Sarah Van Velsor Email & Phone Number

Washington D.C. Metro Area

Washington D.C. Metro Area

--Previous titles held: Senior Account Executive, Account Supervisor, Account Director--Lead the FDA Office of Women’s Health account. Under her leadership, the team has focused on creating and disseminating content through digital and social media. She has dramatically improved the OWH Twitter handle performance—tripling the number of followers and increasing click-throughs to the website and positive sentiment by more than 190% since May 2012. She also spearheaded a Pinterest strategy and helped OWH launch Pinterest. --Lead a fully-integrated "paid, earned, owned" digital program on behalf of AHRQ's National Initiative for Promotion of Evidence-based Health Information that targets healthcare professionals and women ages 35-55 with treatment summaries for common conditions. She created and executes the content strategy for AHRQ, which includes Facebook and Twitter content, shareable images and infographics and a text message program. --Lead the Social Squared team, a group of digital specialists harnessing behavior-change principles for Federal Government clients. Created a thought-leadership platform to explain the Social Squared approach for applying behavior change theory to digital platforms. --Spoke on digital topics at leading Nonprofit and Public Health Conferences. including: Social Media for Non-profits, CDC’s National Conference on Health Communications and Marketing, and National Public Health Information Coalition’s Annual Conference.--Creates digital and social media training programs for clients and internal audiences.-- Member of the Ford Motor Company team that won a PR Week award for the Best Use of Social/Digital Media in 2010 and a Silver Lion at Cannes in 2010.-- Supervise three staff members, responsible for mentoring and performance reviews.

--Wrote press releases, online news stories, appeal copy and case statements for Red Cross initiatives.--Assisted with new media efforts related to fundraising, responding to bloggers who wrote about the Red Cross and coordinating partnerships with social media sites such as Facebook, LinkedIn and AIM.--Managed the communications relationships with key corporate partners such as Curel, Lowes, Grainger and Eton.--Led disaster fundraising communication and developed expertise in crisis communication.--Copyedited e-newsletters, e-appeals, and direct mail.--Reached out to Red Cross chapters through the Web and e-mail keeping them informed of fundraising news and programs.--Created communications plans and counsel clients on internal and external communication strategies. --Coordinated media interviews and track press coverage related to fundraising and our corporate partners.--Served as a Red Cross spokesperson for the fundraising trade press and other media outlets.--Supervised interns and led projects with multiple team members.

--Wrote press materials such as news releases, FAQs, fact sheets, and biographies--Produced company e-mail newsletter, generating written content and visual layout--Produced targeted lists of potential media contacts for clients--Pitched stories to the media--Tracked media impressions and create detailed reports of results

Ba, Major: English Minor: American Politics

Activities and Societies: Cavalier Daily, Alpha Chi Omega, Inter-Sorority Council

Education record