagues at Florida Studio Theatre

Other employees you can reach at floridastudiotheatre.org. View company contacts for 93 employees →

3 education records

Sarah Hedges education

Bachelor Of Arts, Communication Arts/Public Relations

Activities and Societies: Alpha Chi Omega, Scuba Club, FPRA, Panhellenic Committee, Swim Club

FAQ

Frequently asked questions about Sarah Hedges

Quick answers generated from the profile data available on this page.

What company does Sarah Hedges work for?

Sarah Hedges works for Florida Studio Theatre.

What is Sarah Hedges's role at Florida Studio Theatre?

Sarah Hedges is listed as Marketing Professional with over 13 years experience at Florida Studio Theatre.

Where is Sarah Hedges based?

Sarah Hedges is based in Sarasota, Florida, United States while working with Florida Studio Theatre.

What companies has Sarah Hedges worked for?

Sarah Hedges has worked for Florida Studio Theatre, Tom Petty Birthday Bash, Asolo Repertory Theatre, Uf Health, and Fun 4 Gator Kids.

Who are Sarah Hedges's colleagues at Florida Studio Theatre?

Sarah Hedges's colleagues at Florida Studio Theatre include Kayla Iorio, Chelsi Cauthen, Noah Sieg, Richard Hopkins, and Adam Ratner.

How can I contact Sarah Hedges?

You can use AeroLeads to view verified contact signals for Sarah Hedges at Florida Studio Theatre, including work email, phone, and LinkedIn data when available.

What schools did Sarah Hedges attend?

Sarah Hedges holds Bachelor Of Arts, Communication Arts/Public Relations from University Of West Florida.

What skills is Sarah Hedges known for?

Sarah Hedges is listed with skills including Press Releases, Public Relations, Event Planning, Social Media, Newsletters, Blogging, Marketing Strategy, and Facebook.

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