Sarah H. Email & Phone Number

Texas, United States

Atlanta, Ga, Us

Helping companies accelerate growth. Brand and corporate identity. Generating customer and competitive insights to improve the team's strategic thinking. Building the strategy and managing campaigns across marketing and sales prospecting channels. Building marketing playbooks to drive consistency, best practices and improved performance across geographically dispersed sales and marketing teams.Interim, Contract and Freelance Roles: Senior Director, Brand Strategy, Consumer Electronics; Senior Director Marketing Communications, Public Relations and Events, Shared-Marketing Services; Vice President, Brand Management, Advertising Agency Services; Head of Marketing, Restaurant Consulting Services.

Bellevue, Wa, Us

Promoted to drive consistent and integrated marketing channel strategy and messaging across seven newly formed regions. Managed the development, creation and delivery of local media plans, sponsorships, experiential marketing events and creative assets while building alignment on best practices and ensuring consistency in the marketing strategy and go-to-market plans. Influenced and tracked large local marketing spend in a decentralized, market-level organization, while gaining alignment with business objectives, brand and marketing priorities. Led sponsorship strategy and activation of properties through major media deals with strategic partners in entertainment, professional sports leagues, teams and players-NBA (teams, players), eSports (leagues, teams and players), UFC (Title, Fighters).

Bellevue, Wa, Us

Promoted to develop and execute local marketing and promotional plans following acquisition by T-Mobile. Launched new markets to grow national footprint in Texas, Missouri and Colorado. Led media, sponsorships and grass-roots marketing initiatives to launch strong, build awareness and drive traffic to retail while aligning with brand strategy, target consumer, key business initiatives and marketing priorities. Researched market demographics, leveraged consumer segmentation insights to identify appropriate media channels, local partnerships and maximize advertising effectiveness. Managed a team of six local marketing managers.

Bellevue, Wa, Us

Led regional and local marketing plans in North Texas/Dallas and surrounding areas aligning with national marketing strategy to drive sales. Recruited to turn around underperforming market and energize local team with a more focused strategy. Rebuilt strong cross-functional relationships with sales, distribution and dealer community. Developed and implemented seasonal marketing plans, local sponsorships and co-op marketing programs. Managed a team of 3 local marketing managers.

Plano, Tx, Us

Managed advertising agencies during the creative development, production and execution of consumer advertising and marketing campaigns. Led creative strategy to launch or reposition brands, drive sales and support new product launches and seasonal promotions. Ensured advertising campaign integration with other marketing channels, including social media, web and online marketing, retail and public relations.

Irving, Tx, Us

Recruited based on past successes to focus entirely on one of the agency’s major clients, AT&T U-verse. Supervised, trained, managed and mentored a team of four to help develop a new strategic communication plan to educate customers and promote brand loyalty. Javelin Direct is an Omnicom Group subsidiary.

New York, Ny, Us

Rapp Collins Worldwide required a proven leader capable of working in a highly collaborative and complex global organization skilled at data analysis and customer segmentation. Brand work included DirecTV, Brinker International's Maggiano's Little Italy and Best Buy.