Sarah Shields Email & Phone Number

Washington, Dc, Us

Responsible for the day-to-day execution of Women MAKE America, a multimillion-dollar initiative to close the gender gap in manufacturing. Assists in the strategic development, fundraising and implementation of a multi-year, million-dollar campaign to increase the percentage of women in the manufacturing industry. Oversees portfolio of campaign sponsors, ensuring deliverables are met within budget. Coordinates among program, operations, communications and creative teams to plan and execute the Women MAKE Awards, a two-day leadership training program with an agenda comprised of senior executives and subject matter experts, and an 800+ person gala attended by award honorees and C-suite representatives from small, medium and large manufacturing companies. Plans and executes programming, including content development and speaker identification/prep, for over a dozen annual virtual and in-person events focused on professional development, community engagement and public awareness. Manages network of more than 1,200 awards alumnae, keeping them apprised of initiative updates and professional development opportunities. Oversees the promotion, recruitment and execution of a first-of-its-kind mentorship program connecting women working in manufacturing with female students and girls ages 13+ interested in STEM to create a workforce pipeline. Serves as a moderator, emcee and presenter during Manufacturing Institute events.

Washington D.C. Metro Area

Responsible for the development and execution of U.S. Travel’s industry-focused messaging strategy through use of written, digital and video communication products that reflect the association’s positions and informs stakeholders of current issues.Develops run of shows/scripting for all U.S. Travel signature events, as well as coordinates speakers, panels, and sessions for a seamless show experience. Oversees the development and execution of industry programs and activations, including National Plan for Vacation Day and National Travel and Tourism Week, with the responsibility of increasing participation and engagement, doubling industry involvement year-over-year.Manages the execution of several consumer-facing campaigns, including educating the public on the health and safety efforts of the tourism industry (#TravelConfidently), inspiring future travel when conditions allow (Let's Go There), and—previously—preparing travelers for the REAL ID enforcement deadline (#REALIDready).Oversees the development and implementation of U.S. Travel’s social media and video production strategy.Brainstorms, crafts, restructures and proofs U.S. Travel research and advocacy reports, fact sheets and other communications to ensure appropriate narrative is conveyed to support the association’s mission and strategic priorities. Provides communications support as requested from the President’s Office with regard to executive communications from the CEO, including but not limited to video production, talking points, fact sheet development, and speeches. Ensures messaging consistency across U.S. Travel, serving as the sole communications point of contact for all written collateral for the association.

Washington D.C. Metro Area

Contributed to the development and distribution of executive notes, as well as produced bi-weekly Friday Check-In series which included vendor management, scheduling, script development and overseeing post-production.Served as the primary point of contact for speaking engagement needs, including developing presentations and talking points, for the executive office and senior leadership team.Drafted speaker remarks and compiled run of show documents for signature U.S. Travel events.Managed or directly supported all industry video development from brainstorming, storyboarding, scripting, scheduling, vendor management and overseeing post-production. Created short videos for U.S. Travel social media channels. Edited marketing materials, research reports and event collateral on an as-needed basis for message consistency and AP Style grammar.

Washington D.C. Metro Area

Conducted first and second hand research used to develop overall campaign strategies and determine appropriate audiences and communications channels.Identified process gaps and developed Standard Operating Procedures for the U.S. Department of Veterans Affairs (VA) and the Small Business Administration to establish workflow. Developed broad SOPs for VA Learning University (VALU) Strategic Communications team that defined how the team operated and how the VALU staff requested communication support, as well as specific SOPs that outlined how to hold effective webinars for VA’s Office of Rural Health. Worked with Subject Matter Experts to develop timely and appropriate content and messaging to inform a stakeholders through a variety of communications channels including: emails, email blasts, newsletters, articles, social media posts (Yammer, Facebook, Twitter), fact sheets, and flyers.HTML coded e-blasts, newsletters, and web pages for VALU. Reviewed Google Analytics monthly to gain insight into audience behavior.Recommended appropriate communications channels, messaging, and materials supported by audit findings to reach a variety of audiences for product promotion, as well as build relationships with relevant third-party partners for outreach support.Conducted first hand research through the development and execution of online focus groups and interviews with Subject Matter Experts and Agency customers.Served as the Project Manger for VA Mental Health Services accounts and was responsible for coordinating and executing outreach for three online and mobile products.Assisted in compiling, developing, and formatting RFP responses with a 99% win rate.

Washington, Dc

Primarily supported two multi-faceted national public relations campaigns for government clients. Provided first and second hand research that helped shape campaign strategy. Developed and deployed communications tactics that met strategic goals, including stakeholder engagement, materials development, and social media.Developed content and analyzed site traffic and interactive data through Google Analytics to optimize messaging and campaign strategies. Developed a more efficient social media monitoring report using Radian6 data to provide client with a monthly listening report to advise campaign strategy. Assisted in crafting the social media training program for the FEMA’s National Level Exercise 2012 in response to a national-level cyber crisis. Researched and developed content and messaging for fact sheets, news alerts, newsletters, articles and guidebooks for various government campaigns. HTML coded news alerts and newsletters Researched and identified appropriate partnerships and developed tailored materials for each stakeholder. Provided logistical coordination, formatting, and editing for RFP responses with a win rate of 65%.

Primarily supported three government initiatives. Helped track project status and assemble monthly and quarterly reports on campaign progress (including using Google Analytics to make recommendations for campaign optimization). Provided second hand research for the development of articles and partnership opportunities. Wrote fact sheets and social media posts. Supported the development and execution of a two day conference for 100+ partners by researching potential speakers and attendees, coordinating food and invitations, drafting conference materials (guest list, contact information, organization bios) and printing and assembling all conference materials.

Developed PowerPoint presentations and reports detailing country background, common practices, safety recommendations, and cultural nuances to advise clients on how to safely conduct business while abroadCompiled weekly reports of security threats occurring in Asia, Australia, North, and South AmericaAssisted in the development of a detailed analysis of cultural reactions to homosexuality throughout the world

Certificate, Mandarin Chinese

Ba, History, East Asian Studies, Chinese