Sarah Westphal Email & Phone Number

Manage new product introduction process and derivative strategy for LaserJet toner products in US, Canada and Latin America.

Vancouvr, Wa

Mange current product processes for ~300 LaserJet toner skus for both consumer and commercial business in the United States.

Manage all marketing assets related to HP Total Care including website, revenue generation activities for extended service plans, consumer tradeshows, Newsgrams, call center support, messaging and marketing support for printers and pc's service and support in NA.

•Member of planning team that formulated the FY07 business plan as the part of the new go to market structure for NA.• Provided leadership in key process reinvention within the Consumer Imaging & Printing team to increase business effectiveness and take work out of the system. •Worked across cross-functional organizations to create compelling presentation content for executive level meetings and reviews reporting directly to the VP of Imaging & Printing Category Marketing for NA.

• Managed seven rollovers in 2HFY’04 with minimal cost (<$1m), generating incremental revenue of $5m for the category.• Led IPG current product management team in defining and implementing a new rollover process that is used across the CIP Organization for North America.• Executed the customization process for the development of four account specific AIO products and the Dell Fighter initiative into the marketplace in FY’04, resulting in incremental revenue for the category.