Sarah Fitzgerald Email & Phone Number

West Lafayette, In, Us

West Lafayette, Indiana, United States

Bloomington, Indiana

• Coordinated and managed content creation & day-to-day marketing initiatives for various local businesses including advertising, creative production, website, social media, and media relations• Developed & executed digital strategy to advance the vision and strategic goals of each individual client while maintaining authentic digital voice and brand identity• Directed, coached and reviewed the work of all social media department staff and Indiana University student interns, implemented new training procedures & continuously updated workflow to be more efficient and beneficial for all people involved while fostering the professional growth of the team• Compiled monthly analytics reports for client base and analyzed the data to develop marketing strategies for improved performance and audience growth• Created, updated and maintained client websites in a variety of industries

Washington, Indiana, United States

• Lead the development of marketing materials & brand strategy• Responsible for all media planning, sales presentation materials & art direction for local franchise of Baymont hotels• Provided administrative support to hotel staff including: budget management, scheduling, human resources, and team communications

Bloomington, Indiana

• Maintained all marketing & creative services for the corporate office and multiple retail locations including writing press releases, promoting new location openings through various media relations & social media campaigns• Cultivated community partnerships with local high schools, Purdue University, Indiana University and Indiana State University Campuses• Oversaw budget and payroll, human resources, hiring and training procedures for all employees, & arranged interviews & speaking engagements, provided backup to CEO as necessary

Master Of Science - Ms, Communication

Bachelor Of Fine Arts (Bfa), Creative Writing For Entertainment

Comedy Writing

English

Activities and Societies: Alpha Phi Omega, Professional Writing Club, Purdue Student English Association