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As a VP of Consumer Insights & Brand Strategy, I help brands uncover deep empathic insights and human-centric ideas that drive longevity in the market and create real change in the world.Key Expertise Areas:- Account Management- Mentorship + Training- Project Design- In-Depth Interviewing - Data / Trend Analysis- Writing + Copy Editing- Brand Strategy + Ideation- Creative Storytelling - Public Speaking- Training + Mentorship - Social ListeningTop Industry & Consumer Experience: - CPG (Family Care, Home Care, Pet Care, etc.)- Food & Bev- Health and Personal Care- Pharmaceuticals - Fashion - Technology Enneagram Type 4 (The Individualist)
Collective 12
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Vice President, Consumer Insights And Brand StrategyCollective 12Cincinnati, Oh, Us
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Vice President, Consumer Insights & Brand StrategyCollective 12 May 2024 - Present
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Research & Innovation StrategistSeek Company Feb 2024 - Jun 2024Cincinnati, Ohio, United States• Supporting CRLs with managing various accounts and responsible for all RFP’s project design and proposal support based on the client’s unique and complex research and business objectives• Leading online and in-person qualitative research, stategy + ideation workshops, empathy + bias trainings, and other team working sessions for branding and innovation projects• Leading research analysis, insight writing, report writing, brand storytelling, and strategic ideation workshops for clients to drive business forward through a human-centric lens• Leading a social listening team by training individuals, developing marketing opportunities, and improving offerings within the methodology• Mentorship + training mid- to senior-level consultants on various methodologies, platforms, and processes as well as personal development and growth -
Senior Research & Innovation ConsultantSeek Company Sep 2020 - Feb 2024Cincinnati, Ohio, United States
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Research & Innovation ConsultantSeek Company Oct 2017 - Sep 2020Cincinnati, Ohio AreaProject Design - Participating in intake calls, identifying client needs, and speaking my voice and ideas into projects to design accordingly from both a research and ideation perspective.- Empathically connecting with clients to best understand their research and business needs.- Partnering with the SEEK team to collaborate on ideas, activities, methodologies, and modules best suited to fit the objectives of the research. Proposing & Pitching - Working with the account team to create detailed project proposals based on client needs. - Seeing proposals through, from conception and detailed project design to final walk-through with clients. - Ability to answer questions during walk-through in a way that displays comprehensive knowledge of Seek’s product offerings, industry familiarity, and confidence as the voice of the consumer. Research & Ideation Consulting- Collaborating with Senior Research and Innovation Consultants (SRIC) and clients to develop and execute research projects, tasks include:-- Overall project strategy optimization-- Creating discussion guides and other research materials -- Leading In-depth empathetic interviews and group discussions with consumers-- Analyzing research findings to develop actionable insights and next-step recommendations-- Writing a comprehensive summary report of project-- Supporting SRIC accordingly
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Digital Research & Innovation AssociateSeek Company Feb 2016 - Sep 2017- The second assist on Seek's social media and digital research team - Conducts Social Media Analyses, a form of netnography immersions that investigates what consumers are already saying across social media along research objectives- Moderates consumer studies on an online platform, often asynchronous, to uncover findings that meet the research objectives- Capabilities in proposal writing, report writing, creative writing/storytelling, interviewing, discussion guide and online activity development, synthesizing data, and support in project design.
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Research & Innovation InternSeek Company Feb 2016 - Aug 2016As a Research & Innovation Associate Intern, I am currently developing the skill sets it takes to efficiently execute Seek's research and innovation services. Throughout the process, my responsibilities have included:-Developing an understanding of qualitative research and Seek Innovation Principles to assist with research design-Developing business writing and presentation skills necessary to interact with clients-Providing research design and proposal writing support to account team-Providing on-site support, research prep, and report writing assistance to RIC's on account team
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Editorial Intern, Freelance WriterCitybeat May 2015 - May 2017Writing weekly event previews; pitching/contributing to Web and print; maintaining a weekly blog series; publishing calendar listings; fact-checking copies; pitching story ideas; interviewing; meeting deadlines -
Project CoordinatorHello Living Room Jun 2014 - Feb 2016As a Project Coordinator at the Living Room, I developed a variety of skills in writing, reporting, brand promotion, client interactions, and creative thinking. I got to experience a start-up company grow from the ground up and use the best of my abilities to assist in that growth. My responsibilities included: -Running the company's social media sites + blog, brainstorming themes and fresh ideas, reporting on the subject and formatting it into the company's voice and making it available to clients. -Using knowledge of the brand to accommodate client needs during off-site corporate meetings.-Assisting the project manager by performing administrative tasks such as inventory and putting together final details for upcoming projects. -Understanding the recruitment process by adding respondent’s required information into the LR database.
Sarah Wheatley Skills
Sarah Wheatley Education Details
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Journalism | Minor, English
Frequently Asked Questions about Sarah Wheatley
What company does Sarah Wheatley work for?
Sarah Wheatley works for Collective 12
What is Sarah Wheatley's role at the current company?
Sarah Wheatley's current role is Vice President, Consumer Insights and Brand Strategy.
What is Sarah Wheatley's email address?
Sarah Wheatley's email address is sa****@****any.com
What is Sarah Wheatley's direct phone number?
Sarah Wheatley's direct phone number is +151334*****
What schools did Sarah Wheatley attend?
Sarah Wheatley attended University Of Cincinnati.
What are some of Sarah Wheatley's interests?
Sarah Wheatley has interest in Volunteer Programs, Writing, Children, Blogging, Cooking, Traveling, Communication, Learning New Things, Reading, Poverty Alleviation.
What skills is Sarah Wheatley known for?
Sarah Wheatley has skills like Writing, Blogging, Social Media, Creative Writing, Leadership, Critical Thinking, Marketing, Customer Insight, Lifestyle Writing, Market Research, Interviews, Event Planning.
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