Sarah Westphal Email & Phone Number

Richmond, Va, Us

Richmond, Virginia, United States

• Planned, led, and executed companywide internal All Staff 500+ employee conference and Advisory Council strategic meeting for key opinion leaders and senior executive leadership• Provided operational and project management support for MCG’s annual 300+ client user conference, including registration oversight, event customer service, exhibitor management, and onsite logistics• Created comprehensive event project plans, timelines, and task assignments using Wrike project management system• Collaborated directly with CEO, executive leadership, and cross-functional teams to implement objectives and goals, providing strategic guidance and recommendations to enhance event outcomes• Developed and managed $1.6 million annual budget, tracking expenses and reporting expenditures to Finance team• Conducted post-event evaluation, analyzing attendee feedback and performance metrics to continuously improve deliverables and event strategies

Richmond, Virginia, United States

Blue Beacon Events is powered by purpose and driven by community. We collaborate with cause leaders passionate about making a difference by acting as the catalyst that transforms events into exceptional experiences. Blue Beacon Events specializes in event planning and management for service-minded organizations; empowering their missions and maximizing their community impact.• Since 2020, planned 25+ events for 8 nonprofit organizations including: virtual and in-person conferences, professional development trainings, fundraisers, workshops, virtual annual meetings, online awareness campaigns, networking, and webinar series• Developed and maintained comprehensive project plans outlining scope, strategy, objectives, measurement criteria, deliverables, and timelines• Managed event operations and logistics involving registration systems, programming and scheduling, risk mitigation, technical requirements, and onsite support• Established and tracked budget, working with clients to process all invoices and expenses. Consistently remained under budget for 100% of all completed projects• Implemented event marketing and communication initiatives to drive Return on Investment through creation of digital media, promotional materials, and social media outreach. 73% average growth rate in event attendance for all completed projects• Negotiated, secured, and facilitated third-party vendor and facility contracts• Oversaw coordination and execution of sponsorships, cultivating beneficial supporter relationships• Provided post-event analysis and produced outcome reports, budget recaps, lessons learned, and recommendations for improvement. 79% of attendees rated all completed projects as very good or excellent

Richmond, Virginia

• Managed all aspects of planning and execution for annual prevention conference attended by 350 participants. Achieved overall satisfaction rating of 4.6/5 for 2019• Oversaw development, logistical support, implementation, and evaluation of 24+ trainings for professional development per year• Led collaborative workforce development team to support daily operations and programming• Collaborated with Communications Director to develop and administer digital marketing campaigns• Coordinated operational support for statewide child abuse prevention and education program, serving as a liaison to local communities• Completed quarterly as well as annual progress reports to ensure expectations of all key stakeholders were met

Richmond, Virginia

• Planned, led, and directed annual four day leadership retreat for 170 participants resulting in 17% attendance increase year over year• Coordinated, promoted, and organized all training programs, training over 1,500 participants• Oversaw member services and membership development throughout the commonwealth• Developed and implemented marketing strategies to advance and expand reach statewide• Managed program budget and execution of contracts• Created training curriculum, action planning sessions, program presentations, infographics, recruitment materials, and other marketing collateral for diverse and ever changing audiences• Supervised, managed, and mentored Trainers regionally to provide support in roles as advocates and peer leaders

Fredericksburg, Va

• Replied to telephone and email inquiries, providing quality services to customers inquiring about the availability of products or status of orders• Communicated efficiently with clients from diverse and global backgrounds, both nationally and internationally• Listened and responded attentively to caller needs to ensure positive customer experience• Engaged in active problem solving through complaint resolution• Created and executed effective email marketing campaigns for promotional product sales• Contributed to the development of new corporate policies and procedures

Reston, Va

• Generated, managed, and edited online content for over 40 web pages for company website• Initiated, created, and led FGM corporate social media strategy and execution• Wrote, edited, and published company press releases• Provided copy and established design frameworks for all corporate informational and product handouts, posters, promotional items, and brochures• Coordinated, oversaw, and organized all related activities for tradeshow and conference participation• Collaborated and communicated directly with Vice President of Business Development in production of corporate marketing strategies, branding efforts, and communication initiatives• Composed several marketing videos for individual FGM projects

Reston, Va

• Analyzed corporate wide processes, recommending and implementing appropriate actions for improvement• Created training material explaining the Capability Maturity Model Integration (CMMI) model and its components, company internal best practices, navigation of intranet SharePoint project sites, and process improvement repository• Trained senior level management staff about product and process quality assurance and CMMI procedures• Designed, maintained, and updated project repository sites of internal SharePoint intranet• Managed and evaluated all department divisions within company for CMMI progress and upkeep • Formulated and participated in process action teams for process management and project management procedures

B.A., Spanish Language

Semester study abroad at Universidad de Deusto in Bilbao, Spain, January 2013 – May 2013.

B.S., Marketing Management

Activities and Societies: Alpha Kappa Psi Business Fraternity