• Served as the primary media contact for the university• Provided leadership on all matters related to university communication and media relations• Managed the content and production of Belltower, the university’s weekly e-news publication (delivered to more than 38,000 employees, students, alumni and friends of the university)• Maintained media experts lists • Wrote, pitched and edited content for print and digital university internal and external publications for the university and its 10 schools •Produced monthly, quarterly and annual media coverage reports

• Led development and execution of internal/external public relations strategies across the southeast region, including media pitching and crisis communications • Developed and delivered supporting materials for internal communication to the field weekly• Assisted in planning and proofing of social media content, email/text communications for customer loyalty program• Managed advertising agency and print vendor for all print and in-store creative pieces

Clients: Brookwood Baptist Medical Center, Birmingham Museum of Art, Go Build Alabama, Southern Research, Sidewalk Film Festival • Executed public relations strategy surrounding launch of client rebranding, resulting in positive internal employee engagement and media coverage• Planned and executed media outreach for city-wide events resulting in local and regional coverage • Led traditional media outreach efforts for all clients and assisted in content repurposing with social media teams• Provided monthly and quarterly reporting to demonstrate media coverage value

Clients: New Orleans Tourism Marketing Corporation, Ochsner Health System• Account lead in strategy development, presenting plans and executing PR strategies• Led event planning and supplemental PR efforts for press conferences and sponsored activations

Clients: US Radiosurgery, JD Bank, Sazerac Company• Led PR efforts while managing account budgets across clients, including media/blogger outreach, news release wire distribution, pitching, and social media engagement.• Developed and executed content marketing strategy, including editorial content calendars, blog posts, keyword refinement, Google Analytics monitoring. Resulted in 50% increase of average readership and improved Google page ranking year over year.

Clients: US Radiosurgery, JD Bank, Sazerac Company • Acted as client lead for multiple accounts within the healthcare, food and beverage and banking industries with clients based across the United States, including major markets such as Philadelphia, Chicago and Austin. • Led PR efforts, including media/blogger outreach, news release wire distribution, pitching, and social media engagement. • Developed Facebook strategy and led execution for local banking client, resulting in 40% increase in organic post reach and quadrupled fan engagement. • Led efforts for contracted project with Burger King for the launch of the LSU Tiger Burger, resulting in local broadcast coverage with a viewership of more than 20,000. • Drafted and presented annual plans for multiple clients.

Clients: US Radiosurgery, Louisiana Hospitality Foundation· Maintained and executed traditional and digital PR efforts for cancer treatment centers.· Assisted with client social media campaigns using LinkedIn, YouTube, SlideShare, Flickr successfully resulting in doubled client budget the following year.· Developed content calendar for center blogs and optimized Wordpress blogs through Google Analytics research.· Planned and executed media outreach for center grand openings in Louisville and St. Louis earning coverage in print, broadcast and online resulting in more than 500,000 impressions.· Pitched and earned client coverage resulting in increased conversion rate.

• Drafted weekly column for leading daily newspaper highlighting community news of New Orleans suburb, Algiers Point. • Responsible for producing all story ideas and photography.Find my columns here: http://connect.nola.com/user/sarahtiambeng/posts.html

Clients: The Park Dallas, Orkin Residential, Chick-fil-A • Drafted media lists, wrote press releases, and pitched story ideas, resulting in client coverage • Compiled social media content for Facebook fan pages and Twitter profiles • Developed social media voice style guides

Clients: Axis Communications, McAfee, Exo• Compiled coverage and value reports• Translated company marketing materials from Spanish to English • Translated client marketing materials from English to Spanish

Clients: O-I, ECR, M&I Bank, Kansas City Sports Commission, Nicholson Kovac• Wrote press releases for distribution in local and industry publications• Assisted with new business research and presentation• Gathered information for value reports • Compiled media lists and editorial calendar opportunities

Clients: Mockingbird Station (Dallas shopping area) and Moroch• Content editor of Twitter account for company client• Created and began footwork for company Facebook fan page • Drafted value reports• Assisted in monthly digest write-up and media distribution • Maintained media lists • Assisted in research for new business

• Awarded a summer internship for high school students for two consecutive summers and continued to freelance throughout school year • One of youngest reporters to have a front page story published• Wrote and reported local stories in the Dallas area • Generated original story ideas for publication