I am a Junior at Indiana University pursuing a degree in Marketing in the Kelley School of Business with a minor in Apparel Merchandising. My passion for retail and merchandising has driven me to develop strong analytical skills and a keen eye for consumer trends.As a Marketing and Data Analytics Intern, I assisted in managing fifty influencers’ three monthly posts for a client ensuring alignment with brand goals. I used data-driven insights to cast over fifty new influencers for future client campaigns. I also contributed weekly trending content and product ideas in both internal agency and external client meetings. At the age of fifteen, I started working in a brick-and-mortar store as a stylist. This role confirmed my passion for retail and allowed me to connect with the consumer. I’m eager to continue growing in roles focused on merchandising, marketing, and retail strategy.