I manage corporate and internal communications for all 127 Fry’s Food Stores in Arizona and provide PR strategy and tactics to engage customers. - Develops/implements strategic internal communication plans/initiatives that promote Kroger's/Fry's purpose, strategies, and business priorities- Executes corporate internal communications initiatives to improve associate engagement/communication and business results - Interviews associates and writes impactful articles to deliver on Customer 1st promise by sharing our unique story- Works directly with Fry's president and executive team to consult on and deliver professional, effective corporate communications for both internal and external audiences- Serves as primary division web content manager for company intranet and as a resource for division content managers; measures/improves intranet use/content effectiveness- Serves as division's internal business social network community manager; monitors activity, plans and hosts engagement events; curates top conversations/results- Supports merchandising, operations, and HR initiatives to drive engagement with key stakeholders across multiple channels- Works with Kroger General Office associate communications managers to improve communication effectiveness across Kroger

I’m a detail-obsessed copyeditor and creative content writer with a marketing-focused mind. I have a unique ability to marry the artistry of storytelling with industry best-practices to create polished content that resonates with your target audience and hits all of your keywords. I have over 14 years of experience creating marketing strategy, writing creative content and editing for a variety of industries and topics, including: - Small businesses and startups - Marketing & creative agencies - Healthcare - Technology - Non-profit - B2B - B2C - Lifestyle - Women's empowerment - Parenting - Children's literature Some examples of the deliverables I provide are: - Customer experience audits - Marketing & branding strategy - Copyediting and proofreading (with tracked changes) - Content editing - Developmental editing - Structural and stylistic editing - Blogs, optimized for SEO - Email marketing campaigns & customer outreach emails - Website copy - Social media ads and content - Press releases - Marketing and sales materials - Print and online articles - Short stories My work has appeared in various digital and print publications, including Forbes, The Huffington Post, Authority Magazine, Woman’s World, Women’s Wear Daily, Healthstyle Magazine, The Arizona Republic, Valley Vibe, and Northern Arizona’s Mountain Living Magazine. I've served as editor-in-chief for a quarterly, healthy lifestyle magazine where I developed, selected, wrote, and edited all of the content. I also recently ghostwrote several children's books, currently available for purchase on Amazon. In college, I double-majored in public relations and journalism (with an emphasis in editing) at Northern Arizona University, and earned my certificate in grant development and proposal writing from Arizona State University. I am also an independent strategist and consultant in the areas of business development, marketing, sales, event planning, and project management.

- Responsible for all Packages From Home events and events calendar- Acted as point of contact for externally-managed events- Sought new event opportunities and appearances- Worked with Volunteer Coordinator to supply volunteers for events and volunteer retention- Attended off-site meetings with potential sponsors, supporters and/or partners- Researched potential fundraising opportunities and campaigns - Created, maintaind, and managed overall content of website; articles, blog, changes, calendar, tickets - Maintained and managed media list and public relations initiatives- Managed and maintaind all social media outlets- Spread awareness and promoted the organization through media releases, emails and campaigns- Worked with graphic design to develop, flyers, graphics and marketing collateral- Created promotional materials, brochures, PSAs, press releases, media kits and branding- Drafted and edited all promotional materials including newsletters, articles, flyers, etc. prior to release- Maintained grant list - Searched for and submit grant requests- Delegated appropriate work to various departments - IT/Web, Admin

- Led the organization of deliverables and timelines for multiple projects, including the 2015 annual Vendor Risk Management Benchmarking Study and the 2015 annual Shared Assessments Program Tools (Standardized Information Gathering (SIG) Questionnaire, SIG Lite, Agreed Upon Procedures (AUP) and Vendor Risk Management Maturity Model (VRMMM))- Supported Senior Vice President, Member Relations & Sales in developing 2016 marketing strategy- Developed and managed social media calendar, strategy, process, content development, automation and analytics for Twitter and LinkedIn platforms- Developed 2015 Huffington Post blog calendar and managed timeline for editing and posting on both Huffington Post and Shared Assessments blogs; improved quality of topics and content- Developed media lists, managed media contacts and drafted and sent press releases for major company initiatives and general awareness- Managed company-wide speaking opportunities, including coordinating the process, speaking timeline(s), submission process, proposal edits and proposal library- Provided major support and copy editing for development of new website (www.santa-fe-group.com)- Acted as staff editor for company white papers, briefing papers and marketing collateral- Managed timelines, running list of projects and editing initiatives for contract employee writing projects- Managed Google Analytics account and reporting- Tracked, measured and reported on marketing campaign results

- Worked with top brands in a variety of industries including transportation, healthcare, and insurance- Developed and guided strategic direction for clients; built and delivered integrated marketing communication plans- Lead and facilitated client brand development initiatives- Generated new ideas for clients and obtained client buy-in- Cultivated client relationships- Lead, arranged and attended client meetings- Developed informative creative and media briefs- Prepared estimates, purchase/work orders in a timely manner- Drove projects forward, assuring on-time and on/under budget work- Evaluated campaign ROI- Developed scope of work projects and project timelines- Participated in and lead new business opportunities, including proposal and presentation development and delivery/pitching

- Absorbed Director of Marketing duties (November 2012)- Lead and managed marketing department and core business development groups- Lead and managed marketing meetings and calendar- Developed marketing strategy and tactics- Developed and distributed The Leaflet (monthly customer e-newsletter)- Collaborated with creative and production teams- Managed relationships with outside partners, vendors and stakeholders- Maintained and implemented companywide policies - Conducted market research- Developed strategy and wrote marketing copy for ads, blogs and other collateral- Revised copy, as needed, to meet strategic goals- Directed company events and media promotions- Ensured brand consistency and quality - Managed print, online and social media content and campaigns - Lead internal communication campaigns- Lead new business and customer reactivation campaigns- Created internal documents, collateral and scripts- Ensured conformance with editorial guidelines- Developed and encouraged company culture- Managed customer feedback and responded to customer concerns- Oversaw and implemented marketing campaigns for new business and new clinic launches

- Assisted in development of marketing and public relations campaigns- Assisted in development of marketing strategies and tactics- Measured and managed customer satisfaction- Wrote and edited marketing copy- Measured and communicated marketing campaign effectiveness to key stakeholders- Founded, developed and distributed The Leaflet (monthly customer e-newsletter)- Managed outside marketing relationships- Monitored online and social media content- Managed internal documents and forms processes- Collaborated with and assisted team during clinic site expansion- Promoted to Senior Marketing Associate

- Founded Healthstyle Magazine - Developed, selected, wrote and edited all content for spring 2012 - winter 2014 issues- Outlined and coordinated production timelines- Project managed photography, layout and distribution processes- Directed advertising and sales- Ensured brand consistency and quality- Managed online and social media content - Managed reader and media relations

- Conceived and implemented marketing and public relations campaigns- Directed event planning and media promotions- Managed media relations and development - Managed online and social media content- Ensured brand consistency and quality

- Supported agency founders - Coordinated studio operations and client services- Facilitated media campaigns for national brands- Launched social media campaigns- Conceived marketing and public relations plans for various clients- Promoted from Trainee (intern) to Senior Trainee