Sarah Upali Email and Phone Number
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A high-performing marketing and communications expert, with significant experience of managing integrated and impactful campaigns to increase awareness, engagement and income. I am CIM qualified and have experience of working in charity, membership and private sector organisations. Key specialities include: marketing strategy, campaign planning, audience development, digital, content marketing, social media, branding, email marketing and CRM, partnerships, managing teams, budgets and projects.
Nhs Confederation
View- Website:
- nhsconfed.org
- Employees:
- 302
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Communications Manager, EdiNhs Confederation Nov 2022 - PresentLondon, England, United KingdomLeading communications for the NHS Confederation's health and care women leader and LGBTQ+ networks.
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Head Of MarketingFsrh - Faculty Of Sexual And Reproductive Healthcare Jan 2021 - Apr 2022Membership body and charity within the Royal College of Obstetricians & Gynaecologists (RCOG), representing 15,000 healthcare professionals with an interest in contraception and women’s health. I led on marketing, communications and branding to increase FSRH’s impact, reach and influence.- Successfully grew the marketing team from a single role to a team of three in two years, through developing a business case and pitching effectively to trustees and senior leadership team- Spearheaded the marketing strategy to support the roll-out of a £250k integrated systems project and flagship Diploma qualification, leading to a 26% increase in applications- Led on COVID-19 crisis communications, generating a 20% increase in email open rates and a series of webinars watched by over 4,000 healthcare professionals - Grew membership renewal rates to 92%, through developing effective email communications and segmented messaging- Launched an FSRH style guide, alongside updated brand guidelines / templates to support staff and volunteers. Ran workshops and championed FSRH’s brand across the organisation to embed tone of voice and consistency- Senior marketing voice at FSRH, representing and raising the profile of marketing impact at trustee, council and wider staff meetings. -
Marketing ManagerFsrh - Faculty Of Sexual And Reproductive Healthcare Feb 2018 - Dec 2020London, United Kingdom- Conducted a social media audit to inform future activity and developed a clearer visual identity, leading to a 20% average audience growth across our social platforms- Improved FSRH’s email communications and developed a regular programme of updates, newsletters and content, leading to open rates of 41% and CTR of 17%- Championed a storytelling approach across the organisation to bring our products to life – sourcing blogs, news stories and video content- Co-chaired FSRH’s staff forum, championing the staff voice and proactively managing feedback to SMT.
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Marketing ManagerNhs Providers Jan 2017 - Jan 2018London, United KingdomMembership body representing NHS hospitals, mental health, community and ambulance services. Worked in a freelance capacity in the first dedicated marketing role within the organisation, leading on marketing for programmes, events and policy outputs. Developed a marketing audit and embedded marketing processes and consistency.- Produced an organisation-wide marketing audit, onboarding key stakeholders with recommendations aligned to achieving strategic goals- Led an audience mapping project and member-wide digital communications survey, to inform marketing channel effectiveness and future product development- Worked collaboratively with stakeholder organisations, including Health Education England, to raise awareness of an Aspiring CEOs training programme- Led the marketing of NHS Providers’ flagship annual £150k conference, generating a 13% growth in delegate income. -
Head Of Events Marketing, EmeaThe Economist Group Apr 2012 - Jun 2016London, United KingdomGlobal, multi-media publishing company focussed on news and politics. Part of the senior leadership team for The Economist Group’s conferences division. Managed and coached a team of 8, overseeing marketing, design, data, telemarketing and customer services. - Spearheaded a social media/PR campaign for a Global Crisis of Depression Summit, reaching over 2 million Twitter accounts, 3.7k tweets and a UK-wide trending hashtag. Over 1k pieces of news coverage were generated, including 73 broadcasts, in 30+ countries.- Negotiated a new TV advertising/airtime partnership with CNN worth $160k to increase brand awareness and sponsorship revenue- Successfully convinced senior colleagues to invest in additional team resource during a recruitment freeze- Entered and won ‘best new launch’ for the Global Crisis of Depression Summit at the 2015 annual UK conference awards- Collaborated effectively with key stakeholders/teams across the Economist Group globally to drive best practice marketing. -
Senior Marketing Manager, Continental Europe, Middle East And AfricaThe Economist Group Dec 2008 - Mar 2012London, United Kingdom- Planned and implemented a Future of Healthcare event campaign, resulting in a 70% increase in delegate revenue and 423% ROI- Led a website launch project for The Economist events division from brief to delivery; managing agencies and key internal stakeholders
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Marketing Manager, EuropeThe Economist Group Dec 2006 - Nov 2008London, United Kingdom- Managed and executed campaigns to achieve growth in a range of sectors, including sustainability, sport, healthcare, government policy and business summits- Developed new social media campaign templates and secured editorial buy-in to provide regular content.
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Marketing ExecutiveEmap Jan 2005 - Nov 2006London, United Kingdom- Initiated strategic partnerships and initiatives across the Middle East to enhance and extend the MEED brand- Launched, tested and set-up an online networking service, which was subsequently rolled out across the division
Sarah Upali Skills
Sarah Upali Education Details
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Cim Level 6 Diploma In Professional Digital Marketing
Frequently Asked Questions about Sarah Upali
What company does Sarah Upali work for?
Sarah Upali works for Nhs Confederation
What is Sarah Upali's role at the current company?
Sarah Upali's current role is Communications Manager, EDI.
What is Sarah Upali's email address?
Sarah Upali's email address is sa****@****ist.com
What is Sarah Upali's direct phone number?
Sarah Upali's direct phone number is +120783*****
What schools did Sarah Upali attend?
Sarah Upali attended Cambridge Marketing College, Soas University Of London.
What skills is Sarah Upali known for?
Sarah Upali has skills like Digital Marketing, Marketing Communications, Marketing, Direct Marketing, B2b Marketing, Email Marketing, Integrated Marketing, Online Advertising, Event Management, Digital Strategy, Online Marketing, Lead Generation.
Who are Sarah Upali's colleagues?
Sarah Upali's colleagues are Theodoros Christofi, Jane Asher, Gill Thornton, Cmgr Fcmi, Josie Ackroyd, Megan Haugh, Hannah Matthews, Julie Weingarten.
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