As the Manager of Demand Generation at ClearGov, I lead a team of four to drive prospect and customer marketing strategies. I oversee lead generation planning, optimize conversion funnels, and manage a broad portfolio of trade shows and events. I analyze performance metrics to refine campaigns, develop tailored marketing plans, and maintain brand consistency across all channels.

At SATO America, I executed of comprehensive marketing strategies, campaigns, and product launches in close collaboration with product management, sales, and global marketing teams. Leveraging inbound marketing tactics aligned with buyer personas, I drove targeted engagement and lead generation, resulting in elevated audience resonance and conversion rates. Additionally, I managed a diverse portfolio of events, spanning large-scale trade shows to intimate regional gatherings, while tailoring marketing campaigns for diverse industries including healthcare, retail, supply chain, food service, and horticulture. Through alignment of global marketing strategies with regional market needs, I ensured effective adaptation and localization, all while establishing and implementing comprehensive brand guidelines and a suite of branded materials utilized company-wide.

As an Account Manager, I led the comprehensive execution of trade shows and special events for multinational Fortune 500 corporations, from concept development to post-show analysis. Collaborating closely with cross-functional teams including designers, project managers, and production staff, I ensured the seamless execution of exhibit projects from inception to completion. I also implemented and documented streamlined event management processes, driving enhanced efficiency and ensuring the seamless execution of event deliverables company-wide. Additionally, I provided comprehensive marketing support to Studio Displays, implementing email marketing campaigns, social media content, and compelling marketing collateral to effectively showcase our products and services.

Spring 2017 InternOrganized and planned office, networking, charity and sponsorship eventsEstablished social media presence for the Carolina’s office; regularly creating content and maintaining online accountsRan and maintained operational reports to monitor financial performance and company standards to ensure overall optimizationAssisted in recruiting selection process by sorting and reviewing applications, partaking in telephone and in-person interviews, writing candidate reports and presentations

Fall 2016 InternWorked on various marketing and communications assignments including;Managing social media and creating content for clients in various industries, ensuring proper online brand presence, establishing "brand personas" and target markets for clients.

Generated content for use in online recruitment campaignsCorresponded with clientele nationally and internationally, gaining valuable B2B experience with privately and publicly held companies