Develop multiple marketing campaigns from start to finish, including researching topics, defining the strategy, writing content, executing the campaign and liaising with marketing operations, design and digital when needed - ensuring all activities are completed on time and meet expectations including: webinars, emails, nurture streams, etc.Manage third party activities, including events, webinars and content syndication programs, and liaise with external and internal stakeholders to maximize each activity's ROI.Identify market trends, target audiences, competitor landscape and other relative information to support regional growth plans.Monitor campaign performance and reporting on key metrics, including MQLs, pipeline and bookings generation, to identify areas of improvement continuously.Support and work closely with the sales team to ensure marketing-sales alignment, top of funnel campaign awareness and pipeline uplift. Contribute to the daily conversation of how to best execute and measure webinar, email, and other marketing campaigns.Collaborate closely with Marketing Operations, Digital Marketing, Product Marketing, Business Development, Sales Enablement, Partnerships, Sales, and Customer Success to increase transparency, communication, and campaign success.Manage daily administrative tasks to ensure the marketing department runs smoothly.Drive & Discipline - ability to operate in a fast-paced environment, managing multiple projects at the same time, with a focus on achieving high-quality resultsGrowth Mindset – actively pursue new ways of getting things done, A/B testing, questioning the status quoCrispness of Execution – passion for process and an attitude exemplified by creating value for clients and delivering superior financial resultsCommunication – ability to effectively communicate and manage relationships with internal and external stakeholders both verbally and in writing

Sarah has the natural instinct to manage clients’ needs before they know they need them and solve problems before they become problematic.In the past seven years with REVERED, Sarah has established herself as an irreplaceable member of the REVERED tribe — a strategic marketer, high level thinker and operational tactician — first as Project and Account Director, now as VP of Client Services. When she’s not taking care of client needs with aplomb, she’s helping traffic projects and assist with research, copy editing, and any other business needs. Hailing from the NC coast, she knows her way around boats and beaches, with her three best buds in tow: her husband Adam, son Andrew and dog Winston.

Sarah is laser focused on keeping REVERED on track, on schedule and on top of client needs. Herorganizational and management skills are a crucial part of driving success for the brands in our care. At any given time she’s expertly balancing account support, agency traffic, market research and media relations.In addition to project management, she keeps her finger on the pulse of social media, staying current on the latest trends, innovations and opportunities. She knows how consumers receive, interact with and share marketing messages, enabling her to carefully guide our clients in the digital world.

Mitigate & minimize impact of the 2014 race to the community.

At Group3, my responsibilities include tactical coordination and implementation of marketing communications initiatives. As an account manager, I provide support with project trafficking, estimating, and copy writing and editing. I've also become the agency's social marketing enthusiast.