Sarah Vaughan Email & Phone Number

Ottawa, Ontario, Canada

• The goal of this position is to work with partners and alliances to support Canadian companies' success on the world stage. The role has two facets: 1) financial institution and partner channel marketing, and 2).
• Managing the intake, prioritization, capacity and flow of work for an Agile squad.
• Developing and actioning go-to-market plans for new and evolving financial products, in collaboration with a range of internal and external stakeholders.
• Leading the execution of strategic initiatives to improve product and service delivery in a partner- and customer-centric manner, i.e. finding simple ways to communicate B2B2C in a competitive, complex, high-churn.

Canada

Online Tea TrainingBusiness Consulting eCommercePurveyor of a DIY Tea Blending Kit

Kelowna, BC

• Responsible for marketing and communications activities for all Stewart Family brands:
• Strategizing, managing partnerships and implementing digital advertising campaigns for awareness (2019 Q4 and 2020 Q1) and sales initiatives through early COVID-19 response (2020 Q2). Measurables for ROI analysis.
• Developing concepts, copy and creative briefs for consumer, distributor, media and internal audiences.
• Acting as point person for product competitions, events and media campaigns.

Delta, BC

• Contributed to company modernization, brand realignment and revenue generation:
• Managing tea category (~350 SKUs) through full product life cycle, including product development, launches, promotions and pricing analysis. Achieved category growth of 10+% for 3 consecutive years.
• Leading strategic management of giftware category (500+ active SKUs) to maintain sales, reduce assortment, maximize shelf space and support brand positioning.
• Supported retail and business operations on a day-to-day basis, including supply-chain, distribution, communications and continuous improvement.

Vancouver, BC

• DanceSport BC Board of Directors (elected Director 2011-2012; elected Secretary 2012-2013)
• Part of organizing committees for prominent dance events and competitions in BC
• Performer in Goh Ballet Company’s production of The Nutcracker (2011-2013, 2016)
• Team captain: UBC Formation Team (performance dance team) (2008-2010)

Burnaby, BC

• Responsible for roughly 30% of Association’s activities, including events, member services, and communications (print, web, and social media to members and industry audience).
• Lead manager on Annual Conference: worked with suppliers, staff and industry committee to produce 5-day event with 1300 attendees. Responsible for managing all contracts and nearly $1M budget.
• Started at a Coordinator level; promoted to Manager January 2010.

Surrey, BC

Reception duties, event planning, creation of marketing collateral and member emails, editing publications and data entry. Seasonal/casual role, turned into full time upon graduation.

Master Of Business Administration (M.B.A.)

Activities and Societies: VP Events, MBA Society

Tea Sommelier Certification

Studying the origins of tea, different regions, production methods, tasting and identification skills, menu pairing and design, and the.

Bachelor Of Arts - Ba, English Literature

Activities and Societies: UBC Dance Club Executive Member; 1-year Study Abroad at Herstmonceaux Castle, England

Wset Wine Certificate: Level 1

Globally recognized wine education program. WSET Level 1 covers describing and identifying the main types and styles of wine through.