• Designed, executed, and communicated impactful research in a fast-paced product development process, transforming business needs into unbiased research questions for exploration.• Employed a variety of qualitative and quantitative research methods to accomplish goals, including surveys, focus groups, ethnographic field research, usability tests, and one-on-one interviews.• Recruited research participants from a variety of sources, including existing customers and users, and sourced new participants to match specific product and test requirements.• Conducted research testing in collaboration with Product Managers and UX Designers, moderated stakeholder discussions, and applied deep user empathy and storytelling skills to translate patterns, trends, and feedback into practical and meaningful solutions. • Conducted qualitative research in an end-to-end software development setting, including product discovery with on-going generative research, usability testing on designs, and feedback collection for shipped products.• Captured feedback and organized all research documents, including subject recordings, testing plans, notes, and outcomes into the research archive.

• Worked with leaders across Product, Sales, and Marketing to define and document the company’s product offering, implemented marketing best practices, and crafted and executed short- and long-term content strategies to effectively communicate Empyrean’s unique value to the market.• Performed research to develop product positioning strategies and provided direction on corporate branding to ensure the delivery of impactful messaging across all channels of the business.• Collaborated with stakeholders to create marketing materials for a wide variety of audiences, including product release notes, corporate webpages and campaign landing pages, product roadmaps, and sales toolkits.• Maintained all product marketing materials and documentation, and continuously supported internal education and training to promote message consistency across the sales team and grow product awareness among prospective clients.

• Directed the company’s content marketing program, researching a diverse range of topics and developing materials to connect with a wide variety of audiences. Materials created included white papers, web pages, microcopy and UX content, digital campaign assets, product marketing materials, RFP responses, sales collateral, technical documents, and corporate communications.• Created, researched, and wrote the company’s most successful content asset to date, the annual Benefit Trends Report, which consistently generated thousands of leads every year. This project included collecting and analyzing raw data, defining market-specific insights and year-over-year trends, and working with creatives to present the findings in an engaging and accessible manner.• Engaged with Product Managers, Product Owners, and other subject matter experts to regularly inform and update the company’s content strategy.• Collaborated with Visual Designers, Marketing Managers, and third-party resources to produce materials and campaigns while managing competing priorities in a fast-paced HR SaaS (software as a service) environment. • Continuously performed industry and market research to define direction and stay ahead of trends.• Served as the main copywriting authority within the company, ensuring a cohesive corporate voice, tone, and vision across critical sales materials, external and internal communications, user experience, and talent recruitment and HR materials.

• Performed industry, competitive, and field research, as well as usability testing to inform new product development and current product positioning for a wide offering of commercial servingware.• Developed copy for print and web, targeted email campaigns, industry publications, sales initiatives, and corporate communications.• Created and directed product webinars, sales trainings, and engagement initiatives for the company’s external sales force of over 30 independent representatives.• Delivered end-to-end event management and booth design for numerous industry tradeshows representing a yearly company investment of over $200,000.