Beauty, First Aid, Athletic Performance Consumer Products

● Manage product life cycle for all categories, leading new product development and line reviews● Research and analyze competitive landscape● Develop and manage pricing strategy and financial analysis for all lines and products● Create marketing materials and develop strong value-based selling tools● Manage key cross-functional projects including GHS conversion and all product development● Recipient of “Above & Beyond Award” in December 2014

Direct and Manage Sales strategies and efforts at corporate and consumer levelsThrough creation of comprehensive Competitive Landscape Report and COGS analyses, develop product pricing strategy and programLead all Product Development and Product/Materials Sourcing effortsDevelop and implement accurate and timely financial reporting processEnhance process for recording and maintaining inventory counts and costsResponsible for all buying projections and outbound Purchase Order initiations

Developed and executed innovative new and revised product launches for bath, beauty, and travel accessoriesPresented new business opportunities and fresh updates to existing business to national accounts such as Target, Walmart, and WalgreensBusiness leader in cost reduction efforts on existing and new productsInstrumental in launch and growth of the leading national cosmetic accessory brand EcoToolsResearched product and market trends to bring new product and program ideas to concept and utilize the trend information to present to accountManaged daily communication with suppliers in regards to product development, sample availability and pricing negotiationsTraveled overseas to meet with clients, vendors and observe production methodsManaged a multitude of development projects each with its own timingWorked with cross-functional team to ensure products meet timing, pricing, and quality objectivesManaged up to 2 full-time direct reports and internsTrained sales team on product features and benefitsRecipient of 2009 “Outstanding Performance Award”

Led all Sales and Education in the Chicago RegionManaged all accounts and doors to ensure cleanliness, efficiency and strong client relationsContinually grew sales in the regionPlanned and managed execution of all region-wide and counter eventsTrained all Counter Managers, Freelance Artists, and retail accounts on artistry and sales techniqueTargeted new wholesale Accounts within Region; opened 3 accounts within first months of position

Exceeded sales goals by attracting new clients and building relationships with existing clientsDrove sales for a 25% increase in sales dollars during the first calendar yearPromoted Senna through active education of clients, both new and existingPlanned and executed successful counter events to drive businessActed as liaison between Senna and Marshall Field’s managementMaintained superior visual standards for counter by identifying and communicating stock and tester needs, executing routine cleaning and merchandising updates Recognized as “Showcase Seller” by Marshall Field’s for 2004