Sara Hoffman Email & Phone Number

Washington, Dc, Us

Freelance analytics consulting and implementationAwards:+ 2017 Beer Stein Holding Champion - Bentoberfest

Chicago, Illinois, Us

Led a team of consultants and engineers on Google Marketing Platform (GMP) projects. Developed measurement strategies and plans to align with enterprise client goals across various business models (B2B, B2C, DTC) and industry verticals such as healthcare, finance, and retail. Spearheaded GA4 Readiness efforts, overseeing 120+ projects and 6,500+ hours for clients like USPS, Mars, and Blue Apron, selected by Google. Scoped and executed 400+ web analytics implementations, crafting detailed SDRs, BRDs, and technical specifications to ensure precise tracking, including dataLayer management for clients such as Pampered Chef, NASA, and American Eagle Outfitters. Designed robust reporting frameworks supporting clients' OKRs, created advertising audiences, and ensured compliance with GDPR, CCPA, HIPAA, and other data privacy standards. Delivered GA4 and GTM training, created training materials, led public sessions, and mentored staff to support continuous learning. Additionally, served as a board member of the Digital Analytics Association (DAA), contributing to industry standards and best practices.Training Delivered:+ GA4 Platform Fundamentals - Public and Custom Training - 2021-2024+ GA4 Intermediate - Public and Custom Training - 2021-2024+ Google Tag Manager 101 and 201 - Public and Custom Training - 2021-2024Awards:+ 2023 - "Full stack of awesomeness" - Jim Sterne, Target Marketing

Chicago, Illinois, Us

All GA4 all the time. Strategy, Implementation, and Training.Digital Analytics Association Board MemberTraining Delivered:+ GA4 Platform Fundamentals - Public and Custom Training - 2021-2024+ GA4 Intermediate - Public and Custom Training - 2021-2024+ Google Tag Manager 101 and 201 - Public and Custom Training - 2021-2024Conferences and Webinars:+ Universal Analytics’ Greatest Hits - Marketing Analytics Summit - 2023+ Exploring Disinformation – An Interview with Author Andrew Edwards - DAA Webinar - 2023+ GA4: Questions And Answers Which Will Surely Lead To More Questions - DAA DC Chapter Events - 2021 and 2022

Roseville, California, Us

Developed comprehensive measurement tracking plans aligned with client OKRs, designing detailed metrics, tagging strategies, and reporting frameworks for sophisticated enterprise-level clients, including the Centers for Medicare & Medicaid Services. Translated OKRs into actionable reporting through platforms like Domo, Tableau, and Looker Studio, delivering performance reports and insightful data-driven recommendations. Configured analytics tools, conducted thorough audits, and ensured precise data capture across various data collection and governance systems. Collaborated closely with product owners and external vendors to align OKRs with measurement capabilities, enabling more comprehensive reporting and informed, strategic decision-making.

Arlington, Va, Us

Developed measurement plans for website redesigns, digital marketing, and fundraising, with ongoing client documentation. Designed dashboards, delivered reports, and provided insights for marketing strategies. Managed GTM, GA UA, Firebase, and marketing pixels, overseeing QA, attribution, and CRO testing. Analyzed donor trends, email performance, and year-end results, guiding clients on database architecture. Defined KPIs, created case studies, and streamlined internal processes. Mentored staff and led training in data visualization, GA, and GTM.Conferences and Webinars:+ Time is Running Out! What U.S. Nonprofits Need to Know About GDPR - Webinar and DAA DC Symposium - 2018+ 10 Awesome Ways to Optimize Your Page Builder Forms for EOY - Engaging Networks Community Conference - 2017+ Your Guide to Fundraising Conversion Optimization - NTEN Nonprofit Technology Conference - 2017+ Quick Tips for Better Testing - Bridge to Integrated Marketing & Fundraising Conference and Webinar - 2017+ Would you like to know how users are converting on your website? - Convio DC Users Group - 2017+ Use Google Analytics to Make Your Organization a Fundraising Powerhouse - BBcon - 2016+ ROI of Tag Management - DC DMAW Digital Day - 2016Awards:+ 2019 Webby for Good - Clean Swell App for Ocean Conservancy+ 2019 Best Associations Website from WebAwards - Retail Industry Leaders Association (RILA)+ 2018 DMAW MAXI Award - Nonprofit Renewal/Special Appeal Bronze - National Trust for Historic Preservation eRenewal Test+ 2017 DMAW MAXI Award - Nonprofit Renewal Silver - 2016 End of Year Campaign: The Climate Reality Project

(Formerly Avon Walk for Breast Cancer, now a part of "Team Avon" within ACS' Making Strides fundraising events)Managed AVON39.org, overseeing content updates, CMS approvals, and publishing. Built and maintained web pages in Convio CMS and Luminate Online, ensuring QA and functionality. Led digital projects from design to launch, managing schedules, development, and documentation. Provided technical support and coordinated project scope, team alignment, and vendor relationships.Conference:+ Quick Tips for Better Testing - Bridge to Integrated Marketing & Fundraising Conference and Webinar - 2016

Washington, Dc, Us

Focused on measurement strategy, implementation, reporting, and optimization by managing analytics tagging and QA across web properties and mobile apps. Optimized tracking for retargeting campaigns, integrated eCommerce with offline data, and developed data roadmaps to enhance tracking. Collaborated with teams to embed analytics in key digital touchpoints and delivered reports with actionable insights to improve campaign performance and user engagement. Led optimization testing to refine UX and fundraising strategies.Conferences and Webinars:+ Google Analytics and Google Tag Manager Best Practices - DC DMAW Digital Day 2015+ How to Use a Website Tracking Tool to Improve Fundraising - The Chronicle of Philanthropy Google Hangout/YouTube Live - 2014Awards:+ Apple Design Award - WWF Together - 2013

Charleston, South Carolina, Us

Led implementations and advised teams on Luminate Online setups for Advocacy, eCommerce, Peer-to-Peer Fundraising, and Multi-Center configurations. Developed digital solutions for enterprise-level nonprofits, managing software, modules, and event deployments. Scoped projects, created guiding documentation, and supported sales through technical scoping and strategic planning. Clients included Food for the Poor, Planned Parenthood, and San Diego Zoo.Presentation: + Hidden Gems of Luminate Online - Convio DC Users Group - 2012

Austin, Tx, Us

Led implementations and advised teams on Luminate Online setups for Advocacy, eCommerce, Peer-to-Peer Fundraising, and Multi-Center configurations. Developed digital solutions for enterprise-level nonprofits, managing software, modules, and event deployments. Scoped projects, created guiding documentation, and supported sales through technical scoping and strategic planning. Clients included Food for the Poor, Planned Parenthood, and San Diego Zoo.Presentations:+ APIs--what are they good for? - Convio DC Users Group - 2011

Washington, Dc, Us

Developed HTML templates and implemented APIs in Convio and CrownPeak CMS. Conducted QA, cross-browser testing, and optimization for eCommerce donation workflows. Led data integration projects, site migrations, and managed project scope for web development, including contractor oversight. Streamlined change requests, scheduled campaigns, and improved UX through optimization. Oversaw Convio system administration, product maintenance, documentation, and staff training. Established department-wide processes, created training manuals, and addressed system deficiencies with researched solutions.Conference Presentation: + Convio Advocacy: Anytime Anywhere with APIs - Convio Summit - 2010

Washington, Dc, Us

Developed standardized HTML templates and documentation for Convio Luminate Online and CrownPeak CMS, streamlining campaign production. Created internal processes to ensure consistent website change requests across departments and trained non-technical staff on CrownPeak CMS. Designed and launched micro-campaign sites for advocacy and engagement while measuring the impact of site improvements through A/B and multivariate testing. Defined success metrics for web campaigns, integrating email and donation reporting data.

Boston, Ma, Us

Washington, Dc, Us

Washington, Dc, Us

Diemen, Noord-Holland, Nl

Dallas, Texas, Us

- Drafting, primarily using AutoCAD drafting software- Analyze reports, maps, drawings, blueprints, tests, and aerial photographs on terrain, and other topographical and geologic data to plan and design projects​- Use of computer-assisted engineering and design software and equipment to prepare engineering and design documents- Prepare or modify reports, specifications, plans, construction schedules, studies, permits, and designs

Dallas, Texas, Us

- Lipid extraction, methylation, and gas chromatography for the study of dietary docosahexaenoic and arachidonic acid supplementation.- Prepare necessary raw materials in laboratory processes, e.g., buffers, solvents, media, etc.- Perform data analysis of data from lab experiments and is responsible for documentation and reporting of technical progress and results in detail.- Maintain a laboratory notebook in which accurate and complete records of laboratory work are maintained in accordance with accepted standards