Sarah Trimmer Email & Phone Number

Bel Air, MD, US

Annapolis, Maryland, United States

Birmingham, Alabama, United States

• Work closely with the Sr. Manager, Loyalty & Analytics in the creation of a scorecard for direct mail and monitor the results of the campaigns, including the creation of action items based on results
• Assist in the development and execution of strategy for each area of marketing based on analytics (social media, email, mobile, loyalty)
• Monitor trends for campaigns and marketing channels by utilizing scorecards, tools, applications, etc. in an effort to assist the marketing team in developing effective benchmarks of success as it relates to campaigns.

Birmingham, Alabama, United States

• Created, executed, optimized and analyzed social media campaigns (organic and paid) in order to attract potential customers and retain existing ones
• Managed social media content calendar, campaign budgets and forecasting
• Managed local listings with agency partner to ensure listings are created, maintained and updated accurately and efficiently
• Track KPIs and analyze data trends, providing actionable insights to boost online traffic and conversions
• Coordinated with internal and external teams to ensure seamless launching of new locations and campaigns

Tuscaloosa, Alabama Area

• Coordinated and managed daily content for all Alabama Athletics social media accounts and social content programs, representing all 15 teams and the athletics department, with content planning focused on generating.
• Created tracking URLs to monitor ticketing and digital campaigns through Paciolian and Google Analytics
• Developed and utilized a digital marketing revenue reporting system using Google Analytics to track revenue from Tidemails, social media, retargeting campaigns, and Google Ad Services
• Assisted with all aspects of social media for all home football and men’s basketball games as well as ensure coverage at events for all other sports
• Helped the digital team send 121 emails, which reached 12,970,789 people and generated $1,174,895 in revenue
• Facebook video views totaled 19.26 million since July 1, finishing #2 in the country across main athletic accounts

Tuscaloosa, Alabama Area

• Generate energy pre-game, time-outs, halftime, or other breaks in action
• Organize and execute plans for giveaways, promotional items and marketing materials as necessary
• Create and implement new and innovative branding opportunities for the Crimson Tide
• Act as a liaison for Alabama Athletics at community and campus events to promote athletic contests and department programs and initiatives
• Establish and cultivate relationships with area businesses, organizations and individuals

Richardson, Texas

• Researched, wrote, edited and scheduled daily social media content for Skagen, Zodiac and MICHELE
• Assisted in monitoring and analyzing social media efforts and developing monthly reports
• Monitored and respond on behalf of the company across all social media channels
• Researched industry and digital trends for share-out with internal stakeholders and clients
• Worked on a team of four to create three marketing plans for 2020 product drops to present to the founder and senior managers
• Managed the brand advocacy gifting program, including correspondence with over 200 brand advocates, lead product fulfillment, and shipments, manage creative asset handouts to social and creative teams

Ashburn, Virginia

- Composed articles and blog post for publication on Redskins.com- Created and edited videos for Redskins.com and ESPN 980- Conducted and transcribed interviews of fans, players, and coaches- Contributed content and editing to the organization's print yearbook

Aberdeen, Maryland

• Work closely with the Cal Ripken World Series Manager, Executive Director, and Business Development and Sponsorships team in fulfillment, planning, and event coordination of the Cal Ripken World Series
• Help in coordinating an Opening Ceremonies for the event and ensure everything runs accordingly
• Assist in organizing theme nights and game entertainment as well as a new activity to be implemented during the World Series
• Constantly convey and uphold a high level of professionalism while offering extraordinary external and internal customer service
• Contact and visit local businesses to market and promote the World Series

Woodward, PA

• Instructed a group of 20 athletes in areas of cheerleading including tumbling, dance, and strength training.
• Attended numerous clinics to gain knowledge of proper training techniques and injury prevention guidelines.
• Utilized delayed playback video technology to properly correct skills and improve visual knowledge of training.
• Counselor for up to 25 athletes each week.

Master'S Degree, Marketing

Bachelor Of Business Administration (B.B.A.), Marketing

Activities and Societies: Alpha Phi, One Love Foundation