Sarah Nelson Email & Phone Number

Remote

Strategic business development initiatives leader that delivers and collaborates cross-functionally to enable effective and efficient deal management, ultimately winning more deals/renewals.

Greater Minneapolis-St. Paul Area

Strategic Initiatives Leader for Retail Cards Platform; responsibilities include leading new client implementations, program/product launches, infrastructure prioritization and crisis management/communications.

Responsible for directing brand strategy and marketing communications, multi-media advertising, client advertising consulting services, and manage multi-million dollar budgets. Drive strategic initiatives to expand brand reputation and improve client and consumer experiences. Lead large team of marketing communicators who consult on client advertising, brand, mass communications, trade shows, multi-media advertising/social, collateral, direct mail, and special events.Developed and lead client “consumer” advertising consulting service designed to drive greater effectiveness and increased compliance with our 300 largest clients.Lead enterprise-wide rebrand initiatives from GE Consumer Finance to GE Money in 2006, to GE Capital in 2011, and rebrand for IPO to Synchrony Financial in 2014. Develop and maintain brand architecture and identity guidelines and ongoing enhancement efforts across all functional areas.Lead business-wide strategic initiatives and research that drive greater consumer clarity, compliance, experiences, improve internal processes, and increase return on investment.Own marketing and advertising efforts related to government-driven regulatory retail compliance including national-wide client communications campaignsReceived significant honors including GE Capital Americas Award 2006; GE Capital Excellence Award 2007; GE Capital Americas Leadership Award 2008 and 2011; Crotonville Leadership and Management Training Recipient 2006, 2007, 2013, 2014St. Paul Site Employee Engagement and Inclusion Leader to drive site-wide diversity and engagement, and Womens’ Network Steering Team Community Partnerships Pillar Leader

Direct key marketing programs driven to improve client/customer experience and achieve financial objectives. This includes leading and motivating cross-functional marketing and sales team initiatives through development and implementation. Accountable for managing solution lifecycles, metrics and results, as well as forecasting and meeting multi-million dollar revenue budgets.Manage annual product/channel merchandising, marketing and pricing initiatives that consistently exceed multi-million dollar revenue targets and stay within plan.Lead and motivate small to very large cross-functional teams who excel in problem-solving complex business marketing challenges, yet manage closely capitol and annual spend.Develop go-to-market strategic plans for new, non-check related products or existing product line expansions to meet customer needs in the marketplace.

Managed large marketing communications and creative design teams with responsibilities that included national merchandising point of sale, corporate account support, RFPs, PPT presentations, group-selling events, tours and corporate visits. Accountable for vendor and agency management.Successfully managed the marcom team for communications, event management and multi-media video production, large national 5-star group-selling events and product launches designed to increase check program revenue, customer satisfaction and efficiencies.

Masters, Marketing, Business, Communications

Activities and Societies: Co-Ed Volleyball Campus Newspaper

Bachelor'S Degree (Marketing Communications), Marketing Communications And Marketing