Sarah Klenha Email & Phone Number

Palo Alto, California, Us

Culver City, Ca, Us

-Developed machine learning and statistical models to identify the best customers for marketing teams to engage, including recommender systems, content-based curation models, customer lifetime value models, and look-alike modeling.-Designed data pipelines and analytical frameworks to measure outcomes of marketing campaign experiments, including A/B testing of campaign optimization tactics and audience targeting criteria

Culver City, Ca, Us

-Delivered multiple analyses to marketing, sales, and research teams to identify key customer insights using data science techniques like customer segmentation, cluster analysis, and regression.-Built and regularly updated 4 R Shiny applications that allow non-data scientist team members and business stakeholders to interface directly with data models and outputs.

Minneapolis, Mn, Us

-Analyzed television viewing data using statistical models and visualizations to help clients make informed decisions about ad sales, programming development and acquisitions. -Developed machine learning models to improve recurring survey dataset by predicting missing values and creating new features. -Created R Shiny apps for non-R users at the company to calculate statistics and generate data visualizations.-Wrote two internal R libraries to automate common analyses and provide centralized documentation.-Designed survey questionnaires to measure consumer attitudes and opinions about television and movies.

Master Of Science (M.S.), Statistics

Bachelor'S Degree, Mathematics With Computer Science And Economics Minors