Sarah R. Email & Phone Number

• Designed, executed, and communicated impactful research in a fast-paced product development process, transforming business needs into unbiased research questions for exploration.
• Employed a variety of qualitative and quantitative research methods to accomplish goals, including surveys, focus groups, ethnographic field research, usability tests, and one-on-one interviews.
• Recruited research participants from a variety of sources, including existing customers and users, and sourced new participants to match specific product and test requirements.
• Conducted research testing in collaboration with Product Managers and UX Designers, moderated stakeholder discussions, and applied deep user empathy and storytelling skills to translate patterns, trends, and feedback.
• Conducted qualitative research in an end-to-end software development setting, including product discovery with on-going generative research, usability testing on designs, and feedback collection for shipped products.
• Captured feedback and organized all research documents, including subject recordings, testing plans, notes, and outcomes into the research archive.

Houston, Texas, United States

• Worked with leaders across Product, Sales, and Marketing to define and document the company’s product offering, implemented marketing best practices, and crafted and executed short- and long-term content strategies to.
• Performed research to develop product positioning strategies and provided direction on corporate branding to ensure the delivery of impactful messaging across all channels of the business.
• Collaborated with stakeholders to create marketing materials for a wide variety of audiences, including product release notes, corporate webpages and campaign landing pages, product roadmaps, and sales toolkits.
• Maintained all product marketing materials and documentation, and continuously supported internal education and training to promote message consistency across the sales team and grow product awareness among prospective.

• Directed the company’s content marketing program, researching a diverse range of topics and developing materials to connect with a wide variety of audiences. Materials created included white papers, web pages.
• Created, researched, and wrote the company’s most successful content asset to date, the annual Benefit Trends Report, which consistently generated thousands of leads every year. This project included collecting and.
• Engaged with Product Managers, Product Owners, and other subject matter experts to regularly inform and update the company’s content strategy.
• Collaborated with Visual Designers, Marketing Managers, and third-party resources to produce materials and campaigns while managing competing priorities in a fast-paced HR SaaS (software as a service) environment.
• Continuously performed industry and market research to define direction and stay ahead of trends.
• Served as the main copywriting authority within the company, ensuring a cohesive corporate voice, tone, and vision across critical sales materials, external and internal communications, user experience, and talent.

Houston, Texas

• Performed industry, competitive, and field research, as well as usability testing to inform new product development and current product positioning for a wide offering of commercial servingware.
• Developed copy for print and web, targeted email campaigns, industry publications, sales initiatives, and corporate communications.
• Created and directed product webinars, sales trainings, and engagement initiatives for the company’s external sales force of over 30 independent representatives.
• Delivered end-to-end event management and booth design for numerous industry tradeshows representing a yearly company investment of over $200,000.