Serves as an account lead for Toyota, University of Mississippi and Dallas Citizens Council. Experience leading accounts in the automotive, real estate, software/technology and higher education industries. Responsibilities include overseeing the management and execution of all public relations initiatives, with a focus on event planning, media relations, internal communications, partnerships, cause marketing, crisis and integrated campaigns.

• Public and Media Relations: Nourish relationships with key industry influencers and the media to increase awareness about the brand and its services and products. Create and distribute press releases, marketing collateral and thought leadership stories in local, national and international media outlets• Strategic Communication Planning: Develop strategic and tactical public relations plans for the overall company, as well as product groups within; maintain consistent look and feel, as well as messaging for company and product groups; research marketing and public relations trends and conduct regular competitive analyses• Content Creation & Management: Plans and maintains editorial calendars for both proactive and reactive opportunities; manages writing projects (including advertorials, case studies, testimonial videos, company announcements, etc.) from assignment to editing and creative execution; assesses appropriate distribution of content through marketing leads, reporters, bloggers or clients• Special Events & Awards: Produce yearly event calendar focused on speaking opportunities for leadership; build partnerships between clients, conference content coordinators and company; develop and maintain mobile event site to provide information, engage attendees, as well as evaluate sessions in real-time; develop business awards strategy• Measurement and Evaluation: Compile regular measurement reports to include and evaluate effectiveness of media through frequency, reach, and publicity value, as well as web SEO analysis and lead generation influence

• Public and Media Relations: Nourish relationships with key industry influencers and reporters to increase agency awareness. Create and distribute of press releases, marketing collateral, and thought leadership stories in local, national and international; Conduct regular press tours to present ideas, introduce new sources and maintain or further build relationships with key media personnel• Strategic Communication Planning: Develop strategic and tactical public relations plans, best-practices in digital marketing, brand messaging, and internal communications; maintain consistent look and feel and messaging for agency; research marketing and public relations trends and conduct regular competitive analyses• Content Creation & Management: Responsible for maintaining editorial calendars for both proactive and reactive opportunities; manages writing projects from assignment to editing and creative execution; assesses appropriate distribution of content whether through marketing leads, reporters, bloggers and clients. • Internal Communications: Works with various team members, to plan, lead and execute internal communications programs; manages the creation of portal content, as well as regular maintenance; develops and implements weekly company meetings and presentations; creates quarterly company update for stakeholders; assesses employee temperature through Net Promoter Score outreach programs; leads employee-led “Culture Club” group responsible for enhancing agency culture, as well as maintains budget; assists with agency recognition and other celebratory programs

• Client Services: Interacted with agency clients and liaisons to increase media coverage and identify future opportunities; managed relationships and collaborated with outside public relations agency, including weekly reports and timelines • Conference Management: Managed timelines, budget and marketing collateral for trade shows and conferences; identified, solidified and created speaking opportunities for executive members; gathered materials and wrote submissions for industry awards to gain greater recognition; recognized partnerships between clients, conference content coordinators and agency• Media Relations: Wrote, distributed and placed press releases, citations and stories in local, national and international publications for all clients; prepared press kits and developed relationships with media in key industries; conducted press tours regularly to present ideas and sources, while further building relationships with key media personnel• Social Networking: Managed all company social networks and blogs, including Facebook, YouTube, Vimeo and LinkedIn; trained executives and staff about best practices in social networking, new tools, and kept group up-to-date on social media trends• Special Events: Produced yearly event calendar and managed event budget; supervised event committees; tracked quarterly budget; conducted monthly events for staff; met with vendors to discuss costs; and executed cost-effective events• Internal Communications: Worked with various team members, to plan, lead and execute public relations programs; key involvement in production of quarterly newsletter for clients; assisted in layout and design of all marketing assets; developed marketing templates and collateral for internal and external use• Measurement and Evaluation: Compiled weekly, monthly and quarterly clip and measurement reports for all clients

• Internal Communications: Worked with various team members, to plan, lead and execute public relations programs; key involvement in production of quarterly newsletter for clients; assisted in layout and design of all marketing assets; developed marketing templates and collateral for internal and external use • Measurement and Evaluation: Compiled weekly, monthly and quarterly clip and measurement reports for all clients • Media Relations: Oversaw media library of publications; tracked mentions and provided regular media coverage updates to staff • Online Marketing: Introduced content management system for agency’s Web site to help update content online quickly and efficiently • Public Relations: Assisted with the launch of the public relations branch for the agency; created public relations plans; provided future public relations strategies; assisted with the development of messaging for external audiences

• Client Services: Interacted with clients on a regular basis by implementing day-to-day PR activities and strategizing long-term PR efforts; collaborated with department to prepare annual PR plans, meeting agendas and conference reports for clients• Internal Communication: Produced quarterly newsletters for clients with key involvement in each stage of production, including developing an outline; wrote and edited feature stories, product spotlights and company news; assisted in layout and design • Measurement and Evaluation: Compiled weekly, monthly and quarterly clip and measurement reports for all clients • Media Relations: Wrote, distributed and placed numerous press releases in local, national and international publications for clients; prepared press kits and feature stories and developed relationships with media in key industries; oversaw media library of 750+ publications

• Community Relations: Created and distributed donation response letters• Event Management: Helped produce and assist with store fashion shows and charity events; assisted with the development of itineraries for trunk shows to be distributed to media, designers and the public• Internal Communication: Authored newsletter outlining upcoming events in store; distributed corporate produced communication • Media Relations: Pitched, distributed and tracked press release mailings to secure coverage for events; assisted with accounts payable for PR expenses

• Communications: Worked with Desktop publishing to design, copy write and edit the 2002 and 2003 Men's Tennis Media Guide; authored, published and distributed feature stories, news releases and outlooks to local and national media• Event Management: Provided on-site support at all Baylor intercollegiate athletic events, including arranging media placement, coordinating interviews and distributing post-game results to media; worked the NCAA first and second rounds of women’s basketball tournament, WNIT, NCAA first and second round of men’s tennis tournament and Big 12 Baseball Tournament • Media Relations: Performed media relations functions, including arranging player and coaching staff interviews at softball, volleyball, football, track, soccer, and baseball; served as primary media point-of-contact for Baylor University men's tennis team; served as volleyball media assistant and women’s basketball media assistant