Sarah Leon Email & Phone Number

San Francisco, CA, US

San Francisco, CA, US

• Collaborating with the editorial and creative team to develop the brand's editorial and social media content strategy, editorial initiatives, campaigns, and more.

• Consulting with fashion, beauty, retail and media businesses on digital editorial strategy, social media content strategy, newsletter development, copywriting, editing, casting and talent, brand voice and tone, and more.
• Clients include The RealReal, Costa Brazil, Derek Lam 10 Crosby, FFORME, Conti Communications, and more.

New York, NY, US

• Collaborated closely with brand's CEO and founder on developing first to market content and marketing strategies for new product launches.
• Managed editorial content calendar.
• Managed team of content creators and social media managers.
• Managed copywriting process and edited copy for products, social media, press releases, and more.
• Collaborated with external partners on celebrity casting, retail partners, and more.

New York, NY, US

• Developed a strong digital content strategy that brought a print magazine into the digital age by collaborating closely with all parties.
• Lead and manage relationships with internal teams as well as external partners, vendors, and 3rd party platforms.
• Developed innovative first-to-market sales opportunities in collaboration with ​W​’s marketing and sales team.
• Managed all aspects of personnel for ​W’​ s digital team, and lead and oversee the day to day activities and operations; set, manage and approve the ​W ​digital editorial budget.

New York, NY, US

• Developed and managed a digital content strategy for ​W’​ s site and social channels.
• Oversaw all content strategy for advertising partnerships, special projects, brand initiatives and events.
• Managed ​W​’s digital editorial team, including writers, editors, social media managers, video producers, and freelancers.
• Assigned and edited stories, videos, social posts, and branded content.
• Lead ​W’​ s digital redesign.

New York, NY, US

New York, NY, US

• Developed a digital editorial calendar and a strong editorial point of view for ​W​’s site and social channels, and implemented astrategy to grow audience on site and social media.
• Wrote and edited daily stories for wmag.com and posts for ​W’​ s social media channels, assigned stories to both staff and freelance writers.
• Collaborated with sales and marketing teams to create robust editorial packages for advertisers.

New York, NY, US

• Managed the editorial calendar.
• Developed an editorial and social strategy for the brand.
• Assigned stories to writers about beauty, fashion, travel, culture, and more.
• Wrote and reported stories about style and culture.
• Worked with Chief Digital Officer and engineers on website replatform and redesign.
• Worked with the Editor in Chief and magazine staff to create digital content.

New York City, NY, US

• Wrote and reported several short, timely pieces a day about fashion, style and celebrity news in addition to longer features and interviews.
• Managed the homepage and pitched stories to Huffington Post and AOL's homepage.
• Wrote tweets and Facebook posts to promote stories.
• Edited and recruited writers for the Huffington Post blog, focusing on lifestyle categories including style, travel and home.

New York, NY, US

• Wrote two weekly columns.
• Managed T Magazine's Twitter account, and posted a daily question as part of the series "Fashion IQ Test."
• Wrote articles about women's fashion, men's fashion, culture, media, art, people, and travel for the blog and the magazine.
• Published in the Sunday Style section of The New York Times multiple times.

New York, NY, US

• Researched and wrote features for the website and magazine.
• Managed Facebook, Twitter, and Flickr accounts.
• Produced and published posts, slideshows and images on the blog.

London, London, GB

• Directly assisted the head curator for the Arts Programme.
• Researched artists/scientists/theorists for events or installations at the Museum and the Dana Centre.
• Assisted in the development of new galleries including interviewing artists and assembling proposals.

New York, NY, US

• Assisted on photo shoots by writing credits, dressing models, preparing the clothing, and styling.
• Scouted locations for photo shoots.
• Implemented organizational system for previous photo shoots and samples.

US

• Assisted account managers, sales representatives, sales associates, production managers and designers.
• Organized, distributed, and requested samples.
• Attended and prepared for meetings with buyers.
• Worked as the temporary receptionist.
• Discovered fabric and inspiration for designers.

US

• Assisted design team, including creating presentation boards, line sheets and production grids, formatting and creating sketches.
• Sourced materials, organized meetings.
• Compiled and organized tech packs containing sketches and spec sheets.
• Maintained style catalogue.
• Assisted sales team in presentations to buyers.

Ba, Media Studies

Education record