Sarah Silberg Email & Phone Number

Philadelphia, PA, US

Philadelphia, Pennsylvania, United States

• Developing and executing comprehensive social media strategies tailored to each client's unique goals, target audience, and industry trends.
• Creating engaging and relevant content across various social media platforms, including but not limited to Facebook, Instagram, Twitter, LinkedIn, and TikTok.
• Managing social media accounts, ensuring consistent posting schedules, responding to comments, and fostering meaningful interactions with followers.
• Utilizing data analytics tools to track key performance indicators, measure campaign effectiveness, and make data-driven adjustments for optimal results.
• Collaborating with clients to understand their brand voice, messaging, and marketing objectives, translating them into impactful online content.
• Implementing paid advertising campaigns to maximize reach, engagement, and conversions, while staying within allocated budgets.

-Lead a scalable, proof-of-concept project utilizing a GenAI Marketing tool to improve waysof working for Fortune 500 companies; resulting in two $500k+ additional investment inproject sales.-Conduct in-depth research, develop business strategy, and lead internal meetings withcross-functional global development team to ensure alignment on business.

-Led the development and execution of a rebrand of the North American AnalystDevelopment Program by refurbishing marketing assets(including content and copy forweb, social, email, and video), targeting over 8,000+ analysts, and increasing the programengagement rate by 47%.-Advised 10 key program stakeholders, including website managers, newsletter editors.

-Managed a cross-functional team of 10 global professionals to provide end-to-end planning,strategy, and campaign execution for over 50 Salesforce Marketing Cloud (SFMC) to increasecustomer acquisition across six multinational pharmaceutical brands.-Coordinated and led weekly client and internal meetings to analyze campaign performance,identify key.

-Developed and implemented an operating model for the Global Events team based onclients' needs, budget, and defined KPIs.-Provided targeted recommendations to standardize protocols for the Global Eventapplication system, which increased efficiency and optimized workflow by 25%.

Newtown Square, Pennsylvania, United States

-Created training materials for Global PreSales SMEs on On-Prem and Cloud products.-Facilitated quarterly SME maintenance and program workshops, which led to an ROIincrease of 2%.

Philadelphia, Pennsylvania, United States

• Facilitate executive board meetings prioritizing organization growth, involvement, and community
• Increased involvement and brand recognition on campus leading to a 50% membership boost

Philadelphia, PA, United States

• Allocate annual budget of $70,000, maintain financial records, and present biweekly financial reports
• Manage five direct reports including Risk Management, Director of Finance, Fundraising, and Aramark chairs to enable the chapter to host events and raise money for our philanthropies

Newtown Square, Pennsylvania, United States

-Designed landing pages for over 12,000 dormant and net new customers, featuring multipleproduct solutions with dynamic, targeted content based on audience customization.-Led the development of an omnichannel brand awareness campaign consisting of digital,social, and print assets targeting potential Gen-Z customers.

Philadelphia, PA

Greater Philadelphia Area

• Spearheaded product launch campaign in tandem with stakeholders from sales, product marketing, and corporate communications
• Utilized sales nurturing to increase lead open rate by 77% correlating to a 5% boost in revenue
• Researched and provided recommendations to Marketing Communications team on B2B social media strategies
• Curated three sales education newsletters highlighting industry trends to support the product sales team
• Wrote a Comcast Business promotional program copy designed for employees of Fortune 1000 customers
• Built 30+ campaigns in SalesForce to track marketing efforts and report ROI

Greet and check in guests at El Rey restaurant using Open Table. Seat guests based on availability and preferences and take notes on table status (i.e. seated, drinks, entree) to keep reservation times and seat walk-ins. I also speak with guests on the phone to make reservations and accommodate any special needs.

Philadelphia, PA

Philadelphia PA

Works to keep prospective students engaged with the LeBow College of Business in their final months deciding which school they will attend. Collaborating with the Dean, advisors, in addition to six other students to make decisions on how to achieve our goal.

Bachelor’S Degree, Business Analytics And Marketing

Activities and Societies: LeBow Business Learning Community Legacy Program; Mentor; 2016 – Present Drexel Panhellenic Council, Vice.

Marketing

Over the summer of 2018 I studied marketing while abroad in Paris for a month. My program focused on three marketing classes; Digital.

Selling Skills And Sales Operations