Sarah Johnson Email & Phone Number

Greater Minneapolis-St. Paul Area

We help you create custom merch. Official collabs with MN Wild, Michelob Golden Light, Fox 9 Town Ball Tour + more.

Account Manager at Capsule, a brand experience design firm. Capsule is a leader in research, strategy, naming, identity, packaging, collateral, customer experience and interactive.

Supports a diverse portfolio of clients with research, naming, strategy, brand development and experience design projects.

Managed Hilton Hotels & Resorts’ social media channels and contributed to brand’s campaigns, initiatives and events. Supported a portfolio of lifestyle and luxury travel clients including: The Inn at Palmetto Bluff’s Music to Your Mouth Food Festival, Tender Greens, Mimi's Cafe, The Quail Motorcycle Gathering and The Quail, A Motorsports Gathering.- Composed press releases, interview briefs, media lists, media briefing sheets and editorial calendars- Secured high-profile and high-impact placements for all clients- Drafted social media content including Facebook messages for the Hilton Hotels & Resorts global, U.K. and Mexico pages, the Hilton Twitter and Google + channels and Tender Greens social media channels- Managed social media content calendars and created social media plans for Hilton initiatives including Tribeca Film Festival and The Coffee Bean & Tea Leaf® launch- Played an active role in the agency social media committee and managed the agency Pinterest page and events calendar

Santa Monica, Ca

-Secured radio promotions and print placements for See's Candies Gift Centers-Compiled clip books, media kits, press trip materials and media exposure summaries for Travel clients-Pitched agency wins to media to showcase new clients-Clipped placements with the use of Photoshop to merchandise successful exposure of Travel clients-Assisted in pitching to news desks via e-blasts and follow up calls to garner broadcast coverage for See's Candies National Lollypop Day-Generated media lists and editorial calendars to determine appropriate media outreach-Aided in completion of new business presentations via Microsoft Powerpoint

Beverly Hills, Ca

-Created celebrity, stylist, and editor gifting lists and PR updates for each client-Monitored and archived client placements-Maintained database of media contacts, stylists, and editors

West Hollywood, Ca

-Assisted during in-house events-Contributed to the making of monthly newsletters-Supported designer in monthly sales-Managed social media outlets (Facebook, Twitter, Blumera Blog)

• Responsible for managing incoming and outgoing magazines• Proficient use of Bookstore database to enter book information, purchase orders, and back charges• Accountable for returning books to publishers to keep book collection up-to-date• Handle money at off-site literary and author events around the University campus

-Supervised peer counselors and the Y Summer Sports program to ensure organization of activities and direction of the program-Directed co-workers and children in emergency situations to guarantee proper safety of all participants-Managed relationships between children, co-workers, and families

• Initiated communication with journalists in a professional and courteous manner to gain print and online coverage for major clients• Produced portfolios of client’s media coverage to organize and file successful exposure• Compiled fact sheets as well as business and press releases to send in media kits• Conducted over-the-phone pitching of products to journalists in order to gain print coverage• Assisted in press conferences and launches throughout London to gain media attention

Bachelor Of Arts, Advertising/Public Relations

Advertising, Public Relations, Marketing

Activities and Societies: Completed an internship in the Public Relations field while being enrolled in advertising and marketing related.