Sarah Locker Email & Phone Number

Miami/Fort Lauderdale Area

• Designed and implemented comprehensive marketing strategies to create awareness of the company’s business activities.
• Designed and implemented a strategic business plan that expands company's customer base and ensure its strong presence.
• Supervised the Technology Solution and Marketing departments and provide guidance and feedback to other team members.
• Reviewed weekly, monthly and yearly sales goals and performance and provided solutions to improve as needed.
• Produced ideas for promotional events or activities and organized them efficiently.
• Planned and executed campaigns for corporate promotion, launching of new product lines.

Miami/Fort Lauderdale Area

• Implemented the company rebrand across all entities, including strategy, website and social media pages
• Launched the company’s digital marketing and CMS strategy across all lines of business, utilizing Hubspot Marketing Enterprise Software to manage marketing campaigns and analytics
• Oversaw the product launch of property management lifestyle software (Converged Control). Included creating operational business plan, pricing model, competitive analysis, and customer-facing materials
• Managed the implementation process for Converged Control, including overseeing back office, website creation and providing weekly updates to clients on project status
• Conceptualized and created the YouTube video for Converged Control as a marketing tool in sales and educational platforms
• Company point-person for data visualization for all lines of business

• Managed programming projects for 100+ unique APEX lineups and 60+ online and printed lineups, ensuring timely and accurate implementation and distribution for the Florida Region, comprised of 2.2 million customers
• Managed internal programming activity tracker, providing support to Engineering, Billing and other key stakeholders
• Planned and executed weekly programming activity communication briefings utilizing conference calls, emails and documentation overviews with Engineering, Billing and other key stakeholders
• Oversaw external customer messaging advising of programming activity utilizing bill messages, channel crawls, set-top box messaging, and direct mail messaging
• Oversaw internal employee communication plans advising of programming activity for distribution to front line employees and cross functional teams, including Senior Leadership
• Led required annual notification process for Region, including assisting with and reviewing market notices and lineups, reviewing price change requests for the Region, and assuring adherence to regulatory and legal.

• Coordinated programming for 100+ unique APEX lineups and 60+ online and printed lineups, ensuring timely and accurate implementation and distribution for the Florida Region, comprised of 2.2 million customers
• Maintained internal programming activity tracker, providing support to Engineering, Billing and other key stakeholders
• Executed weekly programming activity communication briefings utilizing conference calls, emails and documentation overviews with Engineering, Billing and key stakeholders
• Created and implemented external customer messaging advising of programming activity utilizing bill messages, channel crawls, set-top box messaging, and direct mail messaging
• Created and implemented internal employee communication plans advising of programming activity for distribution to front line employees and cross functional teams, including Senior Leadership
• Co-created, implemented, and managed “Kaleidoscope,” an employee engagement, leadership and awareness program

Greater Pittsburgh Area

• Continually updated and maintained website content using the AccuCMS software program
• Researched market competition
• Supported staff in assigned projects

• Created and initiated all inclusive marketing plans for different sustainability initiatives around campus
• Targeted the campus community to strengthen their involvement in sustainability
• Created and initiated high student engagement from the marketing campaigns

• Offered WVU students peer-to-peer counseling in various career development training and services
• Provided assistance in specific areas of the center’s programs and services
• Assisted students in writing and critiquing resumes, taught interview skills and conducted mock interviews, as well as demonstrated to students how to fully utilize MountaineerTRAK and other job search tools
• Led scheduled center activities including classroom and online for-credit courses, training seminars and presentations, as well as career fairs and other campus-wide events

• Created a Request for Proposal document to send to website design agencies
• Researched, organized, & selected material and information to showcase on company website
• Designed a PowerPoint presentation and flowchart depicting the conceptual layout and format of company website
• Compiled & submitted building excellence award package for consideration by Master Builders’ Association of Western Pennsylvania
• Updated & coordinated subcontractor archives database in order to increase bidding efficiency process
• Prepared contract proposals & pre-qualification submissions for contract consideration

• Organized & presented the strategic marketing plan for the spring semester for DubVmenus.com
• Coordinated weekly meetings with our supervisor and semester interns
• Updated the social media sites to enhance local product promotions
• Designed and implemented promotional products and advertisements to the local community