Sarah Long Email & Phone Number

Waterloo, On, Ca

Waterloo, On, Ca

Waterloo, Ontario, Canada

Responsible for:- Driving Revenue Growth: Lead generation initiatives directly contributing to revenue growth at Shinydocs.- Global Brand Leadership: Shinydocs' brand reputation globally within the data management software sector, positioning the company as a leader in the industry.- Comprehensive Market Insights: Provid deep understanding and insights into market, industry, and competitive landscapes, facilitating informed decision-making across the organization.- Strategic Sales Enablement: Development of sales enablement content and campaigns to cultivate stronger relationships within key focus areas, enhancing sales effectiveness.- ROI-focused Marketing Management: Measurement and analysis of marketing spend impact and ROI, aligning with both fiscal year and long-term strategic plans.- Holistic GTM Program Management: Development, evaluation, measurement, and reporting of all Go-To-Market (GTM) programs at the company level, ensuring alignment with organizational goals.

Waterloo, Ontario, Canada

Waterloo, Ontario, Canada

- Led and mentored a team of senior and junior-level digital marketing professionals, providing guidance and support as needed- Collaborated cross-functionally with other departments to align digital marketing efforts with overall business objectives.- Quarterly planning of all digital marketing activities (SEO, SEM, email marketing, web optimization) to meet sales and marketing targets, including attribution tracking of all campaigns- Generated data-driven insights by tracking KPIs, analyzing trends, and identifying areas for improvement, providing regular reports and recommendations to enhance campaign effectiveness and ROI.- In 2021, spearheaded a comprehensive transformation of magnetforensics.com, shifting its focus from a brand asset to a conversion-driven demand generation platform.- Managed and reconciled budgets against goals and KPIs for all digital marketing initiatives, including the submission of annual budgets. Successfully grew budget from six to seven figures within a two-year timeframe - through proven effectiveness of digital marketing strategies.

Kitchener, Canada Area

- Built digital practice for Bonfire as a new marketing function, including fiscal responsibilities and budget maintenance- Launched two corporate websites, including managing aspects of rebrand, user journey and conversion optimization- Responsible for digital programming including SEO, SEM, web conversion optimization, digital-demand generation and social media- Built digital marketing funnel reporting framework with measurable KPIs- Manager of Program Operations Specialist

Guelph, On

- Strategy and execution for all corporate digital entities- Spearheaded a customer data acquisition strategy- Responsible for SEM/ SEO strategy and deployment- Implemented marketing automation tool and workflows- Manager of two marketing generalists

Toronto, Ontario

- Account lead for media relations, social, and ad campaigns for multiple clients in B2C sectors- Account management including budget tracking Manager of Digital Marketing Specialist

Toronto, Canada Area

- Responsible for media relations, social media and digital ads for multiple clients in B2B sector- Project management for large web development projects and ongoing CMS strategy and maintenance- In-depth measurement and analytics

Research and write communications materials, daily media monitoring, develop social media strategies, preparation and execution of media events

Volunteer on media relations team

Bachelor Of Arts - Ba, English Language And Literature, General

Dean's Honour List

Post Graduate Certificate, Public Relations

Dean's Honour List