Sarah Klein Email & Phone Number

Columbus, Oh

• Manage creation and quality assurance of all customer-facing content across 4 SBUs including email campaigns, SEO-optimized landing pages, eBooks, videos, social media, telemarketing scripts, third-party ads, and more• Collaborated with global product management teams on 26 product launch packages, including 6 major launches and the 2022 METTLER TOLEDO Impact Award winner for excellent sales performance• Led the development of a value messaging framework to standardize and strengthen our voice across marketing materials that target the growing industry of Control Systems Integrators and Equipment Manufacturers• Lead team of 1 direct report and 1 external contractor including hiring, onboarding, project management, performance reviews, career development, and budget oversight

Columbus, Oh

• Managed proposal, budget, planning, and execution of large-scale training and networking events for 100+ distributor sales representatives annually• Developed and executed digital and print campaigns across 40 territories to increase sales leads by 15% YOY for distribution partners• Built and maintained 5 company websites for distribution partners including site mapping, content creation, and SEO metadata maintenance• Managed monthly lead and conversion reporting for marketing team• Managed internal communications to cross-divisional units on behalf of the entire US Industrial Team, including product launch summaries and business announcements (e.g. sales success stories, acquisitions, etc.)• Supported North American product management team with launch initiatives including development of product introduction bulletins, ROI tools, marketing collateral, and training events

Columbus, Oh

• Informed consumers about corporate brand/products to educate and influence purchasing decisions• Planned & executed guerilla marketing tactics, as well as peer to peer consumer interaction campaigns• Provided the highest quality brand representation at major events in Ohio and surrounding states• Managed warehousing and inventory including accountability for all product and merchandise

Columbus, Oh

• Established and managed relationships with local organizations, schools, businesses, and communities across six states• Planned and executed consumer activation at new store openings• Monitored social media channels for overall brand and 37 stores• Organized and executed samplings and activation at local events• Handled consumer complaints and assisted with public relations

Columbus, Oh

• Assisted in creation and implementation of marketing strategy• Wrote and edited copy for website, blog, social media and press releases• Developed email campaigns to promote chapter events

Columbus, Oh

• Supported the monitoring and management of corporate-level social media and website assets• Managed budget for social media promotions and brand messaging campaigns• Assisted in development and review of content and messaging for internal and external use• Analyzed performance of content, social media advertising and promotional initiatives• Researched trends and opportunities to strengthen MHE's company-wide social media and digital communications portfolio• Provided training on social media and digital communications policies to employees and support teams

Columbus, Oh

• Generated content for shelter’s social media pages (Facebook, Twitter, etc.) - @FranklinCoDog• Measured effectiveness of outreach and tracked social media engagement with Hootsuite• Designed shelter promotional materials including print collateral and signage• Organized photo shoots, edited using Photoshop and uploaded photographs for 50-80 new dogs weekly• Updated and maintained database and shelter website with new dogs and post adoption follow-ups• Managed public relations by communicating with local radio/TV stations for features and promotions• Assisted with the interviewing, rating and on-boarding processes of hiring new interns

Columbus, Oh

• Created and managed on-campus events to increase brand awareness• Advertised and promoted attendance at Blue Jackets games through field marketing and social media