Sarah Upali Email & Phone Number

London, England, United Kingdom

Leading communications for the NHS Confederation's health and care women leader and LGBTQ+ networks.

Membership body and charity within the Royal College of Obstetricians & Gynaecologists (RCOG), representing 15,000 healthcare professionals with an interest in contraception and women’s health. I led on marketing, communications and branding to increase FSRH’s impact, reach and influence.- Successfully grew the marketing team from a single role to a team of three in two years, through developing a business case and pitching effectively to trustees and senior leadership team- Spearheaded the marketing strategy to support the roll-out of a £250k integrated systems project and flagship Diploma qualification, leading to a 26% increase in applications- Led on COVID-19 crisis communications, generating a 20% increase in email open rates and a series of webinars watched by over 4,000 healthcare professionals - Grew membership renewal rates to 92%, through developing effective email communications and segmented messaging- Launched an FSRH style guide, alongside updated brand guidelines / templates to support staff and volunteers. Ran workshops and championed FSRH’s brand across the organisation to embed tone of voice and consistency- Senior marketing voice at FSRH, representing and raising the profile of marketing impact at trustee, council and wider staff meetings.

London, United Kingdom

- Conducted a social media audit to inform future activity and developed a clearer visual identity, leading to a 20% average audience growth across our social platforms- Improved FSRH’s email communications and developed a regular programme of updates, newsletters and content, leading to open rates of 41% and CTR of 17%- Championed a storytelling approach across the organisation to bring our products to life – sourcing blogs, news stories and video content- Co-chaired FSRH’s staff forum, championing the staff voice and proactively managing feedback to SMT.

London, United Kingdom

Membership body representing NHS hospitals, mental health, community and ambulance services. Worked in a freelance capacity in the first dedicated marketing role within the organisation, leading on marketing for programmes, events and policy outputs. Developed a marketing audit and embedded marketing processes and consistency.- Produced an organisation-wide marketing audit, onboarding key stakeholders with recommendations aligned to achieving strategic goals- Led an audience mapping project and member-wide digital communications survey, to inform marketing channel effectiveness and future product development- Worked collaboratively with stakeholder organisations, including Health Education England, to raise awareness of an Aspiring CEOs training programme- Led the marketing of NHS Providers’ flagship annual £150k conference, generating a 13% growth in delegate income.

London, United Kingdom

Global, multi-media publishing company focussed on news and politics. Part of the senior leadership team for The Economist Group’s conferences division. Managed and coached a team of 8, overseeing marketing, design, data, telemarketing and customer services. - Spearheaded a social media/PR campaign for a Global Crisis of Depression Summit, reaching over 2 million Twitter accounts, 3.7k tweets and a UK-wide trending hashtag. Over 1k pieces of news coverage were generated, including 73 broadcasts, in 30+ countries.- Negotiated a new TV advertising/airtime partnership with CNN worth $160k to increase brand awareness and sponsorship revenue- Successfully convinced senior colleagues to invest in additional team resource during a recruitment freeze- Entered and won ‘best new launch’ for the Global Crisis of Depression Summit at the 2015 annual UK conference awards- Collaborated effectively with key stakeholders/teams across the Economist Group globally to drive best practice marketing.

London, United Kingdom

- Planned and implemented a Future of Healthcare event campaign, resulting in a 70% increase in delegate revenue and 423% ROI- Led a website launch project for The Economist events division from brief to delivery; managing agencies and key internal stakeholders

London, United Kingdom

- Managed and executed campaigns to achieve growth in a range of sectors, including sustainability, sport, healthcare, government policy and business summits- Developed new social media campaign templates and secured editorial buy-in to provide regular content.

London, United Kingdom

- Initiated strategic partnerships and initiatives across the Middle East to enhance and extend the MEED brand- Launched, tested and set-up an online networking service, which was subsequently rolled out across the division

Cim Level 6 Diploma In Professional Digital Marketing

Ba Social Anthropology, 2:1