Sarah Page Email & Phone Number

Madison, Wi, Us

Madison, Wisconsin, United States

As the central communications and marketing arm for UW–Madison, we support leadership’s top priorities and produce high-visibility work.Advance the institution’s brand through art direction, UI/UX recommendations, and the execution of visually impactful deliverables.Participate on the project team responsible for refreshing UW–Madison’s web aesthetic by conducting research, planning, UI/UX design, testing, iteration, implementation, and rollout of an updated UW WordPress theme… Show more As the central communications and marketing arm for UW–Madison, we support leadership’s top priorities and produce high-visibility work.Advance the institution’s brand through art direction, UI/UX recommendations, and the execution of visually impactful deliverables.Participate on the project team responsible for refreshing UW–Madison’s web aesthetic by conducting research, planning, UI/UX design, testing, iteration, implementation, and rollout of an updated UW WordPress theme and flexible digital design system used by 6500+ campus units.Spearheaded concept development and creative execution for UW–Madison’s 175th anniversary final celebration event, a campus-wide open house which drew over 10,000 attendees. Show less

Forage.Design is a digital product and innovation studio running bespoke design sprints to help companies innovate better—faster.Lead product design and UX research efforts for an emerging sustainability-focused habit-tracking and social network start-up.Delivered UX research, product branding, UI design, and a design system in 2 weeks, enabling an edtech start-up to launch its long-awaited MVP.Facilitate 4-week design sprint projects to rapidly tackle big challenges… Show more Forage.Design is a digital product and innovation studio running bespoke design sprints to help companies innovate better—faster.Lead product design and UX research efforts for an emerging sustainability-focused habit-tracking and social network start-up.Delivered UX research, product branding, UI design, and a design system in 2 weeks, enabling an edtech start-up to launch its long-awaited MVP.Facilitate 4-week design sprint projects to rapidly tackle big challenges, create new products, and improve existing ones.Manage all sales, business development, design operations, and relationships with design and research partners. Show less

Imagine, create, execute, and implement brand identity, print media, digital graphics, and website development services to a diverse, nationwide client base across 10 industries with project budgets ranging from $100-$100K.Enabled a Midwest barbeque sauce brand to grow from a local farmer’s market to a having $2.25M/year restaurant, profit-generating e-commerce store, and product in over 115 retail locations through logo and brand creation, menu design, packaging labels, delivery van… Show more Imagine, create, execute, and implement brand identity, print media, digital graphics, and website development services to a diverse, nationwide client base across 10 industries with project budgets ranging from $100-$100K.Enabled a Midwest barbeque sauce brand to grow from a local farmer’s market to a having $2.25M/year restaurant, profit-generating e-commerce store, and product in over 115 retail locations through logo and brand creation, menu design, packaging labels, delivery van graphics, merchandise creation, etc.Re-designed the e-commerce store and web presence for a New York-based authentic German meat company to support business development efforts, earning sales over $45K in the first month of launch, a 153% increase.Developed the brand, package design suite, and attractive e-commerce store for a third-wave coffee roaster which experienced growth of 60 new monthly coffee subscription customers in its first month.Conceptualized and designed the UI/UX functionality for a southern Nevada water district's public-facing billing portal.Established requirements and created product designs for a nationwide window treatment company’s store directory, making it quick and easy for prospective customers to find a showroom near them.Used UI/UX expertise to re-design key website pages for an online survey software company to be more representative of their brand, intuitive and responsive, and high converting.Lead discovery meetings, write proposals, pitch artistic concepts, execute planned strategies, operate within project budgets, and manage projects to ensure timely completion of work.Provide all financial and business operations oversight spanning client billing, organizational budgeting, and price analysis through purposeful planning and execution.Manage up to 15 contractors (designers, developers, copywriters) while coordinating vendor relationships. Show less

Jinder.ai was a revolutionary B2C job-seeking app, transforming the way 60 million 'open to work' users find their next role.Pioneered ideation, UI/UX concept development, and 0-1 design execution to build a minimum viable product.Partnered with co-founder and engineers to define beta product vision and strategy, aligning design initiatives with business objectives.Created low-fidelity wireframes, high-fidelity designs, and interactive prototypes that effectively… Show more Jinder.ai was a revolutionary B2C job-seeking app, transforming the way 60 million 'open to work' users find their next role.Pioneered ideation, UI/UX concept development, and 0-1 design execution to build a minimum viable product.Partnered with co-founder and engineers to define beta product vision and strategy, aligning design initiatives with business objectives.Created low-fidelity wireframes, high-fidelity designs, and interactive prototypes that effectively communicated design solutions and validated product usability. Established and maintained a design system of components and patterns to ensure consistency and scalability across the platform.Crafted a compelling landing page highlighting product value propositions to gauge consumer interest and collect pre-launch leads. Show less

LAUNCHctrl was a B2B productivity platform that aimed to centralize business project management, CRM, calendar, chat, and hiring functions.Determined product roadmap with founders and drove the end-to-end design process—from low fidelity ideation, user flows, and wireframes to high fidelity prototypes, interface and interaction design.Implemented a design system to foster consistency and efficiency throughout product design and development processes.Worked directly with… Show more LAUNCHctrl was a B2B productivity platform that aimed to centralize business project management, CRM, calendar, chat, and hiring functions.Determined product roadmap with founders and drove the end-to-end design process—from low fidelity ideation, user flows, and wireframes to high fidelity prototypes, interface and interaction design.Implemented a design system to foster consistency and efficiency throughout product design and development processes.Worked directly with front- and back-end developers to ensure the successful implementation of designs, providing clear specifications and feedback during the development process. Show less

Climate tech start-up EcoCart is a SaaS sustainability platform that enables online shoppers to offset the carbon footprint of their purchases.Assembled the first dedicated creative team at EcoCart.Established workflow processes, team operating procedures, and determined quarterly OKRs to measure results and quantify successes. Crafted merchant pitch decks for enterprise-level brands, generating opportunities worth over $5 million in ARR.Refreshed monthly email… Show more Climate tech start-up EcoCart is a SaaS sustainability platform that enables online shoppers to offset the carbon footprint of their purchases.Assembled the first dedicated creative team at EcoCart.Established workflow processes, team operating procedures, and determined quarterly OKRs to measure results and quantify successes. Crafted merchant pitch decks for enterprise-level brands, generating opportunities worth over $5 million in ARR.Refreshed monthly email newsletter layout, structure, and content organization which resulted in a 54% click rate increase.Optimized the user experience of key website pages by leveraging customer interviews, HotJar sessions, and analytics resulting in reduced bounce rates and a 30% increase in lead conversion.Maintained brand consistency across all marketing campaigns and sales enablement materials, proactively contributing to the evolution of the creative strategy.Developed an easily digestible and actionable brand style guide for EcoCartists to follow in their roles across the company.Provided creative support for all top-of-funnel campaign needs and mid-funnel content initiatives, such as ebooks, landing pages, webinar assets, social and email graphics, paid ads, 1-pagers, presentation decks, and other promotional assets.Collaborated seamlessly with sales, customer success, marketing, and engineering departments, both independently and as part of cross-functional teams.Efficiently managed a roadmap of overlapping projects with differing priorities while skillfully meeting deadlines and budgetary requirements.Generated innovative product ideas and concepts, effectively presenting them to relevant team members with a strong focus on delivering exceptional user experiences. Show less

in-House is a B2C tool allowing teams to give 100% anonymous feedback.Led the product design team by mentoring 5 junior designers and inspiring the delivery of innovative and user-centered design solutions.Inspired the delivery of user-centered design solutions through rollout of an atomic design system, ensuring all asynchronously working team members could easily follow established standards.Conducted an in-depth responsive design study to coordinate browser device… Show more in-House is a B2C tool allowing teams to give 100% anonymous feedback.Led the product design team by mentoring 5 junior designers and inspiring the delivery of innovative and user-centered design solutions.Inspired the delivery of user-centered design solutions through rollout of an atomic design system, ensuring all asynchronously working team members could easily follow established standards.Conducted an in-depth responsive design study to coordinate browser device breakpoints with front-end developers.Cultivated a deep knowledge of mobile-first practices and responsive design expertise.Interfaced collaboratively and effectively with front-end and back-end engineers for accurate implementation from design to build.Adapted and followed Agile workflows for flexibility and timely project delivery. Show less

Madison, Wisconsin, United States

Media Solutions is a team of 10, generating revenue through creative services.Innovatively led a team of 7 creative professionals, 3 students in a revenue-generating unit while partnering daily with the dean’s office team and supporting the 28 departments, 100s of centers, and almost 5,500 faculty/staff.Rebounded to near pre-pandemic financial revenue after a 40% client project loss due to diversifying external client base and creatively thinking about project… Show more Media Solutions is a team of 10, generating revenue through creative services.Innovatively led a team of 7 creative professionals, 3 students in a revenue-generating unit while partnering daily with the dean’s office team and supporting the 28 departments, 100s of centers, and almost 5,500 faculty/staff.Rebounded to near pre-pandemic financial revenue after a 40% client project loss due to diversifying external client base and creatively thinking about project approaches.Consistently achieved an overall 96% client satisfaction rating while strategically leading the team to complete approximately 1200 client graphic & web design, illustration, photography, videography, and other projects per year.Creatively supported the Signature Events and Strategic Communications team in executing 20-25 in-person, virtual, and hybrid events per year.Elevated team and employee engagement through providing consistent, meaningful feedback and conducting performance reviews while helping to shape the organizational culture. Developed unit strategy, identified process improvement opportunities, and activated on learnings while evaluating new technologies, program requirements, and service impacts through a financially-focused lens. Fostered and maintained relationships with executive-level key stakeholders while providing department advocacy. Served as a subject matter expert through project discovery processes and cross-functional team meetings while working effectively and collaboratively with a wide variety of clients and colleagues.Provided financial oversight through the development of the unit budget, forecast plans, and annual analysis reports. Show less

Madison, Wisconsin, United States

Created unparalleled high-quality design print and digital media that support the college’s strategic integrated marketing initiatives focused on enhancing reputation, increasing enrollment and overall program development.Fostered client relationships by delivering top-notch work through timely product production, excellent communication, and continued collaboration.Collaborative team player who led college and campus-wide teams to share unique insights, latest trends and design… Show more Created unparalleled high-quality design print and digital media that support the college’s strategic integrated marketing initiatives focused on enhancing reputation, increasing enrollment and overall program development.Fostered client relationships by delivering top-notch work through timely product production, excellent communication, and continued collaboration.Collaborative team player who led college and campus-wide teams to share unique insights, latest trends and design practices while spearheaded the implementation of unit project management software and process improvements.Worked closely alongside the Marketing & Communications teams to develop and design standards for a brand identity guide for the college and led branding workshops for communicators throughout the 8 departments. Show less

Madison, Wisconsin, United States

• Strategized and executed multi-channel B2C marketing campaigns• Designed print collateral, annual catalogs, and seasonal mailers• Translated print designs to digital landing pages and email campaigns• Presented creative concepts to executives• Maintained brand integrity and consistency across 4 brands• Planned and directed photo shoots with products and models• Mentored 5 fellow designers and 3 production artists

Madison, Wisconsin, United States

• Created compelling interactions and interface product designs for an online flash-card SaaS tool• Worked to refine a brand, taking it forward with cohesion, and ensuring a seamless user experience• Designed print materials from concept to execution• Organized and conducted focus group testing• Worked collaboratively, creatively and flexibly with a diverse team of designers and developers

Las Vegas Valley, Nevada, United States

• Delivered high volumes of work from comp to layout to final artwork with a strict adherence to brand standards, specs and timelines• Collaborated effectively with a team of 3-6 designers• Pitched ideas and design concepts to executives and clients• Developed acute project management skills in order to stand out in a fast-paced advertising agency

Las Vegas Valley, Nevada, United States

• Photographed parts for catalogs and managed photo library database• Designed monthly dealer’s newsletter and other marketing materials• Developed and created product instruction sheets for customers

Associate'S Degree, User Experience Design

Ba, Studio Art: Graphic Design Emphasis

• Consistently recognized on College of Fine Arts Dean’s Honor List • Member of the National Society of Scholars • Coursework Included.

Graphic Design

• Arts and Entertainment Editor for the student newspaper • Two-sport scholarship athlete • Coursework Included: drawing, drafting, 2D.