Sarah Schaale Email & Phone Number

Member of the executive team, leading ecommerce agency’s first marketing function to build brand awareness, drive new business prospects and increase retention of manufacturer client portfolio. • Develop marketing strategy, including brand positioning, key messaging strategies, ideal client profiles and channel strategies that showcase agency’s value and expertise in the market.• Build company’s first outreach for cold leads and prospect nurturing program.• Developing client-centric… Show more Member of the executive team, leading ecommerce agency’s first marketing function to build brand awareness, drive new business prospects and increase retention of manufacturer client portfolio. • Develop marketing strategy, including brand positioning, key messaging strategies, ideal client profiles and channel strategies that showcase agency’s value and expertise in the market.• Build company’s first outreach for cold leads and prospect nurturing program.• Developing client-centric content and storytelling across channels, especially blog, newsletter and LinkedIn, to support business goals and drive brand narratives.• Establishing and implementing communication guidelines across company to boost brand awareness and reputation, reinforce brand value to support client retention, and position BrandJump as a thought leader in the industry.• Developing advertising programs to build public and industry presence. Show less

Write and edit copy, lead writing teams, and develop content strategies for individuals, businesses and media. • Formats include blog posts, website copy, marketing campaign copy, thought leadership, video scripts and social media content for B2B and B2C audiences• Experience covering a wide range of industries and topics: retail and ecommerce, interior design, real estate, higher education, media, healthcare • Consult with marketing and leadership teams on content strategy… Show more Write and edit copy, lead writing teams, and develop content strategies for individuals, businesses and media. • Formats include blog posts, website copy, marketing campaign copy, thought leadership, video scripts and social media content for B2B and B2C audiences• Experience covering a wide range of industries and topics: retail and ecommerce, interior design, real estate, higher education, media, healthcare • Consult with marketing and leadership teams on content strategy, including developing audience personas, channel goals, production processes and ideating Show less

Sacramento, California, United States

Led the strategy, planning, creation and implementation of content marketing within CDA shared services team serving the organization’s not-for-profit and for-profit brands.• Spearheaded the organization’s transition to digital-first media and communications, including launching virtual membership meetings, Facebook Live events, podcasts and video programming• Oversaw a content marketing team of 5 across brand marketing, copywriting, digital communications, email and social media… Show more Led the strategy, planning, creation and implementation of content marketing within CDA shared services team serving the organization’s not-for-profit and for-profit brands.• Spearheaded the organization’s transition to digital-first media and communications, including launching virtual membership meetings, Facebook Live events, podcasts and video programming• Oversaw a content marketing team of 5 across brand marketing, copywriting, digital communications, email and social media programs• Worked cross-functionally as an internal consultant to set and actuate marketing strategies across business units, audiences and organizational goals• Led team to develop content calendar, channel strategies, KPIs and implement upstream reporting• Led and coached team through systematic change and strategic realignment within the organization Show less

Lumens (formerly a family of brands under YDesign Group) is an online-led brand offering the best in modern and contemporary lighting, furniture and furnishings to design-driven consumers and trade professionals.• Served as chief copywriter and creative leader for all external marketing campaigns in both B2C and B2B programs, including email marketing, social media posts, brand positioning, influencer partnerships, public relations, and catalog copy, creating consistent, and brand-specific… Show more Lumens (formerly a family of brands under YDesign Group) is an online-led brand offering the best in modern and contemporary lighting, furniture and furnishings to design-driven consumers and trade professionals.• Served as chief copywriter and creative leader for all external marketing campaigns in both B2C and B2B programs, including email marketing, social media posts, brand positioning, influencer partnerships, public relations, and catalog copy, creating consistent, and brand-specific messaging • After an acquisition, led distinct brand positioning and marketing strategies for each consumer-facing brand; drive creative exploration to launch new messaging across all marketing channels and integrated campaigns• Oversaw the brand marketing department with KPIs focused on traffic, conversion and revenue resulting in consistent 20% revenue growth year over year.• Led expansion of content creation into video production and user-generated content resulting in an 8% lift in brand awareness and boosting revenue by nearly $2 million, respectively• Managed vendor and agency decisions and relationships, advertising spend, analytics and oversight of ROAS and ROI • Built data-driven, customer-centric email marketing program resulting in a consistent revenue stream totaling 10% of overall company revenue Show less

• Lead communications, creative and messaging for all integrated marketing campaigns across all B2C and B2B programs for three unique brands post acquisition including developing strategic partnerships and measuring successes in traffic, revenue and customer acquisition.• Develop and oversee the brand voice ensuring continuity and across all branded marketing materials, including content marketing, user generated content (UGC), website, video, social media, blog, catalog, email, and digital… Show more • Lead communications, creative and messaging for all integrated marketing campaigns across all B2C and B2B programs for three unique brands post acquisition including developing strategic partnerships and measuring successes in traffic, revenue and customer acquisition.• Develop and oversee the brand voice ensuring continuity and across all branded marketing materials, including content marketing, user generated content (UGC), website, video, social media, blog, catalog, email, and digital and print advertising.• Managed email marketing program from conceptualization and strategy to implementation; resulting in a 3x increase in website traffic and visits and a tripling of revenue year/year • Built a marketing function that capitalized on key opportunities to grow revenue including through strategic email marketing campaigns, advertising initiatives and a comprehensive brand refresh.• Oversaw performance-focused digital marketing initiatives including email, content, copywriting, social media, influencer partnerships and media outreach. • Consistently created conversion opportunities for consumers and positioned the brand for acquisition to YDesign Group. Show less

• Lead messaging on marketing channels, including print advertising, digital advertising, direct mail, website and others. • Managed marketing programs from conception to execution on key channels: email, social media, content marketing and media relations. • Developed and implemented overall marketing plan including content for ecommerce site, company blog, social media channels, bloggers, media contacts and key strategic partners.

Davis, Ca

• Led online marketing initiatives targeted at key audiences, including subscribers, ticketholders, prospects, donors, academic partners and students. • Developed, implemented and evaluated digital marketing strategy to engage various audiences through online channels. • Launched paid and organic social media marketing campaigns to lead existing and new audiences to Mondavi Center events. • Optimized email marketing program's content, segmentation and design. • Wrote copy for… Show more • Led online marketing initiatives targeted at key audiences, including subscribers, ticketholders, prospects, donors, academic partners and students. • Developed, implemented and evaluated digital marketing strategy to engage various audiences through online channels. • Launched paid and organic social media marketing campaigns to lead existing and new audiences to Mondavi Center events. • Optimized email marketing program's content, segmentation and design. • Wrote copy for website, online marketing campaigns and printed materials. Show less

Master Of Science (M.S.), Journalism/New Media

Activities and Societies: Medill Magazine Publishing Project, Kappa Tau Alpha Honor Society The graduate program at the Medill School.

Bachelor Of Arts - Ba, Journalism, Sociology

Bachelor Of Arts - Ba, Journalism; Sociology

Bachelor Of Arts (B.A.), Journalism, Sociology

Activities and Societies: The Orion, Society of Professional Journalists, Golden Key Honor Society At CSU Chico, I majored in both.