Sarah Vaughan Email & Phone Number

Ottawa, On, Ca

Ottawa, Ontario, Canada

The goal of this position is to work with partners and alliances to support Canadian companies' success on the world stage. The role has two facets: 1) financial institution and partner channel marketing, and 2) product marketing for EDC financial solutions delivered through partners. Responsibilities include: • Managing the intake, prioritization, capacity and flow of work for an Agile squad.• Developing and actioning go-to-market plans for new and evolving financial products, in collaboration with a range of internal and external stakeholders. • Leading the execution of strategic initiatives to improve product and service delivery in a partner- and customer-centric manner, i.e. finding simple ways to communicate B2B2C in a competitive, complex, high-churn industry. Measures of success include net promoter scores (NPS), website traffic, content engagement, internal stakeholder satisfaction and financial product performance.

Canada

Online Tea TrainingBusiness Consulting eCommercePurveyor of a DIY Tea Blending Kit

Kelowna, Bc

Responsible for marketing and communications activities for all Stewart Family brands:• Strategizing, managing partnerships and implementing digital advertising campaigns for awareness (2019 Q4 and 2020 Q1) and sales initiatives through early COVID-19 response (2020 Q2). Measurables for ROI analysis included reach, impressions, CPM, CTR, CPC.• Developing concepts, copy and creative briefs for consumer, distributor, media and internal audiences.• Acting as point person for product competitions, events and media campaigns.

Delta, Bc

Contributed to company modernization, brand realignment and revenue generation: • Managing tea category (~350 SKUs) through full product life cycle, including product development, launches, promotions and pricing analysis. Achieved category growth of 10+% for 3 consecutive years.• Leading strategic management of giftware category (500+ active SKUs) to maintain sales, reduce assortment, maximize shelf space and support brand positioning. • Supported retail and business operations on a day-to-day basis, including supply-chain, distribution, communications and continuous improvement.

Vancouver, Bc

• DanceSport BC Board of Directors (elected Director 2011-2012; elected Secretary 2012-2013)• Part of organizing committees for prominent dance events and competitions in BC• Performer in Goh Ballet Company’s production of The Nutcracker (2011-2013, 2016)• Team captain: UBC Formation Team (performance dance team) (2008-2010)

Burnaby, Bc

• Responsible for roughly 30% of Association’s activities, including events, member services, and communications (print, web, and social media to members and industry audience).• Lead manager on Annual Conference: worked with suppliers, staff and industry committee to produce 5-day event with 1300 attendees. Responsible for managing all contracts and nearly $1M budget.• Started at a Coordinator level; promoted to Manager January 2010.

Surrey, Bc

Reception duties, event planning, creation of marketing collateral and member emails, editing publications and data entry. Seasonal/casual role, turned into full time upon graduation.

Master Of Business Administration (M.B.A.)

Activities and Societies: VP Events, MBA Society

Tea Sommelier Certification

Studying the origins of tea, different regions, production methods, tasting and identification skills, menu pairing and design.

Bachelor Of Arts - Ba, English Literature

Activities and Societies: UBC Dance Club Executive Member; 1-year Study Abroad at Herstmonceaux Castle, England

Wset Wine Certificate: Level 1

Globally recognized wine education program. WSET Level 1 covers describing and identifying the main types and styles of wine.