Sarah Lorrain-Smith Email & Phone Number

Edinburgh, Scotland, United Kingdom

Led the technical strategy of Dentsu’s DCO Centre of Excellence as the technical lead, overseeing the development and implementation of new products and working methods.Cultivated relationships with internal and external stakeholders at various levels of the organization, providing technical expertise, presentations, and technical project management..Proposed and implemented working methods and process efficiencies, leading to significant time savings and enabling the team to onboard multiple new clients.Tracked industry updates and researched new technologies, actively participating in a working group focused on developing tools for different DCO use cases, including generative AI and LLM models.Managed technical aspects of campaigns for over twenty clients, ensuring accurate data sorting, optimization of image assets, compelling copy, and efficient troubleshooting.Led and mentored a team of technical experts, fostering their professional growth and also managing collaboration with the offshore development team.Conducted effective communications, presentations, and sales activities with clients.Maintained control of a diverse workload, ensuring timely project delivery.Provided regular insight reports on campaign performance, leveraging data visualization tools to recommend optimization strategies and campaign improvements.

Edinburgh, United Kingdom

Edinburgh, United Kingdom

After attending an #IamRemarkable session in the Google Garage, I signed up to become a facilitator. I have since run multiple workshops within my company. and set up weekly meetings where we come together and talk about our accomplishments.#IamRemarkable is an initiative empowering women and underrepresented groups to speak openly about their accomplishments in the workplace and beyond, thereby breaking modesty norms and glass ceilings. As a facilitator my role involves hosting workshops and being an ambassador for #IamRemarkable within my personal and professional networks. To learn more and join the initiative visit: g.co/IamRemarkable

Edinburgh

Strategized, executed, and monitored large-scale marketing campaigns for Edinburgh's Christmas and Edinburgh's Hogmanay festivals, reaching a combined audience of nearly 200k.Utilized various channels, including social media, email, signage, and event management, to maximize campaign impact.Introduced collaborative cloud-based documents and chat platforms, enhancing team productivity and facilitating efficient project management.Developed engaging content for different channels, including performer interviews, vox pops, and videos edited using Adobe After Effects.Managed social media channels and email accounts using tools like Zendesk.Created bespoke GIFs, signage, and imagery for social media channels using Photoshop and Illustrator.Provided ongoing performance reports, implemented optimization strategies, and compiled comprehensive wash-up and annual reports.

Edinburgh, Scotland, United Kingdom

While studying for my Masters, I worked part time in Accent as a Research Executive. My duties included:Conducting outbound market research interviews for various clients across a range of sectors and topicsAccurately capturing respondent's feedback and entering data into the system.Skills used:Telephone skills - I have cultivated a pleasant and courteous telephone manner. I am also able to listen and record information at the same time, ensuring a link with the person on the other side of the phone.Deadlines and targets - I learned to keep to a stringent set of targets, with time-management of calls to hit these.

Edinburgh, United Kingdom

Pioneered the setup and management of Lovecrumbs' social media presence, leading to international recognition with over 40k followers across multiple channels, achieved organically without any paid posts.Oversaw the development of Lovecrumbs' brand voice and supervised staff postings to maintain consistency and engagement.Successfully promoted regular events through various channels, utilizing marketing strategies to maximize attendance.

Master Of Science (Msc), Web Development

Activities and Societies: Computing Society Developed comprehensive technical expertise in web development, with a focus on project.

Culture, Media, And Society (Ba Hons), Cultural Studies/Critical Theory And Analysis

Student Council Representative for three years.