Sarah Marshall Email & Phone Number

Dallas/Fort Worth Area

Serves as an account lead for Toyota, University of Mississippi and Dallas Citizens Council. Experience leading accounts in the automotive, real estate, software/technology and higher education industries. Responsibilities include overseeing the management and execution of all public relations initiatives, with a focus on event planning, media relations.

Carrollton, Texas

• Public and Media Relations: Nourish relationships with key industry influencers and the media to increase awareness about the brand and its services and products. Create and distribute press releases, marketing.
• Strategic Communication Planning: Develop strategic and tactical public relations plans for the overall company, as well as product groups within; maintain consistent look and feel, as well as messaging for company and.
• Content Creation & Management: Plans and maintains editorial calendars for both proactive and reactive opportunities; manages writing projects (including advertorials, case studies, testimonial videos, company.
• Special Events & Awards: Produce yearly event calendar focused on speaking opportunities for leadership; build partnerships between clients, conference content coordinators and company; develop and maintain mobile.
• Measurement and Evaluation: Compile regular measurement reports to include and evaluate effectiveness of media through frequency, reach, and publicity value, as well as web SEO analysis and lead generation influence

Dallas/Fort Worth Area

• Public and Media Relations: Nourish relationships with key industry influencers and reporters to increase agency awareness. Create and distribute of press releases, marketing collateral, and thought leadership stories.
• Strategic Communication Planning: Develop strategic and tactical public relations plans, best-practices in digital marketing, brand messaging, and internal communications; maintain consistent look and feel and.
• Content Creation & Management: Responsible for maintaining editorial calendars for both proactive and reactive opportunities; manages writing projects from assignment to editing and creative execution; assesses.
• Internal Communications: Works with various team members, to plan, lead and execute internal communications programs; manages the creation of portal content, as well as regular maintenance; develops and implements.

Dallas/Fort Worth Area

• Client Services: Interacted with agency clients and liaisons to increase media coverage and identify future opportunities; managed relationships and collaborated with outside public relations agency, including weekly.
• Conference Management: Managed timelines, budget and marketing collateral for trade shows and conferences; identified, solidified and created speaking opportunities for executive members; gathered materials and wrote.
• Media Relations: Wrote, distributed and placed press releases, citations and stories in local, national and international publications for all clients; prepared press kits and developed relationships with media in key.
• Social Networking: Managed all company social networks and blogs, including Facebook, YouTube, Vimeo and LinkedIn; trained executives and staff about best practices in social networking, new tools, and kept group.
• Special Events: Produced yearly event calendar and managed event budget; supervised event committees; tracked quarterly budget; conducted monthly events for staff; met with vendors to discuss costs; and executed.
• Internal Communications: Worked with various team members, to plan, lead and execute public relations programs; key involvement in production of quarterly newsletter for clients; assisted in layout and design of all.

• Internal Communications: Worked with various team members, to plan, lead and execute public relations programs; key involvement in production of quarterly newsletter for clients; assisted in layout and design of all.
• Measurement and Evaluation: Compiled weekly, monthly and quarterly clip and measurement reports for all clients
• Media Relations: Oversaw media library of publications; tracked mentions and provided regular media coverage updates to staff
• Online Marketing: Introduced content management system for agency’s Web site to help update content online quickly and efficiently
• Public Relations: Assisted with the launch of the public relations branch for the agency; created public relations plans; provided future public relations strategies; assisted with the development of messaging for.

• Client Services: Interacted with clients on a regular basis by implementing day-to-day PR activities and strategizing long-term PR efforts; collaborated with department to prepare annual PR plans, meeting agendas and.
• Internal Communication: Produced quarterly newsletters for clients with key involvement in each stage of production, including developing an outline; wrote and edited feature stories, product spotlights and company.
• Measurement and Evaluation: Compiled weekly, monthly and quarterly clip and measurement reports for all clients
• Media Relations: Wrote, distributed and placed numerous press releases in local, national and international publications for clients; prepared press kits and feature stories and developed relationships with media in.

• Community Relations: Created and distributed donation response letters
• Event Management: Helped produce and assist with store fashion shows and charity events; assisted with the development of itineraries for trunk shows to be distributed to media, designers and the public
• Internal Communication: Authored newsletter outlining upcoming events in store; distributed corporate produced communication
• Media Relations: Pitched, distributed and tracked press release mailings to secure coverage for events; assisted with accounts payable for PR expenses

• Communications: Worked with Desktop publishing to design, copy write and edit the 2002 and 2003 Men's Tennis Media Guide; authored, published and distributed feature stories, news releases and outlooks to local and.
• Event Management: Provided on-site support at all Baylor intercollegiate athletic events, including arranging media placement, coordinating interviews and distributing post-game results to media; worked the NCAA first.
• Media Relations: Performed media relations functions, including arranging player and coaching staff interviews at softball, volleyball, football, track, soccer, and baseball; served as primary media point-of-contact.

B.S.

Master Of Science - Ms