Sarah Kumlin Email & Phone Number

Boston, Ma, Us

Cobham, Surrey, Gb

Bedford, Ma, Us

I own the Lead Management process as well as the Marketing Data and Analytics function. I also lead the Marketing Automation team, and work cross-functionally on executive-level projects and marketing tech-stack development.

I lead a team of marketing managers and specialists, responsible for the management and execution of quality digital campaigns that directly impact demand generation and the achievement of marketing and business goals.

Boston, Massachusetts, Us

Directed a group of PTC’s Marketing Automation Specialists through all aspects of architechting marketing campaigns and improving operational processes. As key members of the Digital Experience Optimization organization, my team plays a hands-on, critical role in building and executing programs using Eloqua, working in collaboration with internal teams to gather requirements, and translate business needs into technical execution.

Boston, Massachusetts, Us

Minneapolis, Minnesota, Us

At ZeroTurnaround I was in charge of the entire email marketing strategy, which involved writing and building emails for integrated campaigns, as well as planning and constructing the logic for targeted programs using Marketo platform. Additionally, I worked closely with Sales Operations to guarantee proper lead delivery to the sales team, plus planning and executing campaigns to push leads through the sales funnel.

San Francisco, California, Us

Lead demand generation efforts and supported the team by building integrated marketing programs in Eloqua. I participated in the planning and managed the execution of campaigns in different stages of the sales funnel.

Administered lead generation and nurturing efforts, and managed email marketing initiatives for the Americas region. Continued handling the in-house graphic design.

Handled event planning and organization, as well as most of the graphic design done in-house. Collaborated with other team members with lead management tasks, budget monitoring, and email marketing campaigns.

Supported the Field Channel Marketing manager in marketing attempts that aimed to re-energize 80% of sales partners (distributors) that would result in 60% increase of the company’s revenues. Worked with the Marketing Director crafting marketing pieces used in brand building campaigns.

Us

Assisted the Marketing director composing marketing proposals, conducted viral ad campaigns, coordinated media, and planned local and industry events.

Ciudad De Panamá, Pa

Worked with soft drinks brands in consumer goods industry developing and implementing annual marketing plans to ensure that brand objectives were achieved, while following up with product aspects such as production, packaging, sales, price, and distribution.

Supported a 12 people sales team of shipping and transportation services through different international ship and container lines for global clients’ imports and exports.

Ma, Integrated Marketing Communication

Ba, Marketing