Sarah Pitman Email & Phone Number

- Managing all content production for businesses- Researching, writing, and producing blogs for website publication- Tracking digital marketing campaigns- Managing all social media accounts and channels- Coordinating and managing SEO efforts and keyword analysis for online content- Designing website pages and conducting UX research and testing- Coordinating virtual events and webinars- Writing blog content for publication across various websites

Greater Los Angeles Area

- Private yoga instructor- Health/Wellness coach- Brand Ambassador

- Online social media marketer- Freelance social media brand representative- Brand ambassador for wellness and fitness companies

Santa Monica, California

- Researched keywords and performed keyword density analysis using tools such as Getstat, Moz, KeywordTool.io, Google, etc.- Organized spreadsheets and documentation to track progress of keyword research and results- Edited and created written content for blog and job site pages and listings- Performed additional ad hoc analysis and tasks on SEO team- Tracked SEO content at all stages of editing and provided reports to the SEO Editor- Created processes and workflows for projects and analysis efforts- Worked with the team to improve SEO content process as a whole

El Segundo, Ca

- Managed social media communities (Facebook, Instagram, Twitter, YouTube, LinkedIn, etc.)- Created targeted campaigns for company initiatives for both franchise development and individual student enrollment for over 200 schools worldwide- Executed digital direct response tactics (email, digital ads, tracking procedures, coordination of team's digital initiatives)- Analyzed marketing data and made optimizations to advertisements and campaigns- Provided front-line help desk support to franchise schools requesting marketing assistance and expertise with digital tactics

Los Angeles, California

- Collected and analyzed marketing data to best optimize and set up online advertisements on a variety of platforms- Responsible for marketing accounts on Yahoo U.S. and Canada, Facebook Canada, and all company creative testing efforts- Managed accounts and generated best practice strategies based off of performance trends and historical data- Worked with additional teams such as Product, Finance, Design, and Analytics throughout the company- Designed and launched online advertisements for native advertising on mobile, app, and desktop channels - Created and generated performance reports based off of results and analysis- Strategic content writing and planning for social media advertisements

Madison, Wisconsin Area

- Led foundation and infrastructure project teams on usability and user experience development- Managed company-wide initiative to redesign and redevelop overall aesthetics and UI of software for upcoming release- Directed creation and installation of Behavioral Health software module following proposal for formation- Worked with software developers and technical implementation staff to maintain software efficiency and usability for customers- Directed software testing for aesthetic and usability development- Worked alongside and coordinated with mobile application and development teams- Mentored new hires through training and education