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As Principal of Sarah Richards Consulting, my mission is to forge global alliances that elevate brands and drive market expansion. My focus on creating customized partnership plans has been instrumental in establishing long-term relationships, ensuring organizational stability through multi-year agreements. With a specialty in partnership and sales consulting, I bring a wealth of strategic insight to the table that benefits clients and partners alike.At the heart of my approach is the development of creative and engaging partnerships that deliver maximum value on both sides. My tenure as Head of Partnerships at CityAge and Director of Channel Partnerships at Paystone has honed my expertise in event sales, new business development, and key account management, equipping me to empower organizations to reach their full potential. The partnerships I cultivate are not only profitable but also contribute positively to the communities they serve.
Foresight Canada
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Partnerships ManagerForesight CanadaVancouver, Bc, Ca -
Principal, Partnerships & Sales ConsultantSarah Richards Consulting Feb 2018 - PresentVancouver, Canada AreaSarah Richards Consulting works with your team to create a custom partnership plan that maximizes your ability to reach partners of all sizes. Developing long-term partnerships is our specialty. Creating organization stability with multi-year partnership agreements gives you the ability to grow with your business.Sarah Richards Consulting is an international partnership management group that ignites creative & engaging partnerships. We develop lasting mutually beneficial partnerships… Show more Sarah Richards Consulting works with your team to create a custom partnership plan that maximizes your ability to reach partners of all sizes. Developing long-term partnerships is our specialty. Creating organization stability with multi-year partnership agreements gives you the ability to grow with your business.Sarah Richards Consulting is an international partnership management group that ignites creative & engaging partnerships. We develop lasting mutually beneficial partnerships focused on delivering maximum value to both partners.Programs:CityAge Media Inc - Partnership Development for In-person events across North America www.cityage.com Pick My Brain - Sales & Partnership Lead - https://www.pickmybrain.world/profiles/sarah-richardsIMPACT Sustainability Travel & Tourism Conference - www.impactnational.ca Capital City Comic Con - www.capitalcitycomiccon.caSTI & HIV 2019 World Congress 2019 - http://stihiv2019vancouver.com/Neurotrauma 2018 - www.neurotrauma2018.comRE/MAX INTEGRA USA - http://www.remaxintegra.com/ Show less -
Head Of PartnershipsCityage Jul 2023 - Mar 2024CanadaCityAge is a platform founded on the idea that a neutral, flexible and focused set of high-powered people + conversations can help us build the future. CityAge has held hundreds of in person and digital events in major urban markets across North America. More than 20,000 executives and leaders in investment, construction, design, government, research and society have attended CityAge and are now in the CityAge network. -
Director Of Channel PartnershipsPaystone Apr 2021 - Dec 2022CanadaBuilding strong partnerships with leading industry providers. Payment Processing | Gift Card Programs | Customer Loyalty Programs | Reviews & Reputation Marketing Paystone is a leading North American payment and software company redefining the way merchants engage their customers and grow their businesses. The company's seamlessly integrated suite of automated payment processing, customer loyalty, gift card solutions, and reputation marketing, is used by brands such as Irving Oil… Show more Building strong partnerships with leading industry providers. Payment Processing | Gift Card Programs | Customer Loyalty Programs | Reviews & Reputation Marketing Paystone is a leading North American payment and software company redefining the way merchants engage their customers and grow their businesses. The company's seamlessly integrated suite of automated payment processing, customer loyalty, gift card solutions, and reputation marketing, is used by brands such as Irving Oil, The Source, Global Pet Foods, Kernels Popcorn, and many of the MTY Food Group's restaurant brands. Paystone's solutions are used at over 35,000 locations across Canada and the United States which collectively process over 10 billion dollars a year in bankcard volume. The company employs 200+ employees and works with over 120 partners across North America. Developing partnerships in technology, POS & E-commerce, in the Restaurant & Hospitality, Retail, Healthcare, and the Service industries. Show less -
Event Partnerships Manager, Contract (Ireland)Ashville Media Jan 2017 - Nov 2017County Dublin, IrelandIreland’s largest publisher of consumer and business titles across print, digital and experiential platforms with 45 Publication titles & 12 Award programs...and growing!Industry Publication Reach: 4.75m ReadersIndustry Events Reach: 6,500 Attendees across more than 2,500 Companies Events spanning multiple industry sectors: Sales across a diverse range of 12 industry events including: Hospitality, Licensing, Legal, Financial, Social Media, Digital, Design, Print +… Show more Ireland’s largest publisher of consumer and business titles across print, digital and experiential platforms with 45 Publication titles & 12 Award programs...and growing!Industry Publication Reach: 4.75m ReadersIndustry Events Reach: 6,500 Attendees across more than 2,500 Companies Events spanning multiple industry sectors: Sales across a diverse range of 12 industry events including: Hospitality, Licensing, Legal, Financial, Social Media, Digital, Design, Print + more.Objectives:* Build relationships with current partners and create new multi-year opportunities from activation to headline partners.* Streamline sponsorship sales & collateral materials across all events* Develop relationships across a wide variety of industry to create new partnership opportunitiesOutcomes:* Development of Ashville Media Event Division Showcase Presentation across 12 events* Created unique Ashville Media Advantage partner benefits to differentiate from competitors. * Grew current partner sponsorship into multi-year agreements and increased those commitments by 50-60%. * Created new levels of engagement for sponsors to support the diversification of partners. * Solicited Headline partnership for both inaugural events with sponsorship original proposal collaterals and current events with multi-year commitments. Show less -
Project Account Manager (Sales & Sponsorship)Prime Sep 2012 - Sep 2016Vancouver, British ColumbiaSponsorship Summary* Over $2m annually in sponsorship sales for 2nd largest Global Fortune 500 Company (Pharmaceutical Industry focus) 2013-2016* Over $1m in sponsorship sales for BC Government Technology Summit 2016* $75k sponsorship sales for International non-profit institute 2016* Over $300k annually in sponsorship sales for Canadian National Tourism Agency 2013-2015* $100k annual sponsorship sales for a Canadian Aerospace Conference 2014-2015Sponsorship… Show more Sponsorship Summary* Over $2m annually in sponsorship sales for 2nd largest Global Fortune 500 Company (Pharmaceutical Industry focus) 2013-2016* Over $1m in sponsorship sales for BC Government Technology Summit 2016* $75k sponsorship sales for International non-profit institute 2016* Over $300k annually in sponsorship sales for Canadian National Tourism Agency 2013-2015* $100k annual sponsorship sales for a Canadian Aerospace Conference 2014-2015Sponsorship Management* Sales of over $3m annually in sponsorship sales for multiple programs, exceeding targets consistently by over 25%* Sales and management of sponsorship remotely (internationally) for the 2015/2016 calendar programs* Craft creative and distinctive sponsorship packages sold to over 150 sponsors annually* Develop and maintain strong relationships with key decision makers * Solicit, negotiate and contract all sponsorship agreements and activations * Manage sponsor value proposition planning and package development, lead management, sales, reporting, contracting, invoicing, activation, reconciliation and ROI reporting* Manage special event activations from pitch to activation within programs including reception, activation zones and luncheonsCorporate Partnership Development* Relationship management, sales pitch, proposal management, and client liaison* Responsible for acquiring and expanding partnership investments year-over-year resulting in 25-600% sponsorship growth Show less -
Manager, Conferences & EventsCanadian Hydrogen And Fuel Cell Association Dec 2009 - Aug 2012Vancouver, Canada AreaWorld Hydrogen Energy Conference 2012 (Toronto, ON)1200+ Participants from 50+ Countries• Speaker recruitment, coordination and management (450 speakers, 200 posters)• Scientific program oversight and planning of more than 850 submissions• Responsible for targeting, recruitment, closing worldwide sponsorship and exhibit sales totaling $450kHydrogen + Fuel Cells Conference + Exhibition 2011 (Vancouver, BC)1000+ participants from 28 countries• Technical program… Show more World Hydrogen Energy Conference 2012 (Toronto, ON)1200+ Participants from 50+ Countries• Speaker recruitment, coordination and management (450 speakers, 200 posters)• Scientific program oversight and planning of more than 850 submissions• Responsible for targeting, recruitment, closing worldwide sponsorship and exhibit sales totaling $450kHydrogen + Fuel Cells Conference + Exhibition 2011 (Vancouver, BC)1000+ participants from 28 countries• Technical program received a record of 380+ submissions resulting in 220 presenters and 96 posters• Recruitment of Opening Keynote Address by BC Premier Christy Clark • Organized and managed RFP recruitment of event management company (JPdL, Inc.), venue (Vancouver Convention and Exhibition Centre), and accommodations (Fairmont, Coast, and Marriott Properties)Project Management• Management of all timelines and critical path• Oversight of program and technical committee development Budget Management ($1million+)• Event budget planning, management and executive and Board of Directors reportingMarketing Management• Marketing communication development and content execution: promotional marketing campaigns, international multi-language mailing, online content website social media and email, onsite material includes full program management, and post event proceedings.• Promotional and recruiting at international industry conferences and eventsResource Management• Onsite management of volunteers and staff• Management of event management company, print and web designer, other suppliersPartner Management• International delegation planning and internal business development with Foreign Affairs and International Trade CanadaVenue & Supplier Management• Venue planning, layout and food & beverage oversight• Off-site venue and supplier sourcing Show less -
Manager, Ride To Conquer CancerBc Cancer Foundation Oct 2008 - Nov 2009Vancouver, British Columbia, Canada• Launched inaugural 2009 Ride to Conquer Cancer at BC Cancer Foundation with participation of over 1,700 people and totaling more than $7 million in fundraising towards cancer research in B.C. • Provincial event outreach registering Ride participants for the 2009/2010 Ride • Coordinated year-long province-wide out-reach program, managing staff and volunteers in the promotion of the 2009 Ride to Conquer Cancer reaching over 200,000 residents of British Columbia and Washington State•… Show more • Launched inaugural 2009 Ride to Conquer Cancer at BC Cancer Foundation with participation of over 1,700 people and totaling more than $7 million in fundraising towards cancer research in B.C. • Provincial event outreach registering Ride participants for the 2009/2010 Ride • Coordinated year-long province-wide out-reach program, managing staff and volunteers in the promotion of the 2009 Ride to Conquer Cancer reaching over 200,000 residents of British Columbia and Washington State• Recruited, developed and stewarded relationships with corporate sponsors, executive committee members, participants (internal and external) and donors for the Inaugural Ride to Conquer Cancer• Managed executive event committee, reported weekly updates and hosted monthly event review sessions and wrap up event• Created, managed and reported on the event budget• Recruited and provided communication and media support for event spokespeople as well as acted as a media spokesperson when required• Solicited and recruited In-Kind Sponsorship in B.C. and W.A. 2009 with cash requests for 2010 Show less -
Public Relations Specialist / Event ManagerVancouver Film School May 2006 - Jan 2008• Management of sponsors, speakers, exhibitors, advertising, venue, media relations, event planning, and publicity of the Game Design Expo 2007 & 2008 (600+ attendees)• Project Management including directing vendors and an internal team of creative and web designers, copywriters and advertising coordinators• Identified and negotiated promotional distribution opportunity to display VFS student work with Canadian and United States national theater pre-show companies; work seen on 14,000… Show more • Management of sponsors, speakers, exhibitors, advertising, venue, media relations, event planning, and publicity of the Game Design Expo 2007 & 2008 (600+ attendees)• Project Management including directing vendors and an internal team of creative and web designers, copywriters and advertising coordinators• Identified and negotiated promotional distribution opportunity to display VFS student work with Canadian and United States national theater pre-show companies; work seen on 14,000 screens across North America• Worked in partnership with the marketing director to establish and manage relationships with such partners as Hewlett Packard, Electronic Arts Canada, Sony, Adobe and Destination Canada. Show less -
Marketing Communications ManagerPhoto Violation Technologies Sep 2005 - May 2006• Successful international product launch receiving television, radio and print Worldwide media coverage, as well as coverage from all major industry magazines including the publication of my original article • Facilitated product appearance on international television program CSI: MIAMI, and acted as spokesperson for PVT on CTV channel 9 CanadaAM and Vancouver Sun Newspaper• Strategic planning for international events, including international tradeshow booth design, setup, giveaways… Show more • Successful international product launch receiving television, radio and print Worldwide media coverage, as well as coverage from all major industry magazines including the publication of my original article • Facilitated product appearance on international television program CSI: MIAMI, and acted as spokesperson for PVT on CTV channel 9 CanadaAM and Vancouver Sun Newspaper• Strategic planning for international events, including international tradeshow booth design, setup, giveaways, travel, suppliers, and contact management• Creative/Branding development of traditional and interactive communications materials brochures, case studies, promotional videos, ads, business cards, presentation folders, tradeshow booths, presentations, media pitches, proposals, as well as investor, partner and distributor email campaigns• Trade magazine article writing (published) and acted as media buyer Show less
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Marketing Communications SpecialistOptimal Geomatics Inc Feb 2004 - Aug 2005• Management of annual general meetings, user group meetings, symposiums, and employee appreciation days• Acted as the initial point of contact and ongoing investor liaison with all stakeholder groups • Composed and disseminated investor and sales communications including: Annual report, presidents message, teleconference scripts, quarterly investor materials, emailers, press releases, brochures and advertising• Developed competitive research reports and communication plans for use… Show more • Management of annual general meetings, user group meetings, symposiums, and employee appreciation days• Acted as the initial point of contact and ongoing investor liaison with all stakeholder groups • Composed and disseminated investor and sales communications including: Annual report, presidents message, teleconference scripts, quarterly investor materials, emailers, press releases, brochures and advertising• Developed competitive research reports and communication plans for use in strategic planning• Maintained web presence, created and disseminated customer and investor oriented email communications Show less
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Marketing & Sales AssistantInstrinsyc Software Inc Mar 2002 - Feb 2004• Supporting marketing & sales team with commercial communications writing, editing, and campaign development.• Developed CRM sales activity reports, supported national and inside sales team researching targeted customer lists and engaged in war room strategic target planning.
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Frequently Asked Questions about Sarah Richards
What company does Sarah Richards work for?
Sarah Richards works for Foresight Canada
What is Sarah Richards's role at the current company?
Sarah Richards's current role is Partnerships Manager.
What is Sarah Richards's email address?
Sarah Richards's email address is ri****@****ail.com
What is Sarah Richards's direct phone number?
Sarah Richards's direct phone number is +160473*****
What schools did Sarah Richards attend?
Sarah Richards attended British Columbia Institute Of Technology, British Columbia Institute Of Technology.
What are some of Sarah Richards's interests?
Sarah Richards has interest in Motorcycling, Soccer, Beach Volleyball, Hosting Events, Golf, Bocce, Travel.
What skills is Sarah Richards known for?
Sarah Richards has skills like Sponsorship, Project Management, Event Management, Business Development, Marketing Communications, Event Planning, Marketing, Program Management, Marketing Management, Public Relations, Trade Shows, Corporate Communications.
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Sarah Richards
Canada -
Sarah Richards
Greater Toronto Area, Canada1kirkorarchitects.com -
1langara.bc.ca
1 +160467XXXXX
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