Sarah Schaale Email & Phone Number

• Member of the executive team, leading ecommerce agency’s first marketing function to build brand awareness, drive new business prospects and increase retention of manufacturer client portfolio.
• Develop marketing strategy, including brand positioning, key messaging strategies, ideal client profiles and channel strategies that showcase agency’s value and expertise in the market.
• Build company’s first outreach for cold leads and prospect nurturing program.
• Developing client-centric… Show more Member of the executive team, leading ecommerce agency’s first marketing function to build brand awareness, drive new business prospects and increase retention of manufacturer.
• Developing client-centric content and storytelling across channels, especially blog, newsletter and LinkedIn, to support business goals and drive brand narratives.
• Establishing and implementing communication guidelines across company to boost brand awareness and reputation, reinforce brand value to support client retention, and position BrandJump as a thought leader in the.

• Write and edit copy, lead writing teams, and develop content strategies for individuals, businesses and media.
• Formats include blog posts, website copy, marketing campaign copy, thought leadership, video scripts and social media content for B2B and B2C audiences
• Experience covering a wide range of industries and topics: retail and ecommerce, interior design, real estate, higher education, media, healthcare
• Consult with marketing and leadership teams on content strategy… Show more Write and edit copy, lead writing teams, and develop content strategies for individuals, businesses and media.
• Consult with marketing and leadership teams on content strategy, including developing audience personas, channel goals, production processes and ideating Show less

Sacramento, California, United States

• Led the strategy, planning, creation and implementation of content marketing within CDA shared services team serving the organization’s not-for-profit and for-profit brands.
• Spearheaded the organization’s transition to digital-first media and communications, including launching virtual membership meetings, Facebook Live events, podcasts and video programming
• Oversaw a content marketing team of 5 across brand marketing, copywriting, digital communications, email and social media… Show more Led the strategy, planning, creation and implementation of content marketing within.
• Oversaw a content marketing team of 5 across brand marketing, copywriting, digital communications, email and social media programs
• Worked cross-functionally as an internal consultant to set and actuate marketing strategies across business units, audiences and organizational goals
• Led team to develop content calendar, channel strategies, KPIs and implement upstream reporting

• Lumens (formerly a family of brands under YDesign Group) is an online-led brand offering the best in modern and contemporary lighting, furniture and furnishings to design-driven consumers and trade professionals.
• Served as chief copywriter and creative leader for all external marketing campaigns in both B2C and B2B programs, including email marketing, social media posts, brand positioning, influencer partnerships, public.
• Served as chief copywriter and creative leader for all external marketing campaigns in both B2C and B2B programs, including email marketing, social media posts, brand positioning, influencer partnerships, public.
• After an acquisition, led distinct brand positioning and marketing strategies for each consumer-facing brand; drive creative exploration to launch new messaging across all marketing channels and integrated campaigns
• Oversaw the brand marketing department with KPIs focused on traffic, conversion and revenue resulting in consistent 20% revenue growth year over year.
• Led expansion of content creation into video production and user-generated content resulting in an 8% lift in brand awareness and boosting revenue by nearly $2 million, respectively

• Lead communications, creative and messaging for all integrated marketing campaigns across all B2C and B2B programs for three unique brands post acquisition including developing strategic partnerships and measuring.
• Develop and oversee the brand voice ensuring continuity and across all branded marketing materials, including content marketing, user generated content (UGC), website, video, social media, blog, catalog, email, and.
• Develop and oversee the brand voice ensuring continuity and across all branded marketing materials, including content marketing, user generated content (UGC), website, video, social media, blog, catalog, email, and.
• Managed email marketing program from conceptualization and strategy to implementation; resulting in a 3x increase in website traffic and visits and a tripling of revenue year/year
• Built a marketing function that capitalized on key opportunities to grow revenue including through strategic email marketing campaigns, advertising initiatives and a comprehensive brand refresh.
• Oversaw performance-focused digital marketing initiatives including email, content, copywriting, social media, influencer partnerships and media outreach.

• Lead messaging on marketing channels, including print advertising, digital advertising, direct mail, website and others.
• Managed marketing programs from conception to execution on key channels: email, social media, content marketing and media relations.
• Developed and implemented overall marketing plan including content for ecommerce site, company blog, social media channels, bloggers, media contacts and key strategic partners.

Davis, CA

• Led online marketing initiatives targeted at key audiences, including subscribers, ticketholders, prospects, donors, academic partners and students.
• Developed, implemented and evaluated digital marketing strategy to engage various audiences through online channels.
• Launched paid and organic social media marketing campaigns to lead existing and new audiences to Mondavi Center events.
• Optimized email marketing program's content, segmentation and design.
• Wrote copy for… Show more
• Wrote copy for website, online marketing campaigns and printed materials. Show less

Master Of Science (M.S.), Journalism/New Media

Activities and Societies: Medill Magazine Publishing Project, Kappa Tau Alpha Honor Society The graduate program at the Medill School of.

Bachelor Of Arts - Ba, Journalism, Sociology

Bachelor Of Arts - Ba, Journalism; Sociology

Bachelor Of Arts (B.A.), Journalism, Sociology

Activities and Societies: The Orion, Society of Professional Journalists, Golden Key Honor Society At CSU Chico, I majored in both.