Sarah Lacorte Email & Phone Number

Tampa, Fl, Us

• Design and implement email marketing campaigns for 400+ practices, including patient recall, designer eyewear launches, appointment reminders, special events, OD communication, etc.• Ensure that email design and layout are optimized, user-friendly, and mobile-friendly.• Ensure consistent branding across all messages.• Set up and configure email automation, segmentation, and personalization based on target audience and campaign objectives.• Monitor and analyze email campaign performance metrics (open rates, click-through rates, conversion rates, etc.) to optimize future campaigns. • Analyze campaign performance and suggest improvements.

Tampa, Florida, United States

• Managed social media, content creation, and email marketing campaigns for diverseclients.• Orchestrated influencer marketing campaign.• Achieved a consistent monthly growth rate of 30% across various client social mediachannels.• Developed comprehensive social media strategies, established core brand pillars,formulated monthly content schedules, generated captivating content, craftedengaging captions, and researched trending hashtags.• Identified current consumer trends and optimized content based on monthly data.• Worked directly under CEO and served as lead point of contact for all accounts.• Created invoices and marketing agreements for new client business.• Designed visually appealing logos and brand guidelines using Illustrator and Canva.• Updated clients’ Squarespace websites when needed.• Managed MailChimp email campaigns for a prominent Career Coach industry client.• Created monthly newsletters highlighting upcoming course launches, live cohorts,weekly events, and their annual professional networking conference.• A/B tested email subject lines, content, creative, and audiences to improve campaigneffectiveness.• Set up email automation, segmentation, and personalization based on targetaudience and campaign objectives.• Monitor and analyze email campaign performance metrics (open rates, click-throughrates, conversion rates, bounce rates) to optimize future campaigns.

Tampa, Florida

• Detailed account management with weekly touchpoints, and communications with various clients.• Analyze KPIs and relevant paid media metrics.• Account lead and point of contact for 40 plus clients on a consistent basis.• Partners with Digital Strategists and Social Media Specialists to plan marketing strategies to achieve client goals.• Collaborates with departments on; website development and design, Google Ads metrics, email marketing, PPC, SEO, blogs, reputation management, social media management, YouTube ads, brand management, newsletters, press releases, billboards, OTT, digital/broadcast radio and television.• Train new employees and interns.• Teaches learning seminars to outside departments to educate others on what our role entails for better understanding and teamwork. • Facilitates team outings to increase company culture and enhance work environments.• Increases performance by suggesting marketing opportunities in areas clients are lacking engagement or leads.

Tampa/St. Petersburg, Florida Area

- Engage with cross functional teams on media campaigns to design best practices and to meet client objectives- Responsible for setting up, checking, and testing hundreds of media campaigns on the platform.- Enlist and work with notoriously recognized large clients for set up and implementation of all media campaigns, including obtaining final program specifications and client approvals, and reinforcing deadlines.- Quality check over hundreds of campaigns before publishing. - Utilize internal proprietary systems to identify household groups that match clients’ objectives, recommending alternative search criteria to help optimize campaign performance; utilize internal proprietary systems to gather and analyze data to provide applicable information and media campaign execution recommendations- Maintain understanding of all media campaign management tools in order to serve as internal consultant and knowledge resource on system and targeting capabilities that align with specific media campaign objectives- Partner with creative team to develop creative campaign elements needed for sales presentations, strategic opportunities and client meetings- Adhere to executional best practices and overall quality and compliance standards- Ensure program is in market and accurate on expected start date by using the appropriate content management system- Identify retailer or manufacturer specific requirements and ensure all are applied- Monitor campaign performance; recommend and execute necessary in flight adjustments across multi-media deliveries- Participate in account related conference calls and weekly/monthly Media Planning team meetings- Serve as liaison with Sales and client regarding media execution problems and/or issues and resolution- Communicate necessary media campaign change requests and ensure successful completion- Create and distribute reports to project and monitor media campaign performance in coordination with the clients’ budgets

Design weekly newsletters Email marketing

Help maintained and recruit new membersIn charge of membership points database

Tampa/St. Petersburg, Florida Area

Responsible for digital mediaConducted market researchManaged accounts and performed competitive analysis

Created content for USF – AMA’s Facebook, Instagram, and Twitter pages

Long Island, New York

Handled all exchanges of money and audited cashDelegated staff jobs, created weekly work schedulesImplemented and run online marketing, and social media account, with sales increasing by 15%

Greater New York City Area

Vice President of Sales with trade show experience in NYC.One year international business simulation, focused on new product development, customer and competitor analysis, financial analysis, presentation skills.Responsible for leading and delegating a team of sales representatives.

Bachelor Of Science - Bs, Marketing

International Marketing

Participated in the USF Florence Business Study Abroad Program where i studied international marketing and the art of food and wine.

Associate Of Science - As, Business Administration And Management, General, 3.7

Activities and Societies: Graduated in the Honors Program Phi Theta Kappa Honor Society