Sarah Fitzgerald Email & Phone Number

Charleston, SC, US

South Carolina, United States

Charleston, South Carolina Metropolitan Area

Responsible for supporting new marketing product innovation projects and programs that create and execute a clear strategy to build and expand the capabilities of marketing at Greystar communities. This collaborative role facilitates cross-functional projects to solve business issues and to evaluate innovative solutions. Support in coordination of the.

Charleston, South Carolina Metropolitan Area

Evaluation of new vendor partnerships and tools as an active ambassador of Greystar's Innovation Team.

Charleston, South Carolina Metropolitan Area

-Development + implementation of results-driven marketing and advertising strategy for 3rd-party-owned real estate in both urban + suburban markets ranging from pre-development to stabilized.-Project management of new brand development including naming, logo development, brand development, copywriting, website development, and collateral design-Analysis of.

Charleston, South Carolina

Washington D.C. Metro Area

-Led marketing efforts for several high-priority client portfolios in the Northeast division-Developed marketing plans for stabilized, lease-up, and pre-development deals to include digital media setup and activation, email marketing requests, direct mail, signage, website updates, etc. - Planned and executed special marketing programs specifically for.

Washington, District Of Columbia, United States

-Provided support to the Northeast Regional Marketing team and their portfolios while representing the team well in client interactions, with the goal of improving the overall output and effort of the collective group.

Washington, District Of Columbia, United States

-Oversaw marketing, social media, branding, and outreach efforts for Federal Realty Investment Trust's portfolio of multifamily real estate in the DMV.

Roanoke, Virginia Area

Worked closely with asset managers and the creative team at KDS to craft romance copy for multifamily assets ranging from the pre-development stage to fully stabilized.

Roanoke, Virginia Area

Produced + directed the NBC Affiliate morning show broadcast, WSLS Today, from 5:00 to 7:00 a.m. every weekday. I was in charge of directing our morning anchors and reporters in terms of content, stacking and writing the show each day, incorporating viewer-driven graphics, managing our social media presence @WSLSToday and on our main WSLS facebook page.

Roanoke, Virginia Area

Assisted in producing both the WSLS Today morning show from 5:00 to 7:00 a.m. and the Fox 21/27 Morning News from 7:00 to 9:00 a.m. This involved gathering news content, following up on stories we've been covering, and coordinating coverage with reporters and special guests, along with stacking and writing content for both shows and incorporating.

Blacksburg, VA

-Maintained student-run publication that publishes poetry, prose, art and photography-Produced and designed new issue each semester-Promoted arts in Blacksburg through various events (battle of the bands, poetry slams, release parties)-Supervised staff of 15 during content selection process-Created positive and professional learning experience for staff.

Blacksburg, VA

-Directed business and marketing staff for promotions and marketing of magazine-Created yearly budget and ensure financial success of publication-Oversaw day-to-day managerial operations of publication

Roanoke, Virginia Area

-Worked directly with NBC 10 producers to assemble the evening rundowns-Assisted news producers by writing VOs,VOSOTs, and bumps in the AP ENPS system-Located national and international stories using CNN Newsource, FOXiPump, and NBC video

Blacksburg, VA

-Developed original and successful news show concept for VTTV’s programming schedule-Incorporated unique use of graphics and social media into new program-Produced scripts and directed weekly 30-­minute show segments for online and on-­air

Blacksburg, VA

-Interviewed Virginia Tech professors and alumni for feature profile articles-Wrote and edited several articles for spring and summer issues-Engaged in editorial support during creative redesign meetings and during proofing of the Spring 2012 issue

-Shadowed reporters and producers on breaking news stories-Wrote stories and contributed to stacking of newscast-Edited video packages using Grass Valley Edius-Monitored incoming stories with iNews-Operated cameras and prompter for noon and 5pm newscasts

Bachelor Of Arts, Communication And Media Studies

Activities and Societies: Silhouette Literary and Art Magazine

Advanced Diploma