Sarah Johnson Email and Phone Number
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Driven and accomplished professional with a proven track record of success in managing, scaling, and selling progressive brands/businesses through highly effective digital marketing strategies. Adept at leveraging cutting-edge technologies and industry best practices to drive brand visibility, increase customer engagement, and boost sales performance.Core Competencies:1. Digital Strategy: Develop and implement comprehensive digital marketing strategies that align with business goals and drive measurable results. Expertise in leveraging platforms such as Wishpond, Shopify, Squarespace, WordPress & more to enhance online presence and maximize conversion rates.2. Search Engine Optimization (SEO): Proficient in optimizing websites for enhanced search engine rankings and organic traffic growth. Utilize in-depth keyword research, on-page optimization techniques, and link-building strategies to improve website visibility and increase organic search visibility.3. Advertising Campaign Management: Skilled in creating and managing successful advertising campaigns across various platforms, including Google Ads, Facebook Ads, and Instagram Ads. Track campaign performance, optimize targeting parameters, and deliver compelling ad creative to drive customer acquisition and revenue growth.4. Influencer Collaboration: Skilled in identifying and collaborating with influential individuals in the digital space to promote businesses and enhance brand visibility. Develop mutually beneficial partnerships to drive brand awareness, reach target audiences, and generate leads.5. Team Leadership and Training: Proficient in managing and training cross-functional teams to achieve business objectives. Foster a positive work environment, provide mentorship and guidance, and empower team members to excel in their roles.6. Wholesale Line-Sheet Development: Demonstrated ability to create comprehensive wholesale line-sheet packages, enabling efficient B2B sales and distribution. Develop pricing strategies, product catalogs, and marketing collateral to support wholesale operations.ACHIEVEMENTS:> Built an international following and loyal customer base utilizing social media, with over 50K followers across 4 platforms, working with top creative & influencer pool of talent | Wild & Heart Retail Co.> Developed strong relationships with over 200 brand partners, purchasing within domestic and international product lines/brand partners | Wild & Heart Retail Co.Let's connect & explore how we can collaborate to drive your business growth, and achieve your digital marketing goals.
Employment Hero
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Account ExecutiveEmployment HeroFrimley, Surrey, United Kingdom -
Account ExecutiveWishpond (Tsxv:Wish) Sep 2023 - PresentVancouver, British Columbia, Canada -
Business & Digital Marketing ConsultantSelf Employed 2021 - Sep 20231. Implemented brand launch strategy which included planning social media and content creation2. Assisted with digital marketing by creating email campaigns, website content, and copywriting3. Provided instruction and guidance on Shopify Platform, Squarespace, and WordPress4. Optimized websites for SEO and provided content direction to improve user experience and increase sales5. Conducted distribution and sales lead research for start-ups, and established profitable partnerships6. Planned and managed meta-ads, as well as Google ads7. Analyzed ad performance through detailed analytics and A/B testing, and created KPI reports8. Utilized various e-sourcing/B2B platforms to access products and promotional materials9. Developed wholesale line-sheet packages, and order forms, and provided training on product sourcing and manufacturing, retail buying, drop-shipping, forecasting, and budget planning -
Founder & CeoWild & Heart Retail Company 2012 - 2021Squamish, British Columbia, Canada1. Managed a successful 6-figure retail and e-commerce store for 9+ years, including sourcing and importing materials for in-store brands such as 'Wilder Collection' and 'Tea Boheme' as well as brand collaborations2. Recruited, trained, and managed all staff for 9 years, including providing detailed sales training and overseeing 10-12-person employee teams for several years3. Sourced social media talent and directed large-scale influencer campaigns to promote the businessExported goods to over 30 countries and managed all logistics for importing and exporting goods/materials, working with multiple suppliers/manufacturers in various countries4. Built strong vendor business relationships with over 200 vendors in Fashion, Home Decor, Skincare, and Artisan Goods across Canada, the US, and internationally5. Oversaw all aspects of digital marketing/creative, including website design, blog content, social media images and graphics, and email marketing6. Created e-commerce assets, such as product images and email and ad campaigns7. Hosted monthly events, pop-ups, fashion shows, markets, and vendor feature events, coordinating all site setup, promotional materials, social media, and marketing planning, including press relations, influencer/celebrity endorsements, and product placement8. Developed weekly promotions, digital ads, and social media-based marketing initiatives to increase site traffic and maximize sales
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OwnerHanger - Sales & Marketing Agency 2008 - 2012Toronto, Ontario, Canada1. Managed sales as the Principal Representative of Lost Surf Enterprises, Nikita Clothing2. Worked as a Sales Representative at La Jolla Group ~ Rusty Clothing & Swimwear, Hart and Huntington Clothing, Spacecraft Clothing, and Ocean Minded Footwear, 3. Territory Sales for The North FaceInitiated sales leads and collaborated with over 150 retailers across Ontario and BC. -Oversaw line selection, forecasting, sales analytics, sell-in, development of order forms and line sheets, in-store training, account prospecting, and marketing- Participated in brand launches and activations, which included sponsoring athletes and talents, grassroots marketing, event management, consulting, retail promotions, and press relations-Handled tradeshow, in-store, and special event logistics, as well as merchandising, layout design, and social media activations, and content creation.
Sarah Johnson Skills
Sarah Johnson Education Details
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Bachelor Of Arts - Ba -
Fashion Design & Merchandising
Frequently Asked Questions about Sarah Johnson
What company does Sarah Johnson work for?
Sarah Johnson works for Employment Hero
What is Sarah Johnson's role at the current company?
Sarah Johnson's current role is Account Executive.
What is Sarah Johnson's email address?
Sarah Johnson's email address is sa****@****tie.com
What schools did Sarah Johnson attend?
Sarah Johnson attended The University Of British Columbia, George Brown College.
What skills is Sarah Johnson known for?
Sarah Johnson has skills like Microsoft Office, Public Relations, Research, Powerpoint, Event Planning, Microsoft Excel, Microsoft Word, Nebosh, Meeting Planning, Social Media, Meeting Scheduling, Travel Planning.
Who are Sarah Johnson's colleagues?
Sarah Johnson's colleagues are Raj D'arcy, Sang Nguyen, Venus Gamelo, Maani Ghajar, Liz Lovell, Pip Thompson, Dan Iel.
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Sarah Lamb
Corporate Finance, Strategy, & Planning | Economic Evaluations | Energy Market Fundamentals & Forecasting | Data AnalyticsGreater Calgary Metropolitan Area4shaw.ca, huskyenergy.com, huskyenergy.com, cenovus.com -
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1welco.ca
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