Leading on B2B and B2C membership management, championing the value of membership to our community of more than 11,000 charity communicators.• Creating marketing and promotional campaigns to attract new members and communicate our products and services to the wider charity sector.• Analysing membership data, trends, market research, intelligence, and member feedback to develop engaging, accessible, relevant products and services to support our membership base.• Responsible for setting P&L, budgets and strategies, developing an appropriate pricing structure for membership services to maximise member numbers and deliver sustainable income. Reporting quarterly on key objectives and outcomes. • As data lead, ensuring organisational compliance and conformance with data protection legislation and principles, writing strategies and guides and advising on GDPR. • Leading on digital projects and services including our jobs board, directories, AskCharity, Digital Benchmark, Salary and Organisational Culture Survey and Comms Benchmark. • Managing a membership and mentoring team of three.

Communications volunteer with Charities Against Hate, a collective of more than 40 UK charities working together to review ethical social media, marketing and communications policies. Charities Against Hate is developing long-term recommendations for real changes to prevent hate speech on social media.

Worked with an EdTech company creating communications strategies including: • Brand development, writing policies and establishing communications guidelines. • Creating digital marketing strategies, incorporating GANNT charts and ensuring communications are integrated with Salesforce, online analytics and email marketing. • Business development and creating partnerships with the launch of seminars and events. • Designing new micro-sites, creating digital assets, tracking SEO and lead generation.

Led a marketing, membership, sales and library team of 10 staff to:•    Create and deliver effective marketing campaigns to raise the global profile.•    Define market positioning and select target markets and product portfolios.•    Expand and develop partnerships and revenue streams.•    Strengthen the membership base and create new membership initiatives.•    Edit, produce and print a quarterly magazine with a readership of 20,000.•    Project manage and implement new digital strategies, including an ISTD app and a redesigned dance-teachers.org website that integrates with a new CRM.•    Edit video content and manage online video sales for ISTD syllabus material.Achievements included:•    Website integration with a new CRM system resulting in a 47% increase in online renewals.•    Increasing overall membership retention to 95% annually.•    Increasing our social media presence by 65% to more than 28,000 in 12 months.

Freelance marketing consultant advising UK clients on marketing strategy and developing innovative digital experiences to help transform how they interact with their patrons, build new audiences and members, and enhance and expand their businesses online.

Led the team responsible for all aspects of marketing and publicising the activities undertaken by the Tricycle Theatre, Cinema and Gallery.

Managed promotional campaigns, developing a strategic approach for audience development to meet financial and brand objectives, and devised a comprehensive communications strategy.

PR Account Executive with Chicago’s largest marketing and public relations firm dedicated solely to promoting arts, special events and entertainment clientele.

Maintained media relations locally, nationally and internationally, publicizing more than 150 events during the annual festival dedicated to the arts, drama, literature and history.