Sarah Rivera Email & Phone Number

New York, NY, US

New York, NY, US

New York, NY, US

• Managed four brands and unique client teams through 40+ campaigns totaling to $30M+ media spend annually
• Reported directly to the Group Director and performed day-to-day management of Jameson, Avion, Altos and Martell brands
• Revamped the video strategy for Jameson Cold Brew, to connect linear and digital, reaching an additional 2.5M households in 2 months
• Adapted the messaging strategy for Jameson to an at-home market in 2020, re-prioritizing the point of sale and re-briefing creative agencies to fit
• Led weekly client status meetings covering off/on budget changes and campaign updates and optimizations
• Represented media inputs and strategy by guiding PR, search, production, creative, and website management teams

New York, NY, US

• Led new-to-market product and brand strategy launches for Colgate (Baby, Essentials, Oral Care, Personal Care)
• Planned and launched a 2019 Super Bowl campaign for Total Toothpaste across TV, digital video and social
• Worked closely with in-house account management and creative teams
• Reported directly to client on recurring projects involving budget management over $100M across the portfolio, campaign flighting changes and asset optimizations

New York, NY, US

• Planned integrated media across TV, digital and print channels for Colgate-Palmolive and Hill’s Pet Nutrition
• Managed client relationships by addressing direct communications and requests
• Worked directly with account management, creative and programmatic teams to bring plans to life, informing teams on partners selected as well as best practices
• Trained one associate on daily tasks and responsibilities to a point of promotion

New York, NY, US

• Coordinated directly with account management teams to execute digital trafficking, creative spec assignments and flighting details
• Planned across TTD, YouTube and Facebook/IG
• Managed the pacing of live campaigns across digital and social

Newark, DE, US

- Increase donations from the senior class through influential and interpersonal social media campaigns - Lead a social media committee in brainstorming hash tags and developing Twitter and Instagram campaigns

Newark, DE, US

- Influence prospective students by guiding tours and addressing all questions- Present prospective students with information in relation to social and academic life at the university- Represent the university to visiting families in a way that is proactive and helpful

New York, NY, US

- Created and developed strategic and innovative ideas to re-vamp the brands and products of clients such as Verizon Wireless, ABInBev, PepsiCo, GM, and Tumblr - Influenced projects with analytically strategic ideas based on on-going research and insights - Assisted in the building of decks and storyboards to reflect a campaigns attitude and image

Washington, DC, US

- Provided administrative support and research assistance to the Branding, Marketing, and Innovation team- Compiled briefs and progress reports on on-going campaigns to present on in-house- Assisted in developing campaign creative by aiding directors during filming and photo shoots

Stamford, CT, US

- Conducted due diligence on the client by compiling business intelligence such as client's target market, market capacity, and audiences' perception - Created and updated media plans based on research done on clients, and clients' preferences- Researched clients' competitors and created competitive analysis's to understand their place in the market

New York, New York, US

- Directed a unit of thirteen girls for 7 hours a day- Coordinated with other counselors to organize camp-wide group activities - Planned and scheduled activities throughout each week for my unit

Sandy Springs, Georgia, US

- Maintained the store when the manager was not present - Managed product quality and coworkers when the manager was absent- Supported customers throughout my entire shift by answering questions and promoting new flavors and products

Alfred Lerner College Of Business And Economics, Marketing

Sydney Internship Program, Marketing

Education record