Sarah Morgan Email and Phone Number

Azumi Group is an international Olympic operations consultancy of talented, well-connected professionals located in key markets around the world. We are a leading one-stop shop for clients with operational demands in Olympic host cities and cater to all on-site requirements in the run up to the Games by handling operations, logistics, promotions and communications during Games time.

• Established iLUKA’s presence in Tokyo, sourced and set up local office and team to prepare to work on RWC2019 and Tokyo2020 Olympic Games• Engaged Japanese agencies to connect with and educate domestic sponsors of the Games with best practices on how to develop and execute Global Sport Hospitality programs• Led a variety of workshops for domestic partners providing guidance on rights negotiations including key strategic assets: hotel rooms, tickets, vehicle access passes and… Show more • Established iLUKA’s presence in Tokyo, sourced and set up local office and team to prepare to work on RWC2019 and Tokyo2020 Olympic Games• Engaged Japanese agencies to connect with and educate domestic sponsors of the Games with best practices on how to develop and execute Global Sport Hospitality programs• Led a variety of workshops for domestic partners providing guidance on rights negotiations including key strategic assets: hotel rooms, tickets, vehicle access passes and accreditation • Created and ran commercially successful TOK (Transfer of Knowledge) program for Japanese Tokyo2020 sponsors during the PyeongChang 2018 Winter Games• Designed and executed tailored hospitality programs for adidas (sponsor of the New Zealand All Blacks), Tudor (official supplier of the Rugby World Cup) and Vista Equity Partners at the RWC2019• Global Account Director accountable for all elements of Tokyo2020 Projects for adidas (both hospitality and Brand Experience projects), Mitsui Fudosan and Atos• Responsible for budgets for extremely varied client needs; from $17 million USD to $2 million EUR• During COVID-19 Olympic postponement successfully maintained agency income, retained and strengthened client and supplier relationships and inspired team morale • Delivered the only Tokyo2020 Olympic Hospitality Program for Mitsui Fudosan, Gold Partner Show less

Rio 2016 Olympic Games / October 2014 – December 2016• Managed and executed a 7 wave VIP hospitality program for over 2500 global and local guests, a mix of stakeholders, key accounts, BOD, media and consumers, across 21 days in a challenging economic environment• Drove diversity within the program after hosting a similar demographic in the same city two years prior at the 2014 FWC• Managed a budget of over $10 million USD, drove savings of over $250,000 USD• Managed Coca-Cola’s… Show more Rio 2016 Olympic Games / October 2014 – December 2016• Managed and executed a 7 wave VIP hospitality program for over 2500 global and local guests, a mix of stakeholders, key accounts, BOD, media and consumers, across 21 days in a challenging economic environment• Drove diversity within the program after hosting a similar demographic in the same city two years prior at the 2014 FWC• Managed a budget of over $10 million USD, drove savings of over $250,000 USD• Managed Coca-Cola’s In Venue Hospitality at Olympic Park, Maracana and Olympic Stadium• Negotiated agency, vendor and organizing committee contracts• Flawlessly executed company’s B2B and B2C marketing strategies with proven results from participant surveys• Coordinated communications and planning across 56 global business units• Recruited, trained and managed 120 diverse international and local staff• Managed development of all guest amenities, sourced locally and overseas, shipping and distribution2014 FIFA World Cup / March 2013 – October 2014• Developed and executed 4 VIP hospitality programs for a quarter-final, both semi-finals and final matches in 3 different Brazilian cities• Managed program budget of over $20 million USD• Coordinated venue design and program fit with experiential marketing team • Managed RFP processes and subsequent supplier contracts and relationships• Negotiated hotel contracts in Rio and Sao Paulo • Created content for Coordinator website, staff website and Guidebook application• Recruited, trained and managed team of 180 international and local staff Show less

• Developed and executed Coca-Cola’s Consumer/Employee Hospitality Program• Managed a budget of £1.7 million• Exposure to agency-side negotiations, pitch development and budget design• Negotiated venue contract and more than 10 different vendor contracts• Executed Coca-Cola’s B2B and B2C marketing strategies with strong sustainability messaging• Managed guest communications to over 2000 guests• Managed experiential marketing team to develop venue fit out and… Show more • Developed and executed Coca-Cola’s Consumer/Employee Hospitality Program• Managed a budget of £1.7 million• Exposure to agency-side negotiations, pitch development and budget design• Negotiated venue contract and more than 10 different vendor contracts• Executed Coca-Cola’s B2B and B2C marketing strategies with strong sustainability messaging• Managed guest communications to over 2000 guests• Managed experiential marketing team to develop venue fit out and design• Recruited, trained and managed all program staff• Managed all operations including; build out, transportation, F&B, ticketing, guest communications, staffing, security, tear down Show less

• Handled all contract negotiations• Managed all supplier - client relationships• Managed all budget development and implementation• Created and designed websites• Composed all marketing material and copy; online, print and live• Experienced with social media via Twitter and Facebook• Experienced working with a board of directors and doing pro-bono work• Clients included: CFA Vancouver, EB Sport Tours (Super Bowl, Rose Bowl, BCS Championship), Cures for Kids… Show more • Handled all contract negotiations• Managed all supplier - client relationships• Managed all budget development and implementation• Created and designed websites• Composed all marketing material and copy; online, print and live• Experienced with social media via Twitter and Facebook• Experienced working with a board of directors and doing pro-bono work• Clients included: CFA Vancouver, EB Sport Tours (Super Bowl, Rose Bowl, BCS Championship), Cures for Kids, Genworth Financial, RBC GranFondo, multiple wedding clients Show less

• Managed delivery of services for CSC (Contemporary Security Canada)• Scheduled and managed supervisors, dispatchers and ground staff• Ensured all shifts were fully staffed for 24/7 operations• Developed daily transportation plan and made adjustments to meet demands of Summit• Developed training presentation and material for dispatchers and ground staff

• Developed and managed entirely unique leisure activities for all guests of both local (CCL) and Global (TCCC) hospitality programs within a specific budget• Managed the schedules and transportation of Coca-Cola’s Executive Leadership team• Recruited, hired, retained and trained 80 staff of all levels for Local and Global programs• Wrote staff training manuals• Negotiated with suppliers and worked within budget for all guest amenities• Developed guest transportation… Show more • Developed and managed entirely unique leisure activities for all guests of both local (CCL) and Global (TCCC) hospitality programs within a specific budget• Managed the schedules and transportation of Coca-Cola’s Executive Leadership team• Recruited, hired, retained and trained 80 staff of all levels for Local and Global programs• Wrote staff training manuals• Negotiated with suppliers and worked within budget for all guest amenities• Developed guest transportation schedule (coach, private sedans and water taxi)• Ensured the safe, efficient and effective transportation of guests• Liaised with VANOC and local authorities to obtain latest logistical plans Show less

- delegated administrative tasks to pertinent colleagues - managed projects; ensured deadlines were met, tasks were completed efficiently and accurately - liaised with relevant outside companies; record-keepers, custodians, software designers, head-office, etc.