Sarah Moomaw Email & Phone Number

• Manages paid digital media campaigns (cost-per-click and flat fee) for vacation packagers, cruise lines and others in the travel and hospitality industry• Writes advertorial-style articles that function as main content for partner’s digital marketing campaigns• Collaborates with cross-functional teams (Sales, Photo, Planning and Inventory, Publishing, etc.) to activate and run partner campaigns across Travelzoo’s channels (email products, website, social media, etc.)• Serves as department liaison with Engineering to refine and troubleshoot internal CMS bugs and UX enhancements• Oversaw ideation and implementation of over two dozen projects that eliminated UX bottlenecks and bugs, saving producers time when creating content and maintaining campaign

Oversaw the operations and content side of Travelzoo’s Local & Entertainment business (restaurant, spa, activity, attraction, and live entertainment partners)• Responsible for the email marketing strategy supporting Travelzoo’s restaurant, spa, attraction and live entertainment business• Planned category’s content calendar and distribution across Travelzoo’s channels• Evaluated and approved discount offers negotiated by the Sales team ensuring content aligns with company goals and standards• Monitored revenue and individual campaign performance to maximize content distribution to hit set metrics• Led a team of fellow producers to fulfill contracts and optimize advertising campaigns to hit quarterly revenue goals and OKRs

New York, New York

New York, New York

Owned the sales side of Travelzoo’s theme park and attraction business, including managing a white label relationship with Entertainment Benefits Group

New York, New York

Act as content and campaign manager for email and website marketing campaignsLed the Northeast Local Deals Team in content strategy for leisure accounts ranging from neighborhood restaurants to luxury spasWrote deal pages for entertainment, leisure and travel campaigns maintaining company’s editorial voice while incorporating partners' touchpointsCoordinated email and Top 20 distribution and monitored campaign performance to help reach partners' ROI and KPIsCompiled post-campaign case studies to share internal best practices, successes, growth and learning opportunities Assisted Sales in deal structuring and negotiationsMentored Assistant Producers and interns Campaign wins: $1.1 million gross revenue driven to rental car client; 6,000+ spa vouchers sold in DC resulting in $150k+ net revenue to Travelzoo; more than doubled year-over-year ticket sales for major professional tennis tournamentAwards: Producer of the Month, July ‘18; Publisher’s Choice Award, Q1 & Q3 ‘18; Producer of the Week, Aug. ‘17

Greater New York City Area

Supported Account Executives and Account Directors on media and client relationsWrote pitches and edits press releases to secure coverage for luxury hospitality clients in top print, broadcast and online media; clips secured coverage to share with clients; creates and maintains targeted media lists Vetted and organized media opportunities and visit requests from journalists, editors and social media influencers by providing expected ROI to clientsSecured media appointments, interviews and assists with planning media events and press tripsCompiled monthly public relations activities and coverage reports

NJ.com | Bergen Record | Boston Globe | The Associated Press | The Press of Atlantic City | Deutsche Presse-Agentur Assignments have ranged from the 2013 Masters to college and high school sports

Northampton, Massachusetts

Wrote game stories, game features, nightly round-ups, blog posts and long-form pieces for the sports section, covering 13 high schools, three Division III colleges and Division I University of Massachusetts AmherstHeld the football, boys’ soccer, girls’ basketball, softball and tennis beats, and contributed to cross-country, track, field hockey, swimming and lacrosse coverageFollowed local athletes through college and professional careers, and covered local and regional sporting events including the Boston Marathon, Traveler’s Championship, Basketball Hall of Fame, etc.Assisted with editing and producing layout, including the agate page, using Adobe InCopy and InDesignMonitored social media (twitter, Facebook, etc.) for breaking news and story ideasSupervised interns: planned assignments, edited work and provided feedbackContributed food features to the weekend Food page

Meridian, Ms

Provided local sports coverage for 19 high schools, two junior colleges while keeping up with former high school standouts attending Division 1 colleges, plus youth sports and feature stories pertaining to the sporting communityAssisted with editing and layout for two-five page daily section using Quark 6.5

Covered eastern Massachusetts high school sports. Responsible for nightly scores and highlights for blog posts and round-upsHeld the high school cross-country/track & field beat Covered college athletics as assigned Completed "This day in history at Fenway" project for the Fenway 100 celebration

Assisted with homepage maintenance and News/Politics photo gallery creation

Wrote stories for the Inside and the City sections, including restaurant and club reviews, city- focused pieces and Northeastern campus wide events and issuesManaged (assigned, edited, paginated) the sports section Jan. - Dec. 2012

· Manages NUPRSSA's Twitter and Facebook accounts with updates: information on club meetings, news and events; built and maintains Wordpress based website (www.nuprssa.com)· Oversaw transition from a Facebook public profile to Fan page· Executive Board doubled membership in Fall 2010

Produced Boston.com’s “Your Town” page fronts; produced photo galleries; wrote stories for Globe South; Assisted editors and correspondents with research and secretarial duties

Compiled and logs daily print, online and video clips; Drafts memos, press releases, media lists, calendar listings and communication reports

Copy edited and fact checked incoming pieces for publishing: checked AP Style, grammar, spelling, assisted with research

Bachelor Of Arts, Journalism

Activities and Societies: NUPRSSA, DRC Peer LeadersGraduated Cum Laude, Delta Alpha Pi Honor Society, DRC Peer Leaders Sports Editor.

Education record

Freshman Study Abroad